The fundamental principles of Support, as per Branny @ balazevic.com

Support Principles

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In this episode of How I Grew This, Mada Seghete is joined by Eddie Christian, VP of Customer Experience at Resy. They discuss top-class insights and strategies for winning and becoming a thriving customer success leader.

Eddie is a talented and seasoned post-sale organization strategist with over twenty years of experience in customer success, customer experience, sales, and marketing. He is also the Chief Strategy Officer at Athfluency Consulting Group and Executive Director, Instructor, and Coach at Show California Baseball.

[Greatest Hits] The 100% Commitment Approach to Building a Thriving Customer Success Career

Cos’è il Customer Success e perché dovrebbe interessarmi?

Differenze tra Customer Success e Customer Service

Misurare il successo: una moneta a due facce

Abby Hehemann, the Global Marketing Director at GetResponse, discussed her journey from customer success to product marketing, emphasizing the importance of customer insights and proactive thinking. She highlighted the evolution of GetResponse from an email autoresponder to a multi-channel marketing automation platform, focusing on anticipating customer needs and leveraging AI for data analysis. Abby stressed the significance of maintaining a human touch in marketing, using AI to handle repetitive tasks, and allowing marketers to focus on creativity. "The person who knows the customer the best wins," she advised, encouraging staying curious, continuously learning, and investing in oneself while understanding customers deeply to succeed in any business.

AudioMerge

Episode 10 –  Abby Hehemann on the Power of Customer Insights and AI in Modern Marketing

In this episode of the DevReady Podcast, host Andrew Romeo chats with Graham Robinson, the Principal Consultant and Founder of DCE Sales Management Consulting. With over 40 years in sales, Graham shares how the industry has evolved from traditional selling to a modern, empowerment-driven approach. He offers insights on building trust, strategic communication, and the importance of genuine relationships in today’s sales landscape.

Graham shares insights from his extensive sales career, which began in 1983. His journey, from selling consumables for cash registers to dealing with Apple products, highlights the importance of resilience and adaptability in sales. He emphasies that success in sales is rooted in building trust with clients, as people are more likely to buy from those they know, like, and trust.

Graham critiques the outdated practice of feature-benefit selling, which he describes as a "dinosaur." Instead, he advocates for empowerment selling, where the focus is on helping customers build a business case for change. He stresses the importance of genuine relationships, integrity, and active listening in modern sales. A notable anecdote shared by Graham involves taking responsibility during a government sales pitch, which left a lasting positive impression on his clients.

Further into the discussion, Graham explains the concept of empowerment selling, highlighting the need for a deep understanding of the customer before any outreach. He discusses the importance of creating an ideal customer profile, identifying key factors such as the problem to be solved and the company's growth stage. He also underscores the value of speaking to the right decision-makers and building a strong business case that addresses critical drivers like revenue, profit, risk, and compliance, all while being mindful of how global events impact businesses.

Graham also emphasises the significance of strategic communication in sales. He explains that salespeople have very limited time to make an impression—7 seconds on a phone call or 18 words in an email. He warns against jumping straight into product demos without first establishing a relationship or understanding the buyer’s needs. Graham advises that demos should be used as proof points only after confirming that the product can solve the client's problem. Effective selling, he asserts, involves standing out from the noise and building trust before presenting solutions.

Lastly, Graham touches on the importance of adding value through content and becoming a key influencer in the market. He advocates for genuine relationships and authenticity, noting that real impact comes from building honest, human connections, rather than just focusing on profit. Graham shares emotional stories about helping clients in Western Australia, such as the Department of Child Protection, where his team successfully addressed trust issues rather than just technical specifications. These stories highlight the importance of solving real problems and creating value, which are the true hallmarks of successful sales efforts.

Graham Robinson on Turning the Sales Game Around | Ep 163 | DevReady Podcast

In this episode, Ari Motel shares his expert tips for boosting your business’s online reviews. Learn how to deliver exceptional service, ask for reviews at the right time, and engage with your customers effectively. Whether you're in hospitality or any other industry, these practical steps will help you enhance your online reputation and attract more satisfied customers.

Ari Motel Step-by-Step Guide to Boosting Online Reviews

Detailed profile of Leticia Barba, highlighting her extensive experience and accomplishments in global operations strategy. Barba has a proven track record of success in driving operational excellence, optimizing procurement processes, and building strong client relationships across diverse industries and Fortune 500 companies.

Leticia Barba Professional Briefing

Conveniently situated off Interstate 20, Ari Motel offers a 2-story haven just a 10-minute drive from the enchanting Dallas Zoo, 16 minutes from The Dallas World Aquarium, and a quick 20-minute trip to the exciting Six Flags Hurricane Harbor waterpark. The straightforward rooms boast complimentary WiFi, along with TVs that showcase premium satellite channels. Guests relish a complimentary continental breakfast and the convenience of amenities like a guest laundry, ensuring a hassle-free and comfortable stay. Ari Motel's strategic location and inclusive offerings make it a perfect resting spot for those eager to explore the vibrant attractions of Dallas with ease and comfort.

I’m Leticia, and after 15+ years of managing global operations and marketing for some of the biggest names out there—think PepsiCo, Johnson & Johnson, and more—I’ve learned a thing or two about navigating the corporate world. I speak four-and-a-half languages (yes, that “half” is my ongoing love-hate relationship with German), and I've worked everywhere from Germany to Brazil before landing back home in Panama.

My journey has been anything but typical. I’ve gone from indie fashion designer to Senior Account Director, managing multimillion-dollar projects and leading teams across industries like procurement, beauty, and tech. I've survived career pivots, layoffs, and plenty of industry chaos. Now, as I search for my next big role, I’m sharing my story—the highs, lows, and all the lessons learned along the way—through my podcast.

I’ll be talking about everything from building strategies and leading teams to making those tough career transitions, with plenty of real talk and a bit of sass. Whether you’re hustling up the corporate ladder or just trying to figure out what’s next, I’ve got stories, tips, and maybe a few laughs to help you on your journey.

Qualche volta cambiare è impossibile.
Ma tutte le altre volte si può.
Parlare di tecnologia significa organizzare le cose che sappiamo per trovare soluzioni che ancora non conosciamo.

We started the DevReady podcast to help non-techs build better technology. We have been exposed to so many non-techs that describe the struggle, uncertainty and challenges that can come with building technology.

The objective for the DevReady podcast to share these stories and give you the tools and insights so that you to can deliver on your vision and outcomes.

You will learn from non-tech founders that have invested their time and money into developing technology. We will discuss what worked, what didn’t and how they still managed to deliver real value to their users.  These stories are inspirational – demonstrating the determination, commitment and resolve it really takes to deliver technology.

Throughout the DevReady Podcast we also invite subject matter experts to the conversation to give you proven strategies and techniques to successfully take your idea through to delivery and beyond.

Enjoy the Podcast, it will challenge you, inspire you and provide the tools you will need to deliver real value with technology.

We recognized the need to address the technology challenges specific to a CMO and the marketing department. This need became the crux of MTC’s mission statement; to be the single source destination for marketers in the digital age; dedicated solely to Marketing Technology arena and the people who buy, influence and consume MarTech around the world.
https://www.martechcube.com

New tracks tagged #customersuccess