In this episode of the Digital PR podcast, hosts Abby, Paul, and Tanner discuss Duolingo's latest campaign, "The Death of Duo." We explore the company's bold decision to kill off its iconic green owl mascot and share the public's reactions. We also share our personal insights on the campaign's effectiveness. Join us as we analyze whether this daring choice was a wise move or if Duolingo was simply winging it.  

In this episode: 
00:30 - Intro
00:50 - What is Duolingo 
01:32 - Gamification 
02:56 - How Duolingo uses gamification 
07:02 - The death of Duo 
08:05 - How we heard about the death of Duo 
11:28 - How to use gamification in your digital PR plan 
14:44 - Outro 

References:
https://www.youtube.com/watch?v=P6FORpg0KVo

https://www.meltwater.com/en/blog/duolingo-dead-mascot-campaign

https://www.agilitypr.com/pr-news/public-relations/6-steps-to-using-gamification-in-pr-engaging-audiences-with-interactive-campaigns/#:~:text=Understanding%20PR%20Gamification&text=PR%20games%20usually%20offer%20rewards,positive%20relationships%2C%20and%20business%20success.

Duolingo and the Death of Duo

In this episode of The Redirect Podcast, host Adrienne Wallace is joined by Jason Dodge and Derek DeVries of BlackTruck Media + Marketing. Together, they dig into the impact of AI on social advertising platforms, how targeting strategies are being reshaped, and why today's marketers must be smarter than ever. From ethical concerns to the evolving definition of good creative, this episode is packed with insights for navigating the AI shift.


[EP. 78] How Social Ad Platforms Are Evolving with AI - The Algorithm is Watching

Warum zitiert ChatGPT euren Content nicht? 

Ihr investiert in hochwertigen Content, rankt bei Google – aber in ChatGPT, Perplexity, Gemini und AI Overviews spielt eure Marke keine Rolle? Dann liegt es vielleicht nicht an eurer Domainautorität, sondern an diesen fünf kritischen Fehlern.

📺 YouTube: https://youtu.be/P-c9K3mlHqA

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📰 Abonniere unseren Newsletter, um regelmäßig bewährte SEO- und Content-Marketing-Tipps in deinem Posteingang zu erhalten:www.evergreenmedia.at/seo-newsletter/



5 Gründe, warum KI deinen Content nicht zitiert

Wie bekommt deine Marke einen Platz im KI-Gedächtnis?

Alle reden darüber, wie man in ChatGPT & Co. zitiert wird – aber was, wenn es keine Zitation gibt und Sprachmodelle direkt aus den Trainingsdaten antworten?

In dieser Folge erfährst du, wie du langfristig dafür sorgen kannst, dass deine Marke Teil des Wissens von ChatGPT, Gemini & Co. wird – nicht nur sichtbar, sondern verankert.

📺 YouTube: https://youtu.be/YjC_MZzCdL8

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📰 Abonniere unseren Newsletter, um regelmäßig bewährte SEO- und Content-Marketing-Tipps in deinem Posteingang zu erhalten:www.evergreenmedia.at/seo-newsletter/


Wie deine Marke in KI-Trainingsdaten kommen könnte

📺 YouTube: 

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📰 Abonniere unseren Newsletter, um regelmäßig bewährte SEO- und Content-Marketing-Tipps in deinem Posteingang zu erhalten: www.evergreenmedia.at/seo-newsletter/

So wirst du in AI Overviews sichtbar

Are we Googling less and asking AI more? In this episode of The Redirect Podcast, we explore the evolution of search in the age of AI. From ChatGPT to AI Overviews in Google, we unpack how our search behaviors are shifting, what it means for trust and digital literacy, and why marketers need to rethink discoverability in a world moving from links to answers. Whether you're a digital pro or just AI-curious, this episode offers smart, grounded insights into the future of search.


[EP. 79] Search Beyond Google: How AI Is Changing the Way We Seek and Trust Information

Google may update its algorithm hundreds of times a year, but trust, experience, and credibility still sit at the core of search success. In this episode, we break down Google’s E-E-A-T framework and explain how brands — especially small businesses — can future-proof their content and earn visibility in an evolving search landscape.

[EP. 80] Building Trust in the AI Age - What Google Still Cares About and Why it Matters

AI is everywhere. From   promises of guaranteed rankings in ChatGPT to a flood of so-called “AI experts,” in your LinkedIn feed. The noise can be overwhelming.

