Squirrel tweets about isolated data-science teams, and Jeffrey tells stories of close collaboration between engineers and data scientists, even pairing!

SHOW LINKS:

- Squirrel's tweet: https://twitter.com/douglassquirrel/status/1411980591617163267
- DataOps: https://en.wikipedia.org/wiki/DataOps
- Patrick Debois: http://www.jedi.be/

- Transcript: https://agileconversations.com/blog/datasciops/
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DataSciOps?

Summary&nbsp; In this episode you’re going to learn some of the most common mistakes people make when integrating CRM’s and marketing automation with analytics. We’re going to share with you 7 common mistakes people make when trying to sync Hubspot with other systems and tell you exactly how to avoid them. Tune in to find out how to make your Hubspot integration quick and painless! &nbsp; Highlights 00:22 - Why Hubspot over other CRM’s? 01:20 - Tip #1: Find one platform for both CRM and marketing automation (like Hubspot) 01:38 - Tip #2: How to change Hubspot’s built-in life cycle stages 03:00 - Tip #3: Sync life cycle stage fields across all CRM’s you’re using 03:25 - Tip #4: Use the same data types across all of your systems 05:10 - Tip #5: Monitor and set your API limits 07:01 - Tip #6: Only use one system to create your tasks 08:01 - Tip #7: Set the right field access in your admin 09:40 - A few common analytics errors and how to avoid them &nbsp; Links/Resources&nbsp;  The official Enduur website: Enduur.com HubSpot: http://www.hubspot.com/ SalesForce: https://www.salesforce.com/ Tableau: http://www.tableau.com/ Enduur: http://enduur.com  &nbsp; Transcript  Intro:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Chances are your company's marketing efforts could be producing better results. We're here to help make your marketing smarter. Welcome to Marketing Cupcakes bringing you the latest in marketing analytics, data science techniques, integration challenges, guerrilla marketing techniques and more. Here are your hosts of Marketing Cupcakes, Dave and James Gilbert. Dave:&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Hey, guys, welcome to another episode of Marketing Cupcakes. I'm your host, Dave Gilbert. James is here as well. And today we're talking to you about common mistakes when integrating CRMs and marketing automation with analytics part 1 about Hubspot. So to start this off James is going to talk about some of the advantages to having a built-in CRM like Hubspot has over some others where you might have your CRM separate than your marketing automation platform. James: &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Yeah, so one of the biggest things that I have seen throughout my career is when a company is utilizing a CRM separate as their marketing automation platform, a lot of times they have to build specific integrations, they have to customize their CRM in their instance. And then when they want to report out on that it becomes really difficult. So one of the first recommendations we would make is if you can try to find one platform that does your CRM and your marketing automation at the same time. And Hubspot is perfect for that. Their sales CRM platform is great and it integrates really well with their marketing automation platform. So that's #1. Dave:&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; And it's free. James: &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Yeah. And it's free. Dave:&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; So the other thing that we wanted to talk about is life cycle stages. So this is one of the things that I got held up on early on when I was using Hubspot. One of the things that I was frustrated with is Hubspot had their built-in life cycle stages. And there was no way to change those. So if you use something other than Subscriber, Lead, MQL, SQL Customer then you’re really stuck with what Hubspot has. Well, that's not necessarily the case. In fact, I remember reading a thread on this where someone had actually switched their marketing automation platform away from Hubspot because they couldn’t change those life cycle stages. And I kind of laughed because just at the crux of it it's just another field. So don't get caught up on just having to use Hubspot's built-in life cycle stage. Remember, you can create your own dropdown field that's...

