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This is a recording of a Niche webinar discussing the results of the Instant Insights Survey: Effectiveness of Recruiting Travel and Campus Visits in 2023. We covered the experiences that they want during a campus visit and how effective traditional fall travel is.

The full recording and resources are available at niche.bz/webinar.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

Enrollment Insights Podcast

How Recruiting Practices Affect High School and Transfer Student Interest

In this episode you'll hear from Teresa Valerio Parrot. Teresa is the Principal at TVP Communications, co-host with Erin Hennessy of the Trusted Voices podcast, and co-editor of Call to Action for Inside Higher Ed. Previously, Teresa served as senior vice president for Widmeyer Communications and vice president for SimpsonScarborough. She has almost 10 years of service at the University of Colorado, including an officer-level appointment as Assistant Secretary of the University. Teresa earned a bachelor’s degree in communications and a master’s degree in public administration, both from the University of Colorado, and will earn a doctoral degree from Southern Methodist University this month. She holds accreditation in public relations from PRSA. In this conversation, we look at providing clear communications, building relationships, and how to improve your writing.

0:00 - Introduction
1:24 - Failure in believing that institutions can reflect our emotions (but keep yourself vulnerable to the institutions)
3:12 - Scheduling time for brainstorming, coming primed, and making time for reflection
5:27 - Allowing everyone to have their voice in brainstorming
10:05 - Teresa's "400 Word Rule" to improve marketing clarity and lead with the value, don't build to it
19:42 - Authenticity, plain language, and acting on feedback as clarity tools
22:56 - What authenticity means and the disconnects between authentic and aspirational
26:46 - Balancing factual and emotional communication? Lead with addressing emotions and focus on relationship-building.
29:34 - Addressing fears first rather than waiting
31:40 - Writing for a dialogue, not a monologue
33:42 - Popping the anxiety-filled balloons, we need more confetti, and everything deserves sprinkles
40:34 - Final thoughts

Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

Clarity in Enrollment Marketing and More Confetti with Teresa Valerio Parrot

This is a recording of a Niche webinar discussing the results of the 3rd annual Niche Spring Survey of Juniors. We discuss how students want to research colleges, the importance of diversity to prospective students, how students evaluate fit, the junior perspective of direct admissions, thoughts on enrollment marketing, and answer audience questions.

The full recording and resources are available at niche.bz/webinar.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

Discussing 5 Insights From the 2023 Niche Spring Survey of Juniors - Enrollment Insights AudioCast

This is a recording of a Niche webinar discussing the results of the 3rd annual Niche Grad Searcher Survey. We discussed some of the overall trends in graduate recruitment as well as three tactical insights and answered audience questions.

The full recording and resources are available at niche.bz/webinar.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

2023 Insights and Trends for Graduate Student Recruitment - Enrollment Insights AudioCast

In this second quarterly reflection Angela and Will talk through some of the things they’ve learned over the past 3 months and how they connect to opportunities and issues affecting PK-12 and higher ed. This time they tackle AI, content that answers audience questions, the growing trend of stealth applicants in PK-12, and the headwinds against maintaining and growing diversity among many other topics.

1:07 – Creating content that sells and answering your audiences’ questions and concerns as a strategy
2:48 – Don’t be afraid to tell people why you aren’t a good fit
5:51 – Tactics to make video more effective
12:48 – Strategy-first marketing and making sure data has context
14:35 – Window shoppers, self-service search, and stealth applicants… oh my!
20:26 – The trend of parents suing over diversity initiatives and being honest about where you are and how you’re getting where you want to be
25:17 – The power of listening to improve experiences
32:51 – The headwinds to maintaining access and equity
34:54 – Asking the hard question: “Does diversity actually matter to your institution and, specifically, why?”
45:00 – A few quick hits from the latest higher ed surveys
50:50 – The roles and possibilities for AI and Chat GPT in enrollment marketing
55:53 – Academic excellence is not a value proposition, you need specificity
56:50 – Angela and Will discuss Teresa Valerio-Parrot’s 400 Word Rule and flipping the thesis in marketing writing
1:02:52 – Thoughts on customer experience
1:08:08 – Will gets excited about bidirectional mentorship

Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

Marketing and Enrollment Management Insights From Q2 2023

This is a recording of a Niche webinar discussing the results of a yearlong secret shopping project to benchmark and provide feedback about junior comm flows. In this webinar, we cover the results, dive deeper into emails, provide opportunities and ideas for improvement, and answer audience questions.

The full recording and resources are available at niche.bz/webinar.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

How We Talk to Juniors - Results From a Year of Secret Shopping - Enrollment Insights AudioCast

This session was recorded as part of The Higher Ed Insights Summit 2023. Join Mollie Yoder for a practical look at how media buying and brand awareness can interact and influence student acquisition by exploring a case study of brand awareness actions undertaken by Trevecca Nazarene University in the middle TN market in the wake of COVID.

Recordings of all the sessions are at www.niche.com/about/partners/higher-ed-insights-summit/.

Living at the Intersection of Awareness & Acquisition - From The Higher Ed Insights Summit 2023

This session was recorded as part of The Higher Ed Insights Summit 2023. In this session, we explore effective marketing strategies to attract adult learners and career changers. We will delve into the unique characteristics and motivations of non-traditional students, uncovering the challenges they face and the factors that influence their decision-making. Through targeted messaging, digital marketing techniques, strategic partnerships with our community, and personalized support services, we will discover how colleges can successfully engage and enroll this vital student population. Join us to learn actionable insights and best practices to transform your marketing efforts and empower the educational journeys of adult learners and career changers.

