In this week’s episode of the Digital PR Podcast, Brookelyn, Caroline and Taylor dissect the public relations magic of three iconic celebrity duos. From Pitbull and Dolly to Martha and Snoop to Addison and Kourtney, all three duos serve up creative strategies and viral social media moments.

Introduction [0:29]
Pitbull & Dolly Parton [0:48]
Martha Stewart & Snoop Dogg [05:38]
Addison Rae & Kourtney Kardashian [09:06]
Our Theories [11:20]
Conclusion [14:49]

Thanks for listening to the Digital PR Podcast! Who is your favorite celebrity dynamic duo and who did we miss? Let us know in the comments.

PR Powerhouses: The Dynamic Duos Shaping Media Landscapes

Tugamix Radio Interview with Luis Cavarlho & Marlon Cherry

Are you curious about what happens when influencers’ scandals collide with the brands they promote or what happens to their reputation? In this episode, Blake and Malina discuss influencers Shane Dawson and James Charles’ past behaviors and how it has damaged their reputations and hurt their business.

In this episode: 

What is cancel culture? (1:14)

Shane Dawson’s offensive behavior leading up to his scandal (2:37)

Why was Shane not canceled pre-scandal? (3:44)

2020 Shane Dawson scandal (4:06) 

Dawson’s apology (4:40)

How did the scandal affect his reputation and business? (5:16) (6:42)

What is Dawson doing today? (7:20)

Who is James Charles? (8:20)

James’ offensive behavior before “Bye Sister” (8:57)

Sugar bear hair drama (9:23)

“Bye Sister” scandal (10:22)

Charles’ apology (11:56)

How did the scandal affect his reputation and business? (12:32)

Has James rebuilt his friendships post-scandal? (14:08)

What is James up to today? (15:05)

Unfiltered Damage

In this episode of the Digital PR podcast, hosts Abby, Paul, and Tanner discuss Duolingo's latest campaign, "The Death of Duo." We explore the company's bold decision to kill off its iconic green owl mascot and share the public's reactions. We also share our personal insights on the campaign's effectiveness. Join us as we analyze whether this daring choice was a wise move or if Duolingo was simply winging it.  

In this episode: 
00:30 - Intro
00:50 - What is Duolingo 
01:32 - Gamification 
02:56 - How Duolingo uses gamification 
07:02 - The death of Duo 
08:05 - How we heard about the death of Duo 
11:28 - How to use gamification in your digital PR plan 
14:44 - Outro 

References:
https://www.youtube.com/watch?v=P6FORpg0KVo

https://www.meltwater.com/en/blog/duolingo-dead-mascot-campaign

https://www.agilitypr.com/pr-news/public-relations/6-steps-to-using-gamification-in-pr-engaging-audiences-with-interactive-campaigns/#:~:text=Understanding%20PR%20Gamification&text=PR%20games%20usually%20offer%20rewards,positive%20relationships%2C%20and%20business%20success.

Duolingo and the Death of Duo

In this episode of The Redirect Podcast, host Adrienne Wallace is joined by Jason Dodge and Derek DeVries of BlackTruck Media + Marketing. Together, they dig into the impact of AI on social advertising platforms, how targeting strategies are being reshaped, and why today's marketers must be smarter than ever. From ethical concerns to the evolving definition of good creative, this episode is packed with insights for navigating the AI shift.


[EP. 78] How Social Ad Platforms Are Evolving with AI - The Algorithm is Watching

Warum zitiert ChatGPT euren Content nicht? 

Ihr investiert in hochwertigen Content, rankt bei Google – aber in ChatGPT, Perplexity, Gemini und AI Overviews spielt eure Marke keine Rolle? Dann liegt es vielleicht nicht an eurer Domainautorität, sondern an diesen fünf kritischen Fehlern.

📺 YouTube: https://youtu.be/P-c9K3mlHqA

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📰 Abonniere unseren Newsletter, um regelmäßig bewährte SEO- und Content-Marketing-Tipps in deinem Posteingang zu erhalten:www.evergreenmedia.at/seo-newsletter/



5 Gründe, warum KI deinen Content nicht zitiert

Wie bekommt deine Marke einen Platz im KI-Gedächtnis?

Alle reden darüber, wie man in ChatGPT & Co. zitiert wird – aber was, wenn es keine Zitation gibt und Sprachmodelle direkt aus den Trainingsdaten antworten?