Common mistakes when integrating CRM's &amp; Marketing Automation with Analytics Part 1: Hubspot

Summary In today’s episode James is going to share with you his best strategy on how to improve lead quality between sales and marketing at an enterprise level. He is going to share with you how he helped a large company in the agricultural industry optimize their leads and ultimately increase their profit. And the best part is that you can copy the exact same steps he took and achieve the same results. Tune in to learn how to implement James’ game-changing methods to improve the quality of your leads. Highlights 00:23 - Introduction to improving lead quality between sales and marketing at an enterprise level 01:00 - Why you absolutely need to improve the quality of your leads and how to go about it 02:19 - Step #1: create a marketing and sales alignment workshop to align priorities 02:50 - Step #2: build an inside sales representative team to qualify leads 03:30 - Step #3: use “pre-qualification score” to track lead quality 03:45 - Step #4: get customer feedback on lead quality 04:33 - Step #5: follow-up with the customer to find ways you can further improve the process Links / Resources  The official Enduur website: Enduur.com  Transcript&nbsp; Intro:&nbsp;Chances are your company's marketing efforts could be producing better results. We're here to help make your marketing smarter. Welcome to Marketing Cupcakes bringing you the latest in marketing analytics, data science techniques, integration challenges, guerrilla marketing techniques and more. Here are your hosts of Marketing Cupcakes, Dave and James Gilbert. Dave: Hey guys. Welcome to another episode of Marketing Cupcakes. I'm your host, Dave Gilbert and this is James. Today we're going to talk about game changing methods to optimize lead quality between sales and marketing at an enterprise level. So we're going to give specific examples today that James has had in his career working with a large company and helping them understand how lead quality can improve between marketing and pass that on to sales and how they implemented a strategy around that. So go ahead, James. James:&nbsp;Yes, I worked for an agricultural company for a few years and one of the main tasks that I was implementing was an entire lead quality and lead management. And one of the things that we found is we interviewed as a first step sales to find out what their current take on what our leads were in the quality of them. And what we found was that most of them agreed that the marketing lead that they got from marketing was never a good quality to begin with. So we wanted to understand that a little bit more. This agricultural company comprised of over 3,000 dealers across the nation, across North America. So our main focus was Canada and the United States. And one other thing that we found was that there is several, over 50+ different sales people at a dealership. And so the handoff of a marketing lead to that leadership was extremely important because it didn't always mean that it went to the right person just because we sent it over to the dealer. So in order to fix that we had an entire workshop with some of the biggest dealers that we had out there. So the biggest voices of our leads and the quality of them. We had them come in a room with us, somewhere you had a marketing and sales alignment workshop where we talked about the quality of leads, how we can improve them, what it meant to them. And the entire time we found was that we were defining an MQL, a specific way of marketing and what they were defining as an MQL was completely different. So we needed to make sure that we were on the same page. So we started recording some of the information that we had within the workshop to get on the same page and make sure that we were in agreement before we left. &nbsp; The next thing we did is we wanted to implement specific things within the process of a buyer stage and a buyer's life cycle in order to track the process. So we implemented a team, what I'm going to call as an inside sales...

Game Changing Methods to Optimize Lead Quality Between Sales and Marketing at an Enterprise Level

