Writer is an enterprise-grade generative AI platform built for the needs of companies and teams. Unlike other AI products, Writer’s training happens securely on a company’s own provided data — their best-performing blog posts, landing pages, ppc ads, email, and LinkedIn and Twitter social — and their style and brand guidelines. The result is content that’s consistent and on-brand, whether the initial text came from humans or from AI.

Jonathon Colman is the Sr. Design Manager and  Content Design practice co-lead at HubSpot, where he leads, develops, and grows a global team of content designers building Sales Hub, Service Hub, and Commerce products.

Read the customer story here:
https://writer.com/blog/hubspot-customer-story/?utm_source=soundcloud&utm_medium=referral&utm_campaign=customer-story

Customer Story: Jonathon Colman of HubSpot

What are the important qualities that go into design leadership? What can design leaders do to help their teams collaborate and grow? In this episode, we sit down with Tim Merrill (Director of Product Design at HubSpot) to discuss the unexpected intricacies and challenges of leading a design team.

"When you're doing design critiques, which are ultra important to growth as a designer, you have to have that kind of trust and understanding that you're both coming from a place of wanting to make things better. Not from a place of ego or trying to show that you know what you're talking about and somebody else doesn't." — Tim at 10:30

Tim on Twitter: Twitter.com/timeril
Tim on LinkedIn: LnkedIn.com/in/timmerrill

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

Subscribe on iTunes

Design Leadership with Tim Merrill (Director of Product Design at HubSpot)

Welcome to Episode 61 of HubShots!

Full show notes available here:
http://hubshots.com/episode-61/

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems.

Recorded: Monday 28 November 2016 | Published: Thursday 01 December 2016

Shot 1: Inbound Thought of the Week
1: Highlights from Brian Halligan:
http://content.inbound.com/content/brian-halligan-and-dharmesh-shah-keynote

Is cold calling really dead? Or is it just called something else these days…?

2: A look at Gary Vee’s trip to #Inbound16
https://www.youtube.com/watch?v=gdGgBp4hoTk

Notice how he engages with people before the keynote – he’s very involved.

3: ecommerce interviews coming up
BTW stay tuned for our upcoming interviews with HubSpot marketers: all about ecommerce – look out for them over the Holiday period!

Shot 2: HubSpot Feature/Tip of the Week
Tip 1: Lead Flows
HubSpot Marketing Free:

http://www.hubspot.com/products/marketing/free

Lead Flows:

http://www.hubspot.com/product-updates/introducing-lead-flows-for-hubspot-marketing

Gotcha: if you have LeadIn installed as well as HubSpot then the Lead Flows won’t show. So disable LeadIn on your WordPress site if you already have HubSpot installed.

Good to test with sites. Simple to setup and target, and easy to add to smart lists.

In smart lists, include Form Submits from forms that have Lead Flow names.

Contacts who fill out Lead Flows can be enrolled in Workflows, just like any other form submit.

Interesting that Lead Flows are under the Content menu, and not under Contacts – I thought they’d be more like Forms (which is under Contacts). HubSpot considers it a Call to Action, rather than just a Form.

Tip 2: Excluding your IP address in HubSpot
Go to Report Settings and scroll to the bottom

Shot 3: Challenge of the Week
Don’t be rude to telemarketers – they are people just like you and me

Tip: Live as though every interaction will be broadcast for the world to see.

Shot 4: Stat of the Week
virtual reality marketing technology ads 01 01

Source: Google Data, Global, May 2016.

Shot 5: Opinion(s) of the Week
Black Friday Buyer’s Remorse

http://www.craigbailey.net/black-friday-buyers-remorse/

Good comparison of how complementary working with an agency can be with your internal marketing team. Oh, and hi Zoe!

https://www.brandchemistry.com.au/blog/why-just-hiring-in-house-marketing-is-not-enough

Rented Land can be used to your advantage:

https://medium.com/@karolian/we-put-our-website-on-facebook-for-free-and-it-drove-a-ton-of-traffic-561b43611cbe#.ujvoy6v3c

Storytelling like Tesla:

https://readthink.com/tell-your-company-story-like-tesla-b10c815b9124#.6e9k2rk39

Shot 6: Pro Tip of the Week
Optimising Website Forms

Here is the HubSpot Project > https://app.hubspot.com/projects/l/templates/64108

You can also collect data through hidden form fields > http://knowledge.hubspot.com/forms-user-guide/how-to-pass-hidden-contact-property-values-with-forms

Shot 7: Resource of the Week
Land page examples:

https://klientboost.com/cro/landing-page-trends/

Not really trends, but more a list of examples to get inspiration from.

