Sam finally got some sleep (not on an UGG pillow) and Roop has to calm him down so his energy doesn’t rupture through the mic! We kick off this week’s Little Talks with a Littlefield Agency staple: The New York Times Spelling Bee—one of our favorite daily agency activities to take a brain break from the ins and outs of all things digital marketing. Also: Meta uses AI to tackle harmful content, social platforms may be more important than your website for Gen Z.

Word Games, Facebook AI, Gen Z, and Football Playoffs

In this week's Little Talks, we round out our recaps from INBOUND24 by diving into friend of the show, Jay Schwedelson's sessions at HubSpot's annual marketing conference. The man knows email (and we've covered plenty of that knowledge on past episodes), so this time we focus in on a couple of new email-related items and some other interesting tidbits from his main stage presentation.

Jay’s top insight? Embrace lo-fi content! Over the past year, engagement on lo-fi videos has skyrocketed by 48%—and those unpolished, authentic moments on LinkedIn and Instagram are pulling in over 64% more interactions. As he says, “Nobody has a clue!”—test everything and don’t be afraid to fail.

Jay also dropped a heads-up about Apple’s iOS 18 updates shaking up email marketing, especially with its new tabbed inboxes that could shift brand emails to “Promotions” limbo. His advice? Make newsletters feel personal—they see nearly 50% higher open rates than generic brand emails. And in true Jay fashion, he wrapped it all up with some advice on starting a podcast (they’re a hidden gem) and tackling tough tasks with his “Eat the Frog” mentality. Catch the full episode for more of Jay's tips!

-Brandon, Brenda, Claudia, Sam & Roop

Emails! Emails! Emails! And other musings ...

On this episode, Roop and Chelsea get emotional with Littlefield Agency's head Account Planner, Lauren Corbut.

Emails! Emails! Emails! And other musings ...

Littlefield Agency

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