In this episode of the Digital Public Relations Podcast hosts Busola, Alex, and Sandy explore how Taylor Swift’s Life of a Showgirl era fuses personal storytelling with digital PR, from her Travis Kelce engagement reveal to smart podcast and social media tactics.

0:00 – 0:35: Intro
0:36 – 2:20: Engagement Announcement Strategy
2:21 – 5:00: Fan Involvement and Easter Eggs
5:01 – 7:40: Cross-Fanbase and Media Power
7:41 – 10:15: Authentic Storytelling and Two-Way Communication
10:16 – 12:30: Social Media’s Role in the Campaign
12:31 – 14:15: Classroom Connection & Takeaways
14:16 – 15:00: Closing & Outro

Resources:
Breakenridge, D. (2012). Social Media and Public Relations: Eight New Practices for the PR Professional. Pearson Education.
Smith, R. D. (2023). Strategic Planning for Public Relations (6th ed.). Routledge.
Marwick, A., & Boyd, D. (2011). To See and Be Seen: Celebrity Practice on Twitter. Convergence: The International Journal of Research into New Media Technologies, 17(2), 139–158.
https://www.billboard.com/music/music-news/taylor-swift-travis-kelce-engagement-post-instagram-record-1236052814/
https://www.businessinsider.com/taylor-swift-travis-kelce-engagement-pr-album-brand-promo-2025-8
https://www.billboard.com/music/pop/swifties-eras-tour-taylor-swift-1235846630/



Taylor Swift PR Podcast

Alexander Rawlings

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