Name: The Performance Marketing Trap by Higher Ed Marketing Lab
Duration: 18 min 8 s
Description: Explore the "Performance Marketing Trap" with Jarrett as he discusses the pitfalls colleges experience when they over-rely on so-called performance marketing channels to advertise. Learn why brand marketing is crucial for long-term success and get actionable steps you can take to create a more balanced strategy.

Explore the "Performance Marketing Trap" with Jarrett as he discusses the pitfalls colleges experience when they over-rely on so-called performance marketing channels to advertise. Learn why brand marketing is crucial for long-term success and get actionable steps you can take to create a more balanced strategy.&nbsp;

The Performance Marketing Trap

Engaged with the brightest minds in marketing and higher education to uncover practical insights you can use to level up your institution's marketing and enrollment efforts.

The Performance Marketing Trap

Higher Ed Marketing Lab

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