Summary: There comes a point in your company’s life cycle when integrating different marketing systems becomes the next big step. Are you going to be able to manage all the data that needs to be synched? In this episode we want to make sure that when you’re about to integrate a new technology with your existing marketing automation system, you’ll know exactly what skills you need to have and what mistakes you need to avoid. In today’s episode, Zak Pines will be joining us from Bedrock Data who is an expert at marketing systems integration. He’s going to be sharing with you why it’s essential to integrate your marketing systems and how to overcome common integration challenges. Tune in to learn how to make the integration process both smooth and painless. Let’s hear it from Zack. &nbsp; Highlights: 00:46 – Meet Zak Pines, marketing VP at Bedrock Data. 02:04 – What Bedrock Data does and how it can benefit you. 04:15 – When do you really need to start focusing on integrating your marketing systems? 06:44 – The most common challenges of integrating a new technology into your systems and how to overcome them. 09:49 – What are the most important data integration skills you’ll ever need? 15:25 – The 4 bedrock systems of an integration process: CRM, marketing automation, customer support, analytics. &nbsp; Links / Resources: Enduur Official Website: http://www.enduur.com/ Marketing Cupcakes: http://marketingcupcakes.com/ Martech: http://martechconf.com/ Bedrock Data: https://www.bedrockdata.com/ HubSpot: https://www.hubspot.com/ SalesForce: https://www.salesforce.com Marketo: https://www.marketo.com/ NetSuite: http://www.netsuite.com/portal/home.shtml Dynamics: https://www.microsoft.com/en-us/dynamics365/marketing Eloqua:  https://www.oracle.com/marketingcloud/products/marketing-automation/index.html Pardot: http://www.pardot.com/ Aco-On: https://www.act-on.com/ GoToWebinar: https://global.gotowebinar.com/ Webex: https://www.webex.com/ On24: https://www.on24.com/ &nbsp; Transcript: &nbsp;  Intro:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Chances are your company's marketing efforts could be producing better results. We're here to help make your marketing smarter. Welcome to Marketing Cupcakes bringing you the latest in marketing analytics, data science techniques, integration challenges, guerrilla marketing techniques and more. Here are your hosts of Marketing Cupcakes, Dave and James Gilbert. &nbsp; Dave: &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Hi Zak. Let's get started then. So welcome to another episode of Marketing Cupcakes. We're really excited to have Zak Pines with us. Zak is the VP of marketing at Bedrock Data. And today we're going to be talking about why it's essential to integrate your marketing systems and how to overcome common integration challenges. So Zak, why don't we talk about little bit about you and your background and why don’t we start there? &nbsp; Zak:&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Sounds good. Guys, I've been at the marketing technology and marketing automation I think for a while now. Probably coming up on, believe it or not, about 20 years, working in this industry, kind of all different angles. Love MarTech, love the demand generation and I'm VP at marketing at Bedrock Data and we help companies connect their SaaS systems and we do that for marketers, we do that for operations professionals. So many folks are coming at the challenge of connecting systems from an IT perspective and we're looking at it more from the kind of the marketers as the business apps user who says I need to have my systems working together in order to get the most out of those systems and I want to have the flexibility to manage that at the pace that my business demands. &nbsp; Dave:&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Yeah, yeah, absolutely. So Zak,...

Interview w/ Zak Pines from Bedrock Data - Why It's Essential to Integrate Your Marketing Systems, and How to Overcome Common Integration Challenges

Summary: &nbsp;In today’s episode we bring you Brian Signorelli from Hubspot who will share with you his best tips and advice on how to improve communication and team work between sales and marketing teams.&nbsp; Traditionally, the department of sales and the department of marketing are like two silos entrenched in their own separate realities. It leads to a culture of ambiguity and mutual distrust. One of the biggest challenges for any organization is smoothing the way sales and marketing work together to capture more quality leads, improve marketing, and ultimately create a better customer journey. Tune in to find out how Brian has created a unified process and mutual appreciation between sales and marketing. Get ready for actionable steps that you can implement right now! &nbsp; Highlights: 00:51 – Meet HubSpot’s Brian Signorelli, who went from user to sales rep in just 1 year. 02:46 – The biggest challenge with marketing enabling sales and how to overcome it. 06:25 – How to make both marketing and sales successful to create a great customer journey. 09:31 – The “path of least resistance” trap and how to avoid it. 10:55 – 4 ways to change the culture between the two departments and create more synergy. 15:05 – Processes that help make the transition smoother between the two departments 19:32 – Technologies that help smooth the way sales and marketing teams work together &nbsp; Links / Resources:  Enduur official website: enduur.com Marketing Cupcakes: http://marketingcupcakes.com/ HubSpot: https://www.hubspot.com/ State of Inbound 2016 report: http://www.stateofinbound.com/ Box: https://www.box.com/ DropBox: https://www.dropbox.com/ Google Drive: https://www.google.com/drive/ Guru: http://www.guru.com/ Docurated: http://www.docurated.com/ Slack: https://slack.com/  &nbsp; Transcript: &nbsp;  Intro:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Chances are your company's marketing efforts could be producing better results. We're here to help make your marketing smarter. Welcome to Marketing Cupcakes, bringing you the latest in marketing analytics, data science techniques, integration challenges, guerrilla marketing techniques and more. Here are your hosts of Marketing Cupcakes, Dave and James Gilbert. &nbsp; Dave:&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Welcome to another episode of Marketing Cupcakes. I'm your host, Dave Gilbert. Today we're going to be talking about how to create a unified process and mutual appreciation between sales and marketing. And to kick off the conversation we've invited one of HubSpot's best, Brian Signorelli. Thanks Brian. &nbsp; Brian: &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Thanks guys, I appreciate it. &nbsp; Dave:&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; So Brian, why don't you tell us a little bit about your background, what is it that you do at HubSpot? And then we'll get into some of the questions that we have about this topic. &nbsp; Brian: &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Sure, yeah, I'm happy to. So I've been at HubSpot since May 2012. Before that I was actually a HubSpot customer for just over a year. So that's when I kind of got first exposed to HubSpot software, internet marketing, how the technology works, people that are here so I personally enjoyed it so much I decided to turn my head and apply to work here and it turns out they were kind enough to give me a job at the time. &nbsp; So I started as sales rep on our agency partner team in 2012, did that for just over 2 years, transitioned into running a sales team of about 10 or 11 reps for just over 2 years and then recently back in October I took over responsibility and started building out the company's sales partner channel which works with CRM implementers, CRM consultants, sales coaches and trainers, to help them grow their business by offering services...