In dieser Folge erfährst du, wie du langfristig dafür sorgen kannst, dass deine Marke Teil des Wissens von ChatGPT, Gemini & Co. wird – nicht nur sichtbar, sondern verankert.

📺 YouTube: https://youtu.be/YjC_MZzCdL8

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📰 Abonniere unseren Newsletter, um regelmäßig bewährte SEO- und Content-Marketing-Tipps in deinem Posteingang zu erhalten:www.evergreenmedia.at/seo-newsletter/


Wie deine Marke in KI-Trainingsdaten kommen könnte

📺 YouTube: 

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📰 Abonniere unseren Newsletter, um regelmäßig bewährte SEO- und Content-Marketing-Tipps in deinem Posteingang zu erhalten: www.evergreenmedia.at/seo-newsletter/

So wirst du in AI Overviews sichtbar

Are we Googling less and asking AI more? In this episode of The Redirect Podcast, we explore the evolution of search in the age of AI. From ChatGPT to AI Overviews in Google, we unpack how our search behaviors are shifting, what it means for trust and digital literacy, and why marketers need to rethink discoverability in a world moving from links to answers. Whether you're a digital pro or just AI-curious, this episode offers smart, grounded insights into the future of search.


[EP. 79] Search Beyond Google: How AI Is Changing the Way We Seek and Trust Information

Google may update its algorithm hundreds of times a year, but trust, experience, and credibility still sit at the core of search success. In this episode, we break down Google’s E-E-A-T framework and explain how brands — especially small businesses — can future-proof their content and earn visibility in an evolving search landscape.

[EP. 80] Building Trust in the AI Age - What Google Still Cares About and Why it Matters

A podcast of search industry discussion and analysis from the BlackTruck Media + Marketing team. Topics include search engine optimization (SEO), search engine marketing (SEM), pay-per-click advertising (PPC), content strategy, local SEO, social media, and other areas of digital marketing. Subscribe on SoundCloud, iTunes, or Stitcher.

Listen to our podcasts shorts - BTW with BlackTruck Media
Listen to our full-length episodes - The Redirect Podcast

In diesem Podcast bekommst du jede Woche fundiertes Know-how für digitales Wachstum. Was bringt wirklich Ergebnisse für euer Unternehmen und eure Marke? Welche Strategien führen ins Leere und verbrennen Ressourcen? Wie sorgst du für bedeutungsvolle Veränderungen durch SEO, Content-Marketing, digitale PR, Paid Media und dem gezielten Einsatz von KI?

Wir zeigen, was in der Praxis funktioniert – mit klaren Analysen, echten Beispielen und Taktiken aus anspruchsvollen Projekten.

Über Evergreen Media®

Evergreen Media ist ein internationales Beratungsunternehmen für digitales Wachstum. Wir arbeiten mit mittelständischen Unternehmen, etablierten Marken und internationalen Konzernen – darunter Organisationen auf Fortune-50-Niveau – an der gezielten Weiterentwicklung ihrer digitalen Präsenz in einer KI-Welt.

Unser Schwerpunkt liegt auf Suchmaschinenoptimierung (SEO), Generative Engine Optimization (GEO), Content-Marketing, digitaler PR und Paid Media. Wir helfen Unternehmen, Marktpotenziale systematisch zu erschließen, ihre digitale Sichtbarkeit strategisch zu steuern und digitale Wachstumsinitiativen unter realen Bedingungen wirksam umzusetzen.

The Digital PR Podcast is brought to you by public relations students at Kent State University. Join us as we talk about news and trends in the digital space and how it connects to the field of PR and communications.

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"Believe in none of what you hear and only Half of what you see!!"

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Afro-Mauritian Singer/Songwriter and The African-African Voice of many a Project for the last 3 Decades(the last Decade,for http://soundcloud.com/ganeshmusik in Italia,Sicilia/SR) in Africa South and the E.U.......Currently Produced by and Co-Writing with and for  http://soundcloud.com/deepthing ,Dj http://soundcloud.com/enzo-ponzio , http://soundcloud.com/juliancorpmusic, http://soundcloud.com/casinogroove , http://soundcloud.com/chocolate-culture, http://soundcloud.com/junk2-0 and http://soundcloud.com/bigstick-marli-marl all of whom connected to various Music Haus's,Globally........

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Genre's of Choice:Most,if not all bar death metal

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Like the Millions of Other Clouders,Linked to a few Music Haus's...............

