This is episode 305 recorded on September 9th, 2025, where John & Jason drive across Missouri after the North America Collaboration Summit and discuss OneLake Security and other data topics in the news today.

For show notes please visit www.bifocal.show

Episode 305 - On the road with OneLake Security and other news

Topic: The AI Analytics Revolution.
Dana DiTomaso discusses her childhood and professional journey (01:12), the difference between data and insights (16:36), her views on Google Analytics 4 [GA4] (22:02), the optimal cadence for marketing reporting (25:24), the AI-driven balance between what we can and what we should measure (27:44), the need for dedicated AI analytics tools (30:18), takeaways from attributing traffic to AI Search in GA4 (32:13), the relative value of top-, mid-, and bottom-funnel content (37:13), referral traffic from AI Search (38:37), the added value of AI in analytics (40:21), challenges with AI hallucinations (42:04), AI as an analytics assistant (44:25), and the future of marketing in the AI era (49:01).

Ep. 118 - Dana DiTomaso, Founder And CEO Of Marketing Insights Agency Analytics Playbook

O assunto discutido aqui é sobre o desenvolvimento e a operacionalização de um pipeline robusto de Data Science focado na detecção não supervisionada de anomalias para enfrentar o risco de desvios e fraudes que se amplificou com a escalada do volume e da complexidade das ordens de serviço (OS) em garantia na indústria de linha branca. O objetivo central deste trabalho foi ranquear as ordens de serviço abertas pelo seu grau de anomalia, uma tarefa que exigiu a integração e higienização de cinco bases de dados corporativas e uma engenharia de atributos (features) comportamentais e contextuais extremamente detalhada, para capturar desvios sutis que se desviem do padrão histórico "normal". O algoritmo Isolation Forest (IForest) foi treinado em um espaço de 24 Componentes Principais (PCs), gerando um escore contínuo de anomalia para cada caso, o que fornece um mecanismo robusto para priorizar auditorias no pós-vendas, aumentar a eficiência da triagem de casos críticos e, assim, mitigar perdas e riscos operacionais.

INOV 006 | DataScience - Detecção de anomalias no pós-vendas da industria

TikTok has become one of the top sources for travel inspiration — and now, with TikTok Travel Ads powered by Smart+, the platform is making it easier for travelers to move from dreaming to booking.

In this short format episode we breakdown the following:

What TikTok Travel Ads are and how they work
Why they matter for the travel and tourism industry
Who they’re best suited for — hotels, resorts, DMOs, or airlines
The cautions and watchouts with TikTok’s Smart+ automation

If you’re in travel marketing, this is your quick guide to understanding how TikTok fits into your mix.

For show notes and more, visit: https://blacktruckmedia.com/podcast/ep-13-btw-with-blacktruck-breaking-down-tiktok-travel-ads/

[EP. 13] BTW with BlackTruck - Breaking down TikTok's new Travel Ads

Google has quietly removed the &num=100 search parameter — a long-standing tool SEOs used to view 100 results per page instead of the default 10. The change may not impact everyday searchers, but it has serious implications for marketers who rely on accurate reporting and efficient workflows.

In this short-format episode, we cover:

What the &num=100 parameter was and why it mattered
How its removal is affecting SEO reporting and visibility
Why brands are seeing impression drops in Search Console — even without losing traffic or clicks
What possible outcomes and adaptations marketers should expect

If you’re in digital marketing or SEO, this is your quick guide to understanding what this change means and how to navigate it.