09_Interview with Brian Signorelli from Hubspot on - How to create a unified process and mutual appreciation between sales and marketing

Summary &nbsp; This week’s episode is going to be all about how to get the biggest bang for your buck with your martech stack. Have you ever felt tangled up in an overlapping mess of marketing technologies that cost a fortune to maintain?&nbsp; And if you’re thinking of migrating to a new CRM, you can easily find yourself in a painful and pricey experience. Tune in to hear our best advice on how to save money and headache down the road by keeping your martech stack lean and optimized. &nbsp; Highlights &nbsp; 01:03 – James gives you his best advise on how to optimize your martech 03:05 – How to avoid the trap of having too many marketing technologies to handle 03:35 – And Enduur cast study: Infusionsoft or HubSpot? 05:54 – How to increase the conversion rate of your online forms with Clearbit 07:45 – Finding outbound opportunities with anonymous traffic: how to act on your leads as they come in 09:18 – Are you wasting money by using technologies that overlap? Here’s how you can find out 10:56 – Don’t sacrificing your long term strategy for short term goals – How to make CRM migration painless 13:45 – The benefit of technologies that can grow with you and that are constantly changing &nbsp; Links/Resources &nbsp;  Salesforce: https://www.salesforce.com/ Marketo: https://www.marketo.com/ Google Analytics: https://www.google.com/analytics/ Enduur: http://enduur.com/ InfusionSoft: https://www.infusionsoft.com/ HubSpot: https://www.hubspot.com/ Segment: https://segment.com/ Pardot: http://www.pardot.com/ Eloqua:https://www.oracle.com/marketingcloud/products/marketing-automation/index.html Solve 360: https://solve360.com/ Clearbit: https://clearbit.com/  &nbsp; Transcript &nbsp;  Intro:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Welcome to Marketing Cupcakes, a quantitative marketing podcast where we bring you the latest techniques in marketing analytics, data science, systems integrations, growth hacking, guerrilla marketing and data architecting. &nbsp; Dave:&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Hey guys. Welcome to another episode of Marketing Cupcakes. I'm your host, Dave Gilbert. James is here as well. Today we're excited to talk about a martech stack, specifically how you get the biggest bang for your buck with your martech Stack because we all know that martech is not cheap. As you grow, as you get bigger martech gets really, really expensive. And it's really, really valuable and it's absolutely needed along so many fronts. But any way that we can optimize that stack is just going to be better for everybody all around. &nbsp; So we're going to start off and James is going to talk about a few examples that he has from his past experience optimizing his martech. &nbsp;  James:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Yeah, so the company that I was recently with, we started implementing a bunch of different technology within our marketing. And some of that was automation platform and analytics platform, you know your core 3 and your CRM. They already had Salesforce, we had Marketo and we also had Google analytics that we were using pretty heavily. What we didn't recognize as we started looking at different technologies that would allow us to analyze our web behavior more. &nbsp; So we were utilizing a platform that was part of our third party chat and they were doing some analysis for us and we were thinking what we need something that's little bit more robust, we started looking for analytics tools that could do it for us. But we didn't have the researchers and we didn't have a dedicated resource that dealt with Google Analytics but as we did more and more research, we found we could do a lot of what we needed to do in Google Analytics without having to pay for an additional tool. And if we paid for an additional tool a lot of times they would be actually using the data that we would structure in Google...