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INFLUENCES-Gabor Deutsch,la Perla,Jens Burchett,Jurr&Roussia,Fela Kuti,Jovanotti,Biggie Smalls(RIP),Fabri Fibra,Alice Russel,Clarence Carter,Caparezza,Naomi,Kelis,Sam Pagila,Sipho Hotstix Mabuse,Calmstreet,TM Juke,Salan,Monifah,Big Fish,PM Dawn,Techno Squirrels,Clarence Carter,Simon Harrison,Yvonne Chaka Chaka,Bossasonic,Anima sound System,Tormento,Senyaka,Barbara Mendes,Nas,Bai Kwong,Bel biv Devoe,Kansai,Ray Charles,Tupac,Clan Greco,Nesli,Mr Scruff,As one,Muestta,Zucherro,Soul n Soda,Zhane,Quincy Jones&Qincy Jointz,Spandau Ballet,Sam Cooke,Fatboy Slim,Jorg Schaaf,Jazzanova,King of Woolworths,Air,Badmarsh and Shri,Groove Armarda,Bossa Nostra,Rubba J,Akasha Project,Shirley Bassey,Mattafix,John Cameron,Nigel Sarrag,Nickodemus,Zero 7,Kruder and Dorfmeister,Dr Alban,Dj Universe,Tommy Guerrero,Rinocerose,Beady Belle,Bedrock,Solar Moon,Atjazz,Viktor Duplex,Dj Food,Counting Crows,4Hero,Jamie Cullum,The i3's,Dimitri from Paris,Fila Brazilia,Hefner,Maxwell,James Brown,Mondo Marchio,Koop,Ziggy  Marley,Salmonella Dub,Tiny Tempah,Brand new Heavies,Incognito,Mario Biondi,Montifiori Cocktail,St Germain,Mo Horizans,JK,Thievery Corporation,Dj Carsten,Sofa Surfers,Snoop,Big Bang,Scarface,Big Daddy Kane,The Boards of Canada,Marvin Gaye,Abakus,Beth Orton,Basement Jaxx,Air,Telepopmusik,R Swelly,Audio Lotion,Blackalicious,Bobby Brown,Aswad,Deja-move,Bootsy Collins,Truby Trio,Tina Turner,Mobb Deep,JuJu Orchestra,Talking Heads,Bonobo,Dr Dre,Phi Loop,Chill Carrier,Jomarl,Chromeo,Moby,The Chefs,Asian Dub Foundation,Curtis Mayfield,Isaac Hayes,Ursula Rucker,Casinogroove,Plan B,Pharrell Williams,Naoki Kenji,Alex Cortiz,Ameaba,Nicola Conte,Marvin Gaye,Nightmares on Wax,2 Many Djs,Air,The Stylistics,Ottis Redding,Lounge Radio,Amazing Radio,Radio 42,Trilok Gurtu,50 Pence,Duran Duran,Pierr Cosso,Pitbull,Rick James,Barigozzi,Daleph,Motorcitysoul,Soma Fm,Swisslounge,Midnight Oil,Damian Marley,Streetwise Radio,All Indie Radio,Noon,Parov Stelar,Cinerex,Dublex,Tricky,The Detroit Spinners,Dj Carsten of Switzerland,Tosca,Fauna Flash,The Croats,Akasha,Quantic,Afterlife,Nor Elle,JoJo Effect,Those with Hopes&Dreams,The JuJu Orchestra,Smooth Pilots,Balanco,Basha,Urban Species,Terreste,Tiesto,Swedish House Mafia,Spiller,Roger Sanchez,Black Box,Soul Clap,Cee-Lo Green,Dangermouse,Kid Capri,Swiss Beats,Busta Rhymes,Beats International,Five Corners Quintet,Bob Marley,Sergio Mendes,Bibel Gilberto,Cameron Spencer,Jens Buchert,Nate James,Earth Wind and Fire,Rick James,The Gap Band,Orgatronics,Samon Kawamur,Marlon Saunders,The Bria Project,Mowtown,Shanti Snyder,7 Samurai,Antony Raijekov,Portishead,Lucky Dube,Bitter:Sweet,The Detroit Spinners,Common,Candy Dulfer,Anthony Hamilton,Will.i.am,The Stylistics,Lionel Richie,Massive Attack,Clara Hill,DJ Dextrous,Dj Nikkei,Eivind Aarset,Esthero,Funki Porcini,Gerard Presencer,Gotan Project,Heights of Abraham,EDC,Little Dragon,M-Flo,Nic Endo,Pest,Warren G,Nate