Originally uploaded July 16th, reedited Aug. 16th.
For Media Business Episode 76:

Tony Conley welcomes Anne Craft, Certified StoryBrand Guide | Marketing Coach to StartUps and SMBs | Marketing & Messaging Strategy | Inbound Marketing| Buyer Persona Research | Sales Enablement | StartED Mentor

Anne is known as an adaptable, resilient leader who builds high-performing empowered marketing teams driven to achieve an organization’s short-term revenue goals and long-term growth objectives. She firmly believe in "work your passion and live your dream." My Strengthsfinders Top 5 strengths include Strategic, Learner, Communication, Responsibility, and Activator. I hold an MA and BA, both with honors, from Michigan State University and am certified in: Buyer Persona Process, HubSpot Sales Enablement, Adaptive Leadership, Google Analytics (In Progress). Additionally, she's a certified OKR Coach.

Tony had several questions for Anne in this conversation:

Tell us about your background?

Tell us about Anne Craft Consulting?

I'd like to talk about the basics of marketing and messaging strategies for business start-ups and small businesses:

-Where are the most mistakes made?

-How are errors in these areas corrected?

-What are the basics that should be considered?

-What is inbound marketing?

-What is buyer persona?

-What is sales enablement?

-How do we in the media improve on talking about these topics?

-How should businesses handle politics and political issues?

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Thank you to Benjamin Robinson and Motor City Skyline's music

Media Business | Anne Craft - How Media Deals with Branding and Marketing

As Roop would say, "It's the most wonderful time of the year" (and no, he's not talking about Christmas)! It's time for HubSpot's annual marketing conference, INBOUND. This year marks Roop's third time attending, but he’s not going alone. Sam and Senior Client Engagement Manager, Joy Hulver, will be joining him in Boston for a jam-packed agenda covering B2B marketing trends, harnessing AI in the workplace, content strategies, email marketing, and more.

With an impressive line-up of speakers, including podcast favorite Jay Schwedelson and none other than Deadpool himself, Ryan Reynolds, this year's INBOUND promises to be one of HubSpot's biggest yet.

Tune in as Roop and Sam share a quick preview of the sessions they're excited about, along with their best attempts at some questionable Boston accents. And be sure to check back in two weeks for a full recap of INBOUND 2024!

INBOUND24 preview: HubSpot’s annual marketing shindig

Met de toenemende digitalisering van marketing, sales en klantenservice is het gebruik van AI  niet meer weg te denken. Bedrijven zoeken naar manieren om efficiënter te werken, slimmer met data om te gaan en hun klanten beter te bedienen. HubSpot speelt hierop in met hun nieuwe AI oplossing: HubSpot Breeze.

Lees hier het artikel: https://www.invalshoek.nl/blog/hubspot-breeze/

HubSpot Breeze: AI innovatie voor marketing en sales

This review of HubSpot's "Fall Spotlight" newsletter highlights the company's latest AI-powered features, collectively known as Breeze. These tools aim to revolutionise how businesses manage their marketing, sales, and customer service by providing AI-driven insights and automation. The spotlight is on Breeze Intelligence, which uses a vast dataset of company and buyer profiles to enrich CRM data and improve lead generation, and Breeze Copilot & Agents, which offer AI-powered assistance across various business functions, from social media management to customer support. Finally, the newsletter showcases new features and integrations within HubSpot's existing Marketing Hub and Content Hub, aiming to enhance content creation, lead generation, and customer engagement.

HubSpot 2024 Spotlight

Dans cet épisode du podcast les aventuriers de HubSpot, Gabriel Dabi-Schwebel, CEO de 1min30, accueille Rémi Poulet, CTO de 1min30, pour un débrief exclusif de l'évènement "Inbound 2024" qui s'est déroulé du 3 au 5 septembre dernier à Boston, Etats Unis. Rémi partage son analyse des innovations marquantes présentées par HubSpot, avec un focus particulier sur les avancées en matière d'intelligence artificielle (IA). Entre IA conversationnelle, deep learning et intégration CRM, découvrez comment ces technologies redéfinissent les stratégies marketing et commerciales. Un échange captivant pour comprendre l’avenir du CRM et les enjeux stratégiques à venir.

Les aventuriers de HubSpot

Ep35 : Retour sur le Salon Inbound 2024 de HubSpot à Boston

Explore the best strategies for inbound vs. outbound sales in B2B and learn how to optimize your approach for success!

Learn More:- https://blog.linkedojet.com/inbound-vs-outbound-sales-which-strategy-works-best-for-b2b

Great Strategy For Inbound Vs. Outbound Sales Best For B2B

Sam and Roop continue their recap of sessions from HubSpot’s INBOUND24, this week jumping into everyone’s favorite short-form video platform—TikTok. And if you’re watching, this is the official debut of our new third camera focused on Junior Producer, Claudia Kelly! Now you can see a Gen Zer react in realtime to a millennial and Gen Xer.

In this episode the gang is channels notes from INBOUND speaker extraordinaire Dawn Dodson on how TikTok can be your brand’s secret weapon for meeting your next customer. Spoiler alert: it’s not about recycling your old content! TikTok craves originality, so it’s time to shine a spotlight on your company heroes—whether you’re in B2B or B2C—and create fun, engaging content that’s made just for the platform. With an average user age of 30 and sky-high engagement, even “boring” industries like finance can have a blast here. The best part? Comments aren’t just comments—they’re your new content ideas! Tune in to learn how to turn that TikTok buzz into real business, all while keeping it fresh and fun.