Getting the Biggest Bang for Your Buck with your Martech Stack

Summary: In today’s episode, we invite you to join our conversation with Joe Sinkwittz from Intellifluence, the largest online network of influencers. Joe is going to teach you how you can leverage influencer marketing in the B2B space. Learn how you can quickly build social proof and tap into the power of word of mouth marketing by partnering with some of the most popular influencers in your niche. Joe will share with you his best advice on how to find influencers that are the best fit for your product and he’ll also tell you how much money you’ll need to get started.&nbsp; Tune in to find out how you, too can leverage the power of influencer marketing for B2B demand generation. &nbsp; Highlights: 00:50 – How B2B companies can use influencer marketing for demand generation. 01:03 – Joe’s background: from competitive search to influencer marketing. 02:17 – So what is influencer marketing really? 05:03 – How do companies go about finding the best influencers for those B2B companies? 07:34 – The cost of influencer marketing. 09:18 – How to measure the effectiveness of an influencer campaign. 13:08 – How to get in front of those hard to reach executives. 15:18 – How much money do you need to get started with influencer marketing? 18:02 – Find out about the largest network of influencers, Intellifluence. &nbsp; Resources / Links:  com: http://enduur.com/ CopyPress: http://www.copypress.com/ FullContact: https://www.fullcontact.com/ Instragram: https://www.instagram.com/ Pinterest: https://www.pinterest.com/ LinkedIn: https://www.linkedin.com/ Twitter: https://twitter.com/ BuzzSumo: http://buzzsumo.com/ BuzzStream: http://www.buzzstream.com/ Salesforce: https://www.salesforce.com/ Intellifluence:&nbsp;https://intellifluence.com/  &nbsp; &nbsp; Intro:&nbsp; Welcome to Marketing Cupcakes, a quantitative marketing podcast where we bring you the latest techniques in marketing analytics, data science, systems integrations, growth hacking, guerilla marketing and data architecting. &nbsp; David: So welcome to another edition of Marketing Cupcakes, I’m your host Dave Gilbert and we’re privileged today to be here with Joe Sinkwittz, Joe did I pronounce your last name right? &nbsp; Joe:&nbsp;&nbsp;&nbsp;&nbsp; Sinkwittz, yeah. &nbsp; David: Awesome, perfect. So Joe wrote this pretty in depth article on influencer marketing and influencer marketing is something that has caught on in the past few years and has really erupted in the last little while. And so today we’re going to talk about how B2B companies can use influencer marketing for demand generation. Because historically a lot of B2C companies have thought of that as something that they can use but also B2B companies can do that as well. &nbsp; So Joe, why don’t you take a minute and tell us about your background a little bit? &nbsp; Joe:&nbsp;&nbsp;&nbsp;&nbsp; Sure, so Joe Sinkwittz, I’m CEO of Intellifluence. I’ve been in digital marketing this is now my 20th year. Hurray. Most of my time has actually been spent in competitive search. So I cut my teeth doing things like selling Viagra online, let’s just put it that way. I grew up over that period and I got involved with a company by the name of CopyPress and I became more of a B2B guy. So I was selling primarily to large agencies and Fortune 500, struck out on my own last summer to build Intellifluence, which is a software as a service. So I’m very familiar with B2B influencers now. But my background was actually in search. &nbsp; David: Awesome, perfect. Okay, so Joe, I mean we’ll just jump right into the questions that we had for you and hopefully that will be helpful to our audience here. &nbsp; Joe:&nbsp;&nbsp;&nbsp;&nbsp; Excellent. &nbsp; David: So maybe we can just start out by talking about a little bit maybe for those that aren’t as familiar with influencer marketing, how you view influencer marketing and then how it is used differently with B2B than B2C companies. &nbsp;...