Dogg,Prinston,Ladysmith Black Mambazo,Pit er Pat,Rambo Amadeus,Róisín Murphy,Shanti Snyder,Cannonball Addeley,Slow,Ray Lamontagne,Ela Fitzgerald,Joe Gass,Urban Species,The Magic Numbers,The Cinematic Orchestra,Vanessa Daou,Fela Kuti,De-phazz,The Lushlife Project,Boozoo Bajou,The Escoffary's,Hemi,Yulara,Jungle Brothers,De la Soul,Outkast,Anima Sound System,Miriam Makeba,Frank Sinatra,Alicia Keys,Mariana Balzar,Mary j Blige,Most unheard Non-Comercial Music,Mr Untel,Unkle,The Lounge King,Hobbes,Farida,Gill Scott-Heron,Pyokn,Taxi,Sanatana,Timbaland,Norah Jones,Bossanova,John Legg-End,Bombay Dub,Club des Beluges,Tania Maria,U.Kay Hytz,Unn,Kid Cudi,Protassov,Brenda Fassi,Natasja Saad,Amy Wino,Van Daler and Low Pressure,Karanyi,Chromeo,Paul Cullen,Soul Musiq,Kanye West,Alexander Ljung,George Benson,Marcel,Sylvia Kristel,EMO,Cameron(RIP),Candi Staton,Costes,Marlena Shaw, Horace Andy,Higher than God,Ashely Beedle, Norman Jay, Minicell,Jazzie B,al Jerrau,Fat Freddys Drop, The Black Seeds,Bootsy Collins,Tuu,Milli Jackson,Roy Ayers,Karsh Kale,Essa 3, The Headhunters, Mr Scruff, Greg Wilson, Gilles Peterson, Rainer Truby, The Unabombers, Mark Rae,Crazy P, The Nextmen, Quantic, Alice Russell, Horse Meat Disco, The Herbaliser,Yvonne Chaka Chaka,Aim, Coffe Garner,Ben Westbeech,Carmelo di Grande, Dixon, Ame,David Guetta, The Revenge, Bugz In The Attic,Fragile State,The Temptations,The Cinematic Orchestra,Giles Patterson,Congolese Music,Eva Gardiner,DJ Vadim, Kyoto Jazz Massive, Domu,South African House Music Will Save You,Dj Christos,Harmonic 313, Kirk Degiorg,Drift,Barry White,Dj Enzo Ponzio,Janice,Ian O'Brien,Chaka Khan,LL Cool J,Mory Konte,Angie Stone,Prince,The Bays,Global Communications, Patife, Drumagick, Fernanda Porto, Craig Smith, Gareth Sommerville, Lucky Me, Linkwood, Quarion, Fudge Fingas,Cantoma,Aqua Bassino,Gotan Project,Nova 40,Mooli,The Limp Twins,Sterolab,The Kings of Convenience,Yulara,Spaceboys,Dj Universe,Kwaito Music..Hans Zimmer,Mark Mancina,Steve Jablonsky,John Powell,James Horner,Klaus Badelt,Danny Elfman,John Williams,Shirley Walker,Harry Gregson-Williams,Howard Shore,Nick Glennie -Smith,Lebo M,Lisa Gerrard,James Newton Howard,Jerry Goldsmith,Alan Silvestri,Henry Mancini,Alf Clausen,Rodrigo y Gabriela,Lazybatusa,Move D,Omnimotion,Sylk 130,Asher Roth,Ying Yang Twinz,Smoke City,Ben Harper,David Holmes,Frankie Knuckles,Soma Sonic,Zabbara,100th Monkey,Angele,Oysten Sevag&Lakki Patey,Spooky,Guidance,Musical Youth,Bossanova Music,Dj Auspexx,Dr Vic and The Rasta Rebels,Stardelay,Sunlightsquare,Aromabar,Alvaro Vela,Danoworks,Zimpala,Deep-Dive-Corp,Julian Corp,Supprtclub Presents....,Nor Elle,Bliss,Transglobal Underground,Paul&Price,Solasoap,Fabrio Lava,David Holmes,Sunlight Square,Soma Sonic,Aquafur,Rima,Max Melvin,Sina Vodjani,Perfect Sin,Bandsman,Laid Back,LTJ Bukem,Charlotte Mckinnon,Yonderboi,Dalminjo,Lemon Jelly,Blackfish,John Consemulder

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