In this episode, the VENDO team explores Amazon Marketing Cloud (AMC) and its powerful role in data-driven advertising. We cover AMC’s evolution, AI-driven insights, customized reporting, and how to use retail and ad data together to understand customer paths and boost campaign performance in 2025.

Topics Covered: 
- Amazon Marketing Cloud(AMC): What is it? (2:18)
- Evolution of AMC & Coding Needs (3:03)
- AI Query Generator Rollout (3:51)
- AI-Driven Audience Precision (4:20)
- Generality vs Specificity (6:06)
- Amazon Revamping Tools (8:03)
- Limitation to AI (8:40)
- Customized Reporting and Analytics (10:30)
- Most Common Paths to Purchase (12:17)
- Average Path to Purchase (13:41)
- KPIs Branded vs Non-Branded (15:35)
- Layering in Retail Data with Ad Data (17:27)
- Reporting Cadences (18:25)
- Video Ads Overview (19:55)
- Viewing Non-Converting Audiences (21:54)

Speakers: 
Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop, VENDO 
Jamie Grossman, Advertising Specialist, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
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Leveraging Amazon Marketing Cloud - VENDO Velocity Podcast Ep. 170

In this episode, the VENDO team explores how retail meets Amazon through a strong omnichannel launch strategy. From balancing online vs. offline tactics to leveraging influencers, external traffic, and reviews, we break down what drives digital shelf performance and how to set your brand up for success across every channel.

Topics Covered: 
Online vs Offline (3:19)
What Role Does Influencer Marketing Play? (7:38)
Influencer Marketing - Focusing on TTS & Amazon (9:50)
Drivers of Digital Shelf Performance (13:45)
Diving into External Traffic (17:00)
Key KPIs to Monitor (22:30)
The Weight of Reviews (24:00)
Launching Across Brands - Pricing Strategies (28:00)
Speakers: 
Darren Saul, CEO, VENDO
Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
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Retail Meets Amazon: Omnichannel Launch Strategy - VENDO Velocity Podcast Ep. 172

In this episode, the VENDO team dives into the essentials of Creator Marketing—how to find the right partners, create high-quality content, and stay ahead of emerging trends. From sourcing TikTok Shop creators to spotting red flags, building long-term loyalty, and leveraging UGC, we break down the strategies driving creator success in 2025.

Topics Covered: 
- What's Currently Working for TikTok Shop Creators - Sourcing (1:37)
- What's Currently Working for Creator Marketing - Sourcing (2:23)
- Finding Quality Creators - TikTok Shop (5:20)
- Finding Quality Creators - Red Flags (8:17)
- Content Quality vs Follower Count (9:24)
- Outreach Strategies (11:05)
- Building Longterm Loyalty (12:30)
- Using Discord - Tips & Tricks (14:40)
- UGC - Best Performing Content Formats (17:27)

Speakers: 
- Brook Wester, TikTok Shop Lead, VENDO 
- Jaci Carleton, Creator Marketing Manager, VENDO
- Delaney Del Mundo, VP, Account Strategy - Amazon & TikTok Shop, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
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Creators, Content, & Trends: What You Need to Know - VENDO Velocity Podcast Ep. 174

In this episode, the VENDO team breaks down Walmart advertising strategies and how to leverage DSP, CTV, and Sponsored Search to maximize performance. From conversion strategies and geo-targeting to budget allocation, attribution, and creative best practices, we cover the tools and tactics brands need to succeed on Walmart in 2025.

Topics Covered: 
- What is Walmart DSP and Sponsored Search? (2:10)
- Conversion Strategies for DSP (3:35)
- Running DSP and Sponsored Search Together (6:10)
- The Trade Desk - First Party Data Offers (8:00) 
- What is Connected TV(CTV)? (9:55)
- Attribution: Path-to-Purchase Data (11:10)
- Geo-targeting with DSP (13:20)
- Allocation of Budgets (15:38)
- Navigating Tentpole Events (18:50)
- Importance of Creative & Best Practices (23:45)
 
Speakers: 
Max Meltzer, Walmart Advertising Specialist, VENDO
Delaney Del Mundo, VP, Account Strategy - Amazon & TikTok Shop, VENDO 
 
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!
 
➡️ YouTube: 
https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: 
https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: 
https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107
 
📞 Contact Us:
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📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
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Walmart DSP, CTV & Search: Growth Strategies - VENDO Velocity Podcast Ep. 175

In this episode, the VENDO team is joined by Brianna Doe, Influencer Marketing Expert and Founder & CEO of Verbatim, to explore how to build and scale high-performing influencer and affiliate programs. We cover finding the right partners, crafting content strategies that align with business goals, leveraging LinkedIn for outreach, measuring performance, and balancing short- and long-term partnerships to drive real business growth.