How B2B Companies Can Use Influencer Marketing for Demand Generation, Interview with Joe Sinkwittz From Intellifluence | Episode #12

Working with Marketo: Whether you’re entering into the Marketo Community or you purchased an alternative marketing automation platform, there are plenty of questions about how to approach the program. The most common challenge marketers face when implementing Marketo really comes down to how to choose sales and marketing alignment or the business process decisions prior to implementation. It’s crucial to have a variety of decisions made and processes established before depending on the technology. &nbsp; How to Find the Quality: When most marketers have issues with Marketo or the like, it tends to be because no decisions have been made in the business process, or they don’t understand how the funnel happens. Or, people don’t have the experience with Marketo or funnel ideas, or don’t understand important features of the program. Most of the time the processes aren’t defined within the program or with the marketing processes at all. &nbsp; Marketo has a lot of potential, and does great things. However, it takes time and a lot of focus. Most want to achieve the vision Marketo has, but they’re doing too much. The best thing to do is to figure out marketing first, then add the technology. How to Get the Most for Your Money: The ultimate way to get the most for your money with Marketo is to prepare for it. Take your time, follow each stage of the process, and don’t rush anything. &nbsp; Everyone wants predictive reads and certainty with the program. Models need to be built out first to determine predictions. Marketo does not do all of the work for you right away. It’s a path of adoption, so it’s important to dive into each step. The Stages for Reaching Quality, not Quantity: &nbsp; Stage 0 – Stage 0 is about transforming your marketing. Ask yourself how your company is using and thinking about inbound leads, if anyone is looking at content, and have you achieved some level of sales marketing allotment? &nbsp; This can take up to two years to complete, but doesn’t have to. The perk to taking your time is that organic transformation helps a lot with the transition and purchase of Marketo. With the natural process, there’s more experience with content based events, higher quality leads, and a hands off process. Marketo only forces you to think harder than what you do organically. &nbsp; Stage 1 – Stage 1 focuses on finding an automation marketing platform (Marketo) that produces lead scoring, mapping out or process charts with stages. Marketo provides examples, but you have to make it work for your business. &nbsp; Stage 2 – Once you’ve reached stage 2, establish automating lead quality. With Marketo, you’re lead routing is on a larger scale. Determine the scoring system that works for you, and track it. &nbsp; Stage 3 – By Stage 3, you’re starting campaigns and more. You’ll have to plan that out, but focus on storytelling. Think about the audience. All inbound leads should be with new content and a narrative that makes the customer the hero. You should not send email blasts. Nurture your client while using automation. It’s not about quantity, but the quality of the content you’re sending to potential clients. &nbsp; Remember the saying, a bad process just does bad things faster, but a good process does things better. &nbsp; Stage 4 – Stage 4 is all about the funnel visibility. This stage has really cool stuff with lots of planning if you’ve prepared the business processes and determined the reports you want. There’s lots of data, engaging and determining conversion rates with Marketo. This is when you can start adding in other plugins Marketo provides such as Good Data, full service CRM and Right Funnel. &nbsp; If the data model is right, this is when full funnel visibility is available to report accurately. Not likely to even find the visibility funnel or attribution within 2 years. &nbsp; Stage 5 and 6 – Stage 5 and 6 overlap with the focus of finding reporting tools and how...

Common Challenges Marketers Face When Implementing Marketo - Interview with Joshua Hill

If you've discovered that your sales cycle is drawn out over many weeks and months, but you're not sure what can be done to speed up the process, you're not alone. With strategic planning and taking a personalized approach in their marketing efforts, B2B companies can optimize their sales pipeline for a quick progression from the first contact to closed sale.

Work in Tech? Have a Long Sales Cycle? Here's How You Shorten It...

Have you been caught in a vicious cycle with your B2B marketing strategy? Maybe you've found yourself hooked on the latest and greatest marketing automation technology that promise you success – a situation not uncommon to many marketers. Marketing technology options are endless. So how do you choose which one you should execute in your business? If you're using martech in your company, here are some top tips to help you save time and hopefully spare your budget.

You're Might Be Overpaying for Your Martech, Here's How to Simplify It...

A quantitative marketing podcast where we bring you the latest in marketing analytics, data science, data challenges, systems integrations best practices, and growth-hacking techniques.

Troubleshooting Agile is a problem-solving session for agile teams. Jeffrey Fredrick and Douglas Squirrel look at common problems agile teams face and provide practical, immediately useful advice for getting back on track.

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