Marketing to Adult Learners and Career Changers From The Higher Ed Insights Summit 2023

It's the third quarterly reflection for Angela and Will already! This time they dove into barriers and issues in enrollment, generational marketing, and finally get to talk more about AI.

1:25 - Unintentional barriers that schools can create for schools and how they may be unintentionally signaling elitism
6:27 - Distancing communications practices and how to move towards more personal communications
7:55 - The shifting perspective on tuition cost in independent schools
12:34 - Barriers to students applying to college
17:11 - Tuition resets are back! (And so are the rising tuition rates)
24:38 - Generational recruiting and marketing
31:54 - The clogged funnel in undergraduate admissions
36:17 - Influencers in the college search and the increasing influence of reviews
39:59 - Maybe email is harder than we think?
42:17 - AI in enrollment and marketing

New Insights and a Discussion of AI From Q3 2023

This is a recording of a Niche webinar discussing the results of the annual K-12 Parent Survey. Angela dove into some of they key themes and answered audience questions.

A Journey Through the Funnel: Unpacking the 2023 Niche K-12 Parent Survey

This is a recording of a Niche webinar featuring Sara Jane Musk from Bellarmine University to share insights into using student CRM data to provide more relevant outreach and help guide students to the next best step.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

Supercharge Your Personalization Using Student Data to Suggest Relevant Next Steps

In this episode, you’ll hear from Ashley Budd (Cornell University) and Dayana Kibilds (Ologie). Ashley and Day are a powerhouse of knowledge and enthusiasm about email marketing and optimization. They'll take you through some of what they learned and how you can make use of it.

1:54 - Learning from failures (despite trying to suppress the memories)
6:23 - What are Ashley and Day passionate about outside of work?
8:17 - The siren song of email
10:30 - Measuring, benchmarking, and optimizing emails
14:58 - Getting stakeholder buy-in for email optimization and strategy (and managing all those cooks in the kitchen)
16:38 - Bringing stakeholders together for ideation and collaboration and supporting your work with data
19:52 - The low-hanging fruit for offices to pick right now and the introduction of the "smile metric"
24:11 - Clickbait for good, spreading positivity in the inbox
25:33 - Don't forget the subject line and sender!
30:11 - Ashley's Hot Take: You should be sending *more* emails
33:23 - The incremental changes you should make to improve your emails and add personality and flexibility to your voice
37:24 - Let's talk about the upcoming book!

Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

How to Improve Your Email Marketing with Ashley Budd and Dayana Kibilds - #79

This is a recording of a Niche webinar featuring Lauren Griswold (Boise State University) and Kelsey Stockton (Campus Sonar). They discuss the relationship between a university's athletics brand and institutional brand, exploring strategies to leverage the popularity of sports programs to enhance the overall university brand. They provide insights into integrating athletic success with academic excellence, utilizing data-driven approaches, and amplifying the impact of both athletics and academics in university marketing and community engagement efforts.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

Leaning Into, Rather Than On, Your Athletics Brand in Higher Ed Marketing

Explore the "Performance Marketing Trap" with Jarrett as he discusses the pitfalls colleges experience when they over-rely on so-called performance marketing channels to advertise. Learn why brand marketing is crucial for long-term success and get actionable steps you can take to create a more balanced strategy.&nbsp;

The Performance Marketing Trap

This is a recording of a Niche webinar from 4/30/24.

Student search is changing. Cold prospecting by buying large lists of test names has not worked in years and now those lists are shrinking. Students want to be recruited differently. We look at the trends in student search and focus the discussion on how to evolve your strategy.

Evolving Your Student Search When Students Have the Upper Hand

You need to keep up with the changing needs, desires, and concerns of students in order to thrive in enrollment. 

The insights from the fourth annual Niche Spring Junior Survey are your key to unlocking the strategies to do so. Join Niche Senior Enrollment Insights Leader Will Patch to unpack data from 5,600 juniors, what it means, and how you can apply it to your strategy for the upcoming cycle. 

We eplored key findings on: 

✅How affordability and stress are impacting juniors’ college search
✅Why students want more relevance, less spam, and more control over their college search
✅The impact of the FAFSA fiasco and politics in the college search
✅Why juniors are casting a wider net in their search, with a focus on campus life and experiences

Insights You Should Know to Recruit the Class of 2025 - AudioCast

Engaged with the brightest minds in marketing and higher education to uncover practical insights you can use to level up your institution's marketing and enrollment efforts.

The Enrollment Insights podcast is a 20-40 minute conversation released twice monthly. Most enrollment management and marketing podcasts interview leaders and we hear about what they’ve done. I’m more interested with novel solutions to problems, or ways to make processes better for students. I’m curious about the questions that spark internal reflection and end up changing entire processes. Conversations will include those in and out of enrollment management and marketing as well as with those outside of education entirely. 

To summarize: I want to talk about the tangents: ideas that  seem outside of current feasibility and spark new ways of looking at data and strategy development.

All episodes and resources are available at niche.bz/podcast

New tracks tagged #enrollment marketing