Topics Covered: 
Finding the right influencers & affiliates (3:20)
What you should look for when searching for influencers (7:26)
Outreach tips & tricks (11:47)
Content strategy that aligns with business goals(18:00)
Utilizing LinkedIn for brand outreach (21:52)
Converting content (25:30)
Creating content briefs (27:20)
Influencer & affiliate performance (30:00)
Important KPIs (33:05)
Approaching short v.s long term partnerships (37:20)

Speakers: 
Brianna Doe, Founder, Verbatim
Jaclyn Carleton, Creator Marketing Manager, VENDO
Nicolas Martinez, SVP of Marketing, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


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Influencer & Affiliate Strategy That Wins - VENDO Velocity Podcast Ep. 176

In this episode, the VENDO team is joined by Instacart to explore the shift of retail media off-platform and what it means for advertisers heading into 2026. From Instacart best practices and co-marketing opportunities to Carrot Ads, core metrics, and off-platform strategies like TikTok, we cover how brands can maximize reach and performance in the evolving retail media landscape.

Topics Covered: 
What is Instacart? (2:25)
What's new with Instacart? (3:18)
Best Practices to maximize Instacart (6:20)
The Carrot Network (11:39)
Instacart's partnership with The Trade Desk(15:05)
Instacart co-marketing opportunities (17:28)
Retail media - Carrot Ads (21:21)
Core metrics brand should be looking at (24:20)
Off-platform: TikTok (26:00)

Speakers: 
Suzanne Skop, Sr. Director & Head of Agency Partnerships, Instacart 
Gefen Laredo, SVP of Advertising, VENDO


Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


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Instacart Insights: Retail Media & 2026 Outlook – VENDO Velocity Ep. 177

In this episode, the VENDO team breaks down Amazon’s AI Seller Assistant and how brands can use it to streamline operations and improve performance. We explore the reports and insights it provides, its personalization capabilities, key limitations, and real use cases that show how AI can support smarter, faster decision-making for sellers.

Topics Covered: 
Amazon AI Seller Assistant (2:13)
Specific reports and data AI Seller Assistant provides (5:20)
Performance Limitations (8:50)
Personalization of AI Seller Assistant (10:50)
How AI Seller Assistant has helped (12:40)
Use cases (17:00)

Speakers: 
Russell Hsu, Director of Analytic, VENDO
Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


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Amazon AI Seller Assistant: Best Practices & Insights - VENDO Velocity Ep. 178

In this episode, the VENDO team dives into the Amazon Vine program, sharing key brand learnings from the perspective of the reviewer AKA "Vine Voice." From dashboard insights and reviewer requirements to rating patterns and policy nuances, we break down what brands need to know—and what to expect—when leveraging Vine to build trusted reviews.

Topics Covered: 
What is Amazon Vine? (2:45)
Requirements to leverage Vine (4:11)
Why are reviews so important? (5:37)
Amazon Vine nuances (7:45)
Are reviews guaranteed? (9:45)
All about Vine reviewers (14:20)
Amazon Vine reviewer requirements (19:30)
Amazon Vine Voice tiers (20:20)
Abiding by Amazon's review policy (23:16)
Amazon Vine Insider intel (26:00)

Speakers: 
Nicolas Martinez, SVP Marketing, VENDO
Kaden Sago, Marketing Specialist, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
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Amazon Vine Reviewers: What Brands Should Know - VENDO Velocity Podcast Ep. 179

In this episode, the VENDO team is joined by Bryan Rangel, Head of Partnerships at Cruva, to break down TikTok Shop growth strategies just in time for BFCM and the holiday season. From creator-led acceleration and affiliate strategies to cold-starting brands and driving halo effects across Amazon and other marketplaces, we share actionable insights to help brands build momentum and scale with confidence.

Topics Covered: 
Halo Impacts (1:30)
What performs well on TikTok Shop? (5:00)
Affiliates on TikTok Shop (7:50)
What is TikTok Affiliate Partner(TAP)?(10:00)
What winning TikTok Shop setups look like (12:05)
 What is "Cold Start" (14:45)
What is a healthy mix of sales? (17:35)
Success on TikTok Shop: building the infrastructure (22:35)
BFCM on TikTok Shop (24:45)
Best Practices/Tips & Tricks (27:00)


Speakers: 
Bryan Rangel, Head of Partnerships, Cruva
Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
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TikTok Shop Growth: Strategy, Halo Impact, & Holidays - VENDO Velocity Podcast Ep. 180

VENDO is a 360° digital growth agency specializing in online marketplaces Amazon and Walmart.com. We grow your sales, protect your brand, and drive success through innovative advertising, marketing, content creation, SEO, & more -- all of which are covered weekly on the VENDO Podcast.

Leveraging Amazon Marketing Cloud - VENDO Velocity Podcast Ep. 170

VENDO - Amazon & Walmart Growth Experts

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