We are starting to build long landing pages to test response.

Here’s an example of a long landing page from HubSpot:

http://offers.hubspot.com/competitor-analysis-guide

Shot 8: Updated Mobile App of the Week
None to report!

Shot 9: Mobile App of the Week
Stocard – Loyalty Cards Wallet

Store ALL your loyalty cards in one app. Get rid of all the plastic cards in your wallet!

iPhone: https://itunes.apple.com/au/app/stocard-loyalty-cards-wallet/id444578884?mt=8

Android: https://play.google.com/store/apps/details?id=de.stocard.stocard&hl=en

Shot 10: Podcast of the Week
At the risk of being too insular…

Moby gives an excellent roundup of SEO trends and tools in the latest episode of InboundBuzz.

http://www.redpandas.com.au/ep42/

061: Cold Calling, Lead Flows, VR Trends, Long Landing Pages

Welcome to Episode 103 of HubShots!
Note: this is another episode we recorded back before Inbound.

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

Recorded: Tuesday 12 September 2017 | Published: Friday 08 December 2017

Full show notes available at:
https://hubshots.com/episode-103/

103: Ecommerce benchmarks, HubSpot Content Topics Cluster Tool

Most salespeople have never heard of Lead Intelligence despite how powerful it is. Learn how it works and how to use it on today's Podcast.
Visit www.seedlingcreative.com for more information

Boost Sales Using Lead Intelligence

What are the key pieces of a great portfolio? What are the best tools for building and launching one? And what are the pitfalls to avoid? In this episode, Martijn van den Broeck (Designer at Google) joins me to talk about the art and science of design portfolios. For years, Martijn has closely studied portfolios, developing expertise in everything from the ideal number of case studies to the right way to handle an NDA and beyond. He shares a comprehensive approach to building, launching, and leveraging a portfolio.

"I'm surprised by how few people actually have read their NDA and tried to understand it. One thing I did was write an article about what I learned while interning at IDEO. So I couldn't go into the specifics of projects, but I could still say, 'Hey, I went to IDEO and I learned all these amazing things' that weren't NDA protected." — Martijn at 22:56

Martijn's portfolio guide: https://medium.com/portfolio-principles

Martijn on Twitter: https://twitter.com/MartijnvdBroeck
Martijn's portfolio: https://martijnvandenbroeck.com/

Austin on Twitter: https://twitter.com/ustinknight
More about me and the show: https://austinknight.com/

Design Portfolios with Martijn van den Broeck (Designer at Google)

This time we invited Alex Birkett, Senior Growth Marketing Manager, User Acquisition to talk about content marketing strategy do's and don'ts.

Alex Birkett at Growth Marketing Stage 2019: https://www.youtube.com/watch?v=YS8u0uih0SU

What we covered in this Product&Growth Show episode:

1. How growth organization in HubSpot is structured?
2. How often do they restructure marketing organization in HubSpot?
3. How to design a descent content strategy?
4. How to structure your content portfolio?
5. How to balance search demand and link building opportunity?
6. How to choose a form for your content marketing piece?
7. Barbell content strategy.
8. Tech stack for content marketing. 
9. How to test your content before publishing?
10. How to make sure you built the best content possible?
11. Sources of inspiration for a content marketer.

36 - content marketing strategy 101 with Alex Birkett, HubSpot

Recorded live in August 2020, MassChallenge presents an in-depth conversation on the latest trends in sales and marketing from industry leaders and innovation experts, Brian Halligan, co-founder and Chief Executive Officer of HubSpot, Carolyn Tisch Blodgett, former Head of Marketing at Peloton, and award-winning, best-selling author, Chris Denson of Innovation Crush as moderator. We discuss everything from pivoting your business, to hurdles behind growth, to diversity and inclusion initiatives, and reinventing how we engage with consumers. Give it a listen, and enjoy! Also, don't miss the MassChallenge Awards on October 22! The event will showcase the progress the startups have made during their program, feature industry-leading speakers on thriving during uncertainty, and award up to $2M in equity-free cash prizes to the top startups from the programs. More at: https://masschallenge.org/2020-awards

#244:  MassChallenge:  How Peloton & HubSpot Drive Growth

Welcome to HubShots Episode 229: How To Improve Your Sales Results using HubSpot Sales Professional

This edition we dive into:

•	Deal stage, task, and lead rotation automation
•	Sales analytics
•	Record customization
•	Required fields
•	Custom reporting
•	Sequences
•	1:1 video creation
•	Smart send times
•	eSignature

Full show notes available at: www.hubshots.com/episodes/episode-229

You can listen to this episode of the show here.