For show notes and more, visit: https://blacktruckmedia.com/podcast/ep-14-btw-with-blacktruck-googles-changes-impact-reporting-rankings/
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[EP. 14] BTW with BlackTruck - Google Removes &num=100 Impacting SEO Reports

Buy and download this course now at www.glocourse.com

Or contact me for 10% DISCOUNT for PAYPAL and 20% for CRYPTO

Email: Maris.amandateam@gmail.com

Discord: Maris246

Course list: course24h.com/courselist/

Marco Gioardano – Analytics For SEO | Glocourse.com

I was listening to "I feel for you" / Chaka Khan. And there it was: this idea of a student and the teacher. And the rest - it just came together... 🤷 🙈 💞

Was teaching Suno the right groove for the vocals, and the idea for this pulsing bass line. Came together nicely imho... Fun track 💃 🎶 🕺

Come and let me love you

Appeared out of nowhere. I was listening to "I feel for you" / Chaka Khan. And there it was: this idea of a student and the teacher. Mathematics. Linear algebra. Analytics. And I mean the rest - it just came together... 🤷 🙈 💞

Actually... had a hot math teacher when I was a young man... Anyway, besides the point... 😂 What boys are dreaming about... 🤷 😂

Was teaching Suno the right groove for the vocals, and the idea for this pulsing bass line. Came together nicely imho... Fun track 💃 🎶 🕺

It is pure speculation that my years of visiting Berghain are related to this in any way! ☝️🙈 😂 🍑 💘 💞

Come and analyze me | EXPLICIT | PG⚠️🍑💘

This week’s guest is Jan Rohof, Asia-Pacific director of quantitative strategies and solutions at Northern Trust Asset Management

https://www.waterstechnology.com/emerging-technologies/7952654/northern-trust-asset-management-enlists-network-theory-to-construct-alpha-signals?ref=header-search

0:00 – Tony and Shen delve into two documentaries he recently watched

11:00 – Jan joins and talks about how he built a multi-factor model in high school

17:30 – The four Vs of data

20:30 – Efforts and resources required for good data infrastructure

26:30 – Focus on the economic fundamentals and reasoning

30:00 – NTAM’s research to implementation process

40:30 – Alternative data should be a misnomer

Episode 339: Northern Trust Asset Management’s Jan Rohof

This is a narrated data sonification (data >> sound) of New York City eviction data from 2017 to 2024. The lower/deeper the tone, the larger the number of monthly evictions. Listen for the pause during the covid-19 pandemic. 

New York City Evictions Sonification (with Narration)

Wei-Shen Wong and Anthony Malakian discuss the hottest financial technology topics in the capital markets every week.

Conversations sur la perception. Christophe Lachnitt évoque leur parcours et leur vision de leur métier avec des personnalités de tous horizons dont l’activité a trait à la perception.
Superception Podcast - Conversations on perception. Christophe Lachnitt interviews influential figures from all walks of life whose work deals with perception. They share the lessons of their career experience and their vision of their profession.

A podcast of search industry discussion and analysis from the BlackTruck Media + Marketing team. Topics include search engine optimization (SEO), search engine marketing (SEM), pay-per-click advertising (PPC), content strategy, local SEO, social media, and other areas of digital marketing. Subscribe on SoundCloud, iTunes, or Stitcher.

Listen to our podcasts shorts - BTW with BlackTruck Media
Listen to our full-length episodes - The Redirect Podcast

Além de especialista em OKR e BSC é gestor de TI e cientista de dados, com mais de 14 anos conectando tecnologia a planejamento estratégico, indicadores e resultados. Lidera times multidisciplinares (Infra, BI, SAP, RPA e Processos), estruturando Data Lake, pipelines de BI e KPIs executivos para decisão ágil. É criador da plataforma PlanningBI, que integra OKR + BSC para alinhar metas, executar com governança e medir impacto. Ao longo da carreira, automatizou rotinas críticas, reduziu horas manuais e elevou a performance operacional e financeira, sempre com foco em previsibilidade e ROI.

Made crude underground house and techno music in the early 90s and 2000s.

Coming back to music after a long hiatus of many years.

Now with Suno AI & Co I can dive into many new directions. Embracing the future. For better or for worse...!?

Take what you like - skip the rest! ☯️

Join me on Suno and make your own favorite tracks: https://suno.com/invite/@the_french_dj

🤫 Don't tell anyone. But music is my refuge. In a world gone mad.

New tracks tagged #analytics