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I'm coming out of the PAC feeling very inspired and much more clear about what we need to do, to be able to quickly continue to learn fast and iterate fast, but in a thoughtful way, not just like willy nilly, 'let's build this, let's build that.' It's more like what what do we thoughtfully need to build so that it's adding value not only to us internally, but to our external stakeholders as well. And so if there was any financial impact, I think you probably saved us considerable money, building a solution or even going down the [road] developing a tool that that we don't yet have full clarity of what it needs to be, of what we need to build, of how it needs to operate.

We are much more confident talking about (1) the overall impact that we have on companies and (2) how that reflects our competitive advantage. The confidence that those two clarifying keys has brought to our team has been super helpful. In follow-up conversations within investors. We did just close $125,000 in angel checks on our convertible note. And I think that that is in large part to our confidence.

BR - Learnings & Outcomes (1.12 Min Audio)

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Welcome to our latest Operations management podcast! Today, Jay Heizer and Barry Render discuss the strategic decision making at McDonald’s that has made it such a successful company. We hope you enjoy hearing about some of the interesting operations advances that firm has made in its products (Chapter 5), processes and technology (Chapter 7). and layout (Chapter 9) to give it a competitive advantage.

OM Podcast Episode 4 (5/8/23) - Strategic Decision Making at McDonald's

ITR Economics Director of Economics Grace Schatz joins host Taylor St. Germain on TrendsTalk this week to discuss the labor market, our US Industrial Production forecast, inflation trends, and more!

Macroeconomic Trends, Labor, and Inflation

What does it actually mean to have a strategy—and why do some companies pull ahead while others fall behind, even when they seem to have similar resources?

In this talk, we go beyond the textbook definition of strategy and explore what truly drives performance in the real world. From how companies grow profitably to what separates sustained competitive advantage from short-term wins, we walk through the foundational elements of strategic thinking.

You’ll learn why Return on Invested Capital (ROIC) matters more than just revenue growth… why profit is about more than margins… and how the most effective leaders align internal capabilities with external opportunities.

We also break down practical tools like SWOT analysis and scenario planning, while challenging common decision-making traps like confirmation bias and escalating commitment. This is strategy not as theory, but as a discipline of clarity, execution, and adaptability.

Whether you’re operating a business, leading a team, or building something from scratch, this talk will help you think more critically, act more intentionally, and better understand the landscape you’re navigating.

If you’ve ever asked: “What should we be doing—and why?” this is for you.

What Is Strategy: How Companies Compete and Win

What makes a company like Toyota so consistently successful—despite global competition, technological disruption, and changing consumer demands?

In this masterclass, Dr. Claude Kershner IV explores the inner workings of strategy through the lens of internal analysis. Using the iconic Toyota case, this talk unpacks how companies identify and leverage distinctive competencies to build sustained competitive advantage. We walk through the VRIO framework, value chain analysis, and the foundational drivers of profitability—including efficiency, quality, innovation, and customer responsiveness.

Whether you're a business student, aspiring strategist, or organizational leader, this lecture will help you:

-Understand the strategic importance of internal analysis
-Apply the VRIO model to real-world examples
-Examine how Toyota’s operational philosophy creates value
-Translate theory into action for your own venture or team

🎯 This is not just about Toyota—it’s about how you can think, plan, and lead with clarity inside your own business model.

Internal Analysis: The Strategy Behind Toyota’s Global Dominance

What is Business-Level Strategy—and why does it matter for competitive success?

In this engaging class session, Dr. Claude Kershner explores the core principles of business-level strategy, including the strategic choices companies make to create value, gain market share, and sustain profitability. Drawing from real-world cases like Walmart, Toyota, Nordstrom, and Cirque du Soleil, this talk unpacks the four generic strategies—broad low-cost, broad differentiation, focus low-cost, and focus differentiation—and explains how companies align their operations to deliver on their chosen strategy.

Key concepts include:

The difference between low cost and differentiation
How to identify and serve a target market segment
The power of value innovation and Blue Ocean Strategy
Functional alignment and the importance of execution

Whether you're launching a startup, managing a team, or studying for your business capstone, this talk is packed with insights to help you think more strategically.

Business-Level Strategy: Cost Leadership vs. Differentiation Explained

Business strategy sounds great in the boardroom—but it only works when executed on the ground.

In this talk, Dr. Claude B. Kershner IV unpacks functional-level strategy—the engine that drives day-to-day execution and long-term competitive advantage. Using real-world cases and proven frameworks, Claude breaks down the four essential pillars that functional teams must master to deliver results:

🔹 Efficiency – Achieve more with less through smart design, economies of scale, learning effects, and technologies like AI and flexible manufacturing. It’s not just cost-cutting—it’s cost-smart.

🔹 Quality – Go beyond checklists. Functional strategy embeds reliability (via tools like Six Sigma and TQM) and excellence (in design, features, service) to reduce defects and elevate brand value.

🔹 Innovation – Most ideas fail. Successful firms link R&D, marketing, and production to turn innovation into profitability. It’s not just about being first—it’s about being right, fast.

🔹 Customer Responsiveness – Give customers what they want, when they want it, at a price they’re willing to pay—without breaking your cost structure. That means listening, customizing, and moving fast with purpose.

These four functional strategies don’t work in silos—they reinforce each other to execute the company’s business-level strategy. Whether your goal is low cost, differentiation, or market leadership, this is how you operationalize it.

✅ Perfect for business students, managers, and founders alike, this session brings strategic theory to life—with tools you can use across marketing, operations, HR, R&D, and more.

🔔 Subscribe for more on business leadership, execution strategy, and building organizations that work from the inside out.

Functional-Level Strategy Explained: Executing Business Level Strategy through Four Key Levers

Our mission: We provide the best economic intelligence to reduce risk and drive practical and profitable business decisions.

The Dr. Claude Kershner Show empowers students, professionals, and scholars by offering practical examples of Strategic Entrepreneurship. In a series of teachings, interviews, and stories, we confidently provide evidence-based tactics to take teams and organizations through life cycle transitions.

New tracks tagged #competitive advantage