So join us for some TikTok talk and good tips on how to grow your business with the next generation of buyer. Until next week …

— Brenda, Brandon, Claudia, Sam and Roop

Meet your next customer on TikTok

Here's another mix from my archives! This one is a live set from the Dj Bailey gig back on July 1 2000. My set was the lead in to Dj Bailey. This was presented by Inbound alongside Maximum Creation (IMC) and the event was called HEADZ. The venue was the back room at St Pauls in Adelaide (La Lupa Bar) and was a sick night!

This is actually one of my fav sets I've ever played. It's not perfect and has a bit of wild rough scratching as you did back in the day, but for me It will always be one I'll never forget! Check the track list below.

I hope you enjoy the wind back!

Fiction w MC Xpress and Gswift - July 1 2000 (DJ Bailey - Headz 2000)

Tracklist :

Special Forces "The Bleeps Tune"
Cause For Concern "Angel Dust"
Kosheen "Hide You" 
Ray Keith "Terrorist 2000"
Shy Fx vs Silver Bullet "Bambaata" Bootleg
Source Direct & Instra Mental  "Yo Bitch"
Rufuge Kru "Stormtroopa V.I.P"
Ryme Tyme and Trace "Move VIP"
State Of Play "Poor Man's Deal"
Hive "Ultrasonic Sound" Dillinja Remix
Raserblade "The Scorpion"
Trace and Optical "Kridian"
Moving Fusion "Reflection"
Ed Rush & Optical "Syringe"
Ryme Tyme & Trace "Frogger"

Fiction feat MC Xpress & G-Swift @ DJ Bailey (Headz 2000)

Google Ads e Inbound Marketing

.2 Google Ads e Inbound Marketing

In this week's Little Talks, we round out our recaps from INBOUND24 by diving into friend of the show, Jay Schwedelson's sessions at HubSpot's annual marketing conference. The man knows email (and we've covered plenty of that knowledge on past episodes), so this time we focus in on a couple of new email-related items and some other interesting tidbits from his main stage presentation.

Jay’s top insight? Embrace lo-fi content! Over the past year, engagement on lo-fi videos has skyrocketed by 48%—and those unpolished, authentic moments on LinkedIn and Instagram are pulling in over 64% more interactions. As he says, “Nobody has a clue!”—test everything and don’t be afraid to fail.

Jay also dropped a heads-up about Apple’s iOS 18 updates shaking up email marketing, especially with its new tabbed inboxes that could shift brand emails to “Promotions” limbo. His advice? Make newsletters feel personal—they see nearly 50% higher open rates than generic brand emails. And in true Jay fashion, he wrapped it all up with some advice on starting a podcast (they’re a hidden gem) and tackling tough tasks with his “Eat the Frog” mentality. Catch the full episode for more of Jay's tips!

-Brandon, Brenda, Claudia, Sam & Roop

Emails! Emails! Emails! And other musings ...

Aunque normalmente percibimos la publicidad online como algo, ya que nos muestra aquello que no queremos ver en un momento en el que no consideramos hacer cierta compra; lo cierto es que una estrategia de publicidad online bien planificada puede complementarse perfectamente con el Inbound Marketing.

3.2 Google Ads e Inbound Marketing

Ok crew, here is my live recording from the recent Club Deep event held at Atlantis Bar in Adelaide. This was a sweet gig in the beer garden and featured some big guests including MC Tali, Aroha, Dauntless and Enlil. I was stoked with how this set came out, I even got to drop a bunch of unreleased stuff and it also features a stella job by MC Ess Bee - who held it down big time. Shout out to the Club Skate crew for making this one happen. Make sure you crank this one in the car! I hope you enjoy the set.

Tracklist :

Minor Forms - Rushing Blind feat Alan Keary
Duoscience - Judah
Total Science, Minor Farms & Kablui - Big Talk
Spirit - Buzzed
S.P.Y - Junglist
Adam F - Metropolis (Bailey VIP)
B.Krazy and R.Secret - The Babylon
Noisia - Crank
Ellementhz - Summer Killah
Mistific & Dunk - Circuit
MIST - Outaspace
DTB - Big Man Ting
Rene Lavice - More Wore
Shy FX, Stamina and Lilly Allen - Roll The Dice (The Sauce Remix)
Minor Forms - Original
The Sauce - Mr Robot
Fiction - Fat Cat
Friction - Overtime (Spectrasoul Remix)
Ellementhz - Velotrol
Kryptic Minds and Leon Switch ??

Fiction and MC Ess Bee @ Club Deep - Mar 21 2025

LinkedoJet is a leading LinkedIn lead generation and automation platform. Our expert marketing consultants specialise in helping businesses generate high-quality leads using the power of LinkedIn. With our innovative automation platform, we streamline your lead generation process, making it more efficient and effective.
Visit Us:- https://www.linkedojet.com/

Drum and Bass dj , producer, promoter and record store owner from Adelaide, Australia. www.inboundsquadron.com . For bookings please email simon_inbound@hotmail.com

The Home of Business in Michigan. Get on-demand access to audio programs, articles and resources presented by savvy business leaders and industry experts.

Whitehat is an Inbound Marketing Agency and an AI consultancy based in London. We work with B2B companies in the finance, technology (hardware and software), manufacturing, charity, and educational sectors. These companies tend to be located within the UK or continental Europe and have an average turnover of between £5M and £ 100 M. Their sales cycle is often 6 months or more. They typically have an active direct sales team of at least 5 people but little or no internal marketing capability.

Invalshoek is een baanbrekend online marketing bureau in Amsterdam. We helpen B2B bedrijven bij het oplossen van complexe problemen en het verslaan van de concurrentie. Dit doen wij door online marketing, online adverteren en CRM campagnes te ontwikkelen en uit te voeren die zorgen voor meer leads van hoge kwaliteit – leads die sneller klant worden.

Bezoek onze website: https://www.invalshoek.nl

New tracks tagged #inbound