Did a colleague forward this episode to you? Sign up here to get yours every Friday.

Please forward this on to your work colleagues.

Recorded: Monday 30 November 2020 | Published: Friday 04 December 2020

229: How To Improve Your Sales Results using HubSpot Sales Professional

Jaime Riffo comparte sus reflexiones sobre Liderazgo a partir de su experiencia coordinando equipos de marketing y comunicación corporativa en IPLACEX desde hace 7 años. Además, comparte sus perspectivas sobre los desafíos que la pandemia del COVID-19 ha generado y que toca a los lideres encarar.

Lidera a tu equipo valorando las diferencias y los desacuerdos

Every week, Innovation Crush smashes convention to bits by profiling some of the world's most daring projects and the people behind them.  From marketing ideas to technology innovations, disruptive business models, personal development, and everything between, IC is a one stop shop for all the "who-to-know" and "what-to-know" you'll ever need to know.   Hosted by long-time idea maker, Chris Denson, the show serves up a giant helping of some of the best minds around the world, all with a heaping side of occasional bad jokes.  Listen.  Enjoy.  Repeat.   #innovationcrush

created by Chris Denson and Robert Dones Jr.       

Stories, debates and advice. Austin Knight, a designer at Google (formerly HubSpot), sits down with friends from around the world to discuss User Experience and Growth tactics.

This show is entirely non-profit and independent, to ensure that the content is always of the highest quality. It does not have ads, is not associated with any business or organization, and does not accept donations. It is privately funded by the host.

To learn more, visit us at www.austinknight.com/podcast

HubShots: the Unofficial Down Under HubSpot Podcast

HubSpot in the real world.
Real world portals. No demo stuff.

What’s working for HubSpot customers. 

Hosted by Ian Jacob and Craig Bailey, HubShots is the weekly podcast for marketing managers and sales professionals who are using HubSpot or considering using HubSpot.

https://www.hubshots.com

WHAT I DO: 
My team and I create and implement Inbound Marketing strategies that drive qualified leads to your Sales Team. 

CLIENTS:
The Honey Pot • Boston Beer Company • Now & Laters • Black Forest Organic Gummies • Mopar • Ferrara Candy Brands • Mortgage Masters • General Safety Services • St. Theresa of Avila School & Parish • Massachusetts Bay Technologies • Mr. Sid • New England Real Estate Journal • Sunshine Maids • Venezia Restaurant • Fenway Health • Fitness Together • and more...

WHAT MAKES SEEDLING DIFFERENT:
We have deep expertise in Digital Marketing Strategy, unlike many agencies whose focus is general and shallow.

BIO:
Jason is an expert in marketing and business development and is the managing director of Seedling Creative. He started his first company in 1999 that he rapidly expanded in spite of the economic downturns of 2001, 2004 & 2008. Word got out about Jason's success and local companies requested his marketing services, propelling him to start a digital marketing company. Because the field was so new at the time, Jason paved his own way and learned every aspect of the business including coding, graphic design, videography, and animation. This solid foundation helped him to become a first-rate digital marketing specialist for industries ranging from retailers and healthcare to consumer brands and education. Besides being an innovative problem solver, Jason's passion for learning gives his clients the advantage of staying abreast of the rapidly changing technical field. His clients include Now & Later Candy, Fenway Health, New England Real Estate Journal, Mortgage Masters, MOPAR Masters Guild, and Massachusetts Bay Technologies.

READY TO TALK ?
Connect with me directly here on LinkedIn, email me at Jason@SeedlingCreative.com, or reach me by phone 781-929-7946.

In this podcast Pavlo Pedenko and Yaroslav Stepanenko talk to people in tech.

Writer is an enterprise-grade generative AI platform built for the needs of companies and teams. Unlike other AI products, Writer’s training happens securely on a company’s own provided data — their best-performing blog posts, landing pages, ppc ads, email, and LinkedIn and Twitter social — and their style and brand guidelines. The result is content that’s consistent and on-brand, whether the initial text came from humans or from AI.

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