This Episode of The Redirect Podcast helps marketers sift through the noise that comes with AI advancements to separate the hype from the reality. Special guest Nick LeRoy (SEO Jobs) joins us to discuss what marketers need to pay attention to, he red flags to watch out for, and how to use AI as a tool without falling for scams.

[EP. 82] The Redirect Podcast - Avoiding AI Optimization Scams and Separating Hype from Reality

AI is everywhere. From   promises of guaranteed rankings in ChatGPT to a flood of so-called “AI experts,” in your LinkedIn feed. The noise can be overwhelming. In this episode of The Redirect Podcast, we're joined by Nick LeRoy from SEO Jobs to discuss what marketers should be paying attention to, the red flags to watch for, and how to use AI as a tool without falling for scams.


[EP. 82] Separating AI Hype from Reality and Avoiding AI Optimization Scams

In this episode of the Digital Public Relations Podcast hosts Busola, Alex, and Sandy explore how Taylor Swift’s Life of a Showgirl era fuses personal storytelling with digital PR, from her Travis Kelce engagement reveal to smart podcast and social media tactics.

0:00 – 0:35: Intro
0:36 – 2:20: Engagement Announcement Strategy
2:21 – 5:00: Fan Involvement and Easter Eggs
5:01 – 7:40: Cross-Fanbase and Media Power
7:41 – 10:15: Authentic Storytelling and Two-Way Communication
10:16 – 12:30: Social Media’s Role in the Campaign
12:31 – 14:15: Classroom Connection & Takeaways
14:16 – 15:00: Closing & Outro

Resources:
Breakenridge, D. (2012). Social Media and Public Relations: Eight New Practices for the PR Professional. Pearson Education.
Smith, R. D. (2023). Strategic Planning for Public Relations (6th ed.). Routledge.
Marwick, A., & Boyd, D. (2011). To See and Be Seen: Celebrity Practice on Twitter. Convergence: The International Journal of Research into New Media Technologies, 17(2), 139–158.
https://www.billboard.com/music/music-news/taylor-swift-travis-kelce-engagement-post-instagram-record-1236052814/
https://www.businessinsider.com/taylor-swift-travis-kelce-engagement-pr-album-brand-promo-2025-8
https://www.billboard.com/music/pop/swifties-eras-tour-taylor-swift-1235846630/



Taylor Swift PR Podcast

A podcast of search industry discussion and analysis from the BlackTruck Media + Marketing team. Topics include search engine optimization (SEO), search engine marketing (SEM), pay-per-click advertising (PPC), content strategy, local SEO, social media, and other areas of digital marketing. Subscribe on SoundCloud, iTunes, or Stitcher.

Listen to our podcasts shorts - BTW with BlackTruck Media
Listen to our full-length episodes - The Redirect Podcast

In diesem Podcast bekommst du jede Woche fundiertes Know-how für digitales Wachstum. Was bringt wirklich Ergebnisse für euer Unternehmen und eure Marke? Welche Strategien führen ins Leere und verbrennen Ressourcen? Wie sorgst du für bedeutungsvolle Veränderungen durch SEO, Content-Marketing, digitale PR, Paid Media und dem gezielten Einsatz von KI?

Wir zeigen, was in der Praxis funktioniert – mit klaren Analysen, echten Beispielen und Taktiken aus anspruchsvollen Projekten.

Über Evergreen Media®

Evergreen Media ist ein internationales Beratungsunternehmen für digitales Wachstum. Wir arbeiten mit mittelständischen Unternehmen, etablierten Marken und internationalen Konzernen – darunter Organisationen auf Fortune-50-Niveau – an der gezielten Weiterentwicklung ihrer digitalen Präsenz in einer KI-Welt.

Unser Schwerpunkt liegt auf Suchmaschinenoptimierung (SEO), Generative Engine Optimization (GEO), Content-Marketing, digitaler PR und Paid Media. Wir helfen Unternehmen, Marktpotenziale systematisch zu erschließen, ihre digitale Sichtbarkeit strategisch zu steuern und digitale Wachstumsinitiativen unter realen Bedingungen wirksam umzusetzen.

The Digital PR Podcast is brought to you by public relations students at Kent State University. Join us as we talk about news and trends in the digital space and how it connects to the field of PR and communications.

New tracks tagged #digitalpr