Inläst artikel: Marketing automation är programvaran som hjälper dig att förstå din målgrupp, utveckla effektivare strategier och skapa relevanta marknadskampanjer som leads och kunder verkligen vill ha. Systemet hjälper dig att automatisera rutinmässiga uppgifter, spåra kundbeteenden och ta datadrivna beslut.

Här är fem sätt som du kan använda marketing automation-systemet för att automatisera marknadsföringsarbetet.

📄 Läs artikeln på https://crescando.se/inbound-marketing/fem-satt-att-anvanda-ditt-marketing-automation-system/

ℹ️ Mer om marketing automation på https://crescando.se/inbound-marketing/marketing-automation

🎧Prenumerera på B2B-podden

🕸️Nätverka och följ Crescando på LinkedIn https://www.linkedin.com/company/crescando/

Fem sätt att använda ditt marketing automation-system

Direct from Australia, Lachlan Brown, Director of Sales at Ortto, joins me for coffee to discuss Ortto, an end-to-end customer journey solution. 

One of the things I don't like about the industry is that we have solutions for marketing automation, mostly for B2B, and we have B2C solutions for customer journeys. We also have a mix of D2C, B2B, and D2C for managing eCommerce journeys. However, there are omnichannel solutions in the market that can make end-to-end journeys all in one solution. Ortto is one of them. 

Lachlan also demos the product based on some of my questions.

Advisory: https://www.cx2advisory.com/
Consultoría e Implementaciones: https://www.solvisconsulting.es/
Podcasts: https://podcast.cx2advisory.com/
Blog: https://www.cx2advisory.com/blog

Twitter: https://twitter.com/jesus_hoyos
LinkedIn: https://www.linkedin.com/in/jesushoyos/

#solvis 
#podcastdecrm
#conversacionesdecrm
#capsulasdecustomerengagement

Nota: Dependiendo de las condiciones (lugar, hora, conexión de la Internet, dispositivos), la grabación del video puede tener algunas fallas de técnicas. Mil disculpas por adelantado.

Ortto: A Personalized - Focused Marketing Automation Platform

Marketing automation är samlingsnamnet för de system och applikationer som vi använder för att automatisera och effektivisera företagets marknadsförings- och säljarbete. I avsnittet pratar Crescandos VD Malin med Emma Gillmo, marketing automation-specialist och digital strateg på Crescando. 

Vad går det att göra med en MA-lösning för att jobba smidigare och smartare? Hur kan marknad och sälj samarbeta kring värdeskapande aktiviteter? Emma ger också sina bästa råd till dig som B2B-marknadsförare som vill komma igång med marketing automation på riktigt eller växa upp dina satsningar och utvärdera över tid. 

ℹ️ Mer om marketing automation på https://crescando.se/inbound-marketing/marketing-automation

🎧Prenumerera på B2B-podden

🕸️Nätverka och följ Crescando på LinkedIn https://www.linkedin.com/company/crescando/

👩🏻 Connecta med Emma Gillmo på LinkedIn https://www.linkedin.com/in/emmagillmo/

Så effektiviserar marketing automation din B2B-marknadsföring

In dieser Folge des Junge Ideen Podcast erfährst Du mehr über 🎙 **Marketing Automation: Funktionen & Highlights** 🚀
Dive deep in die Welt der Marketing Automation! Entdecke die wichtigsten Funktionen, die Dein Business voranbringen:

1️⃣ **E-Mail-Marketing-Automatisierung** 📧: Personalisierte E-Mails? Kein Problem!
2️⃣ **Lead-Management** 🎯: Erfasse, verfolge und bewerte Deine Leads.
3️⃣ **CRM-Integration** 💼: Halte alle Kundendaten synchron und aktuell.
4️⃣ **Social Media Management** 📲: Plane, poste und verfolge Interaktionen.
5️⃣ **Landing Page & Formulare** 🌐: Booste Deine Lead-Generierung.
6️⃣ **Analyse & Berichterstattung** 📊: Messe und optimiere Deine Kampagnen.
7️⃣ **Multichannel-Marketing** 🌍: Koordiniere über E-Mail, SMS, Web & mehr!
8️⃣ **KI & maschinelles Lernen** 🤖: Nutze modernste Technologien.
9️⃣ **Datenmanagement** 💽: Verwalte Kundendaten effizient.
🔟 **Benutzerfreundlichkeit** 👥: Für ein reibungsloses Team-Erlebnis.

#MarketingAutomation #Podcast #MarketingAutomationFunktionen #Implementierung #Digitalisierung 

Folge mir auf LinkedIn https://www.linkedin.com/in/sjunge/

Marketing Automation Funktionen

Marketing Automation: Marketing auf Autopilot: Funktionen, die Du kennen musst | Folge #8

En este podcast, nos sumergimos en el marketing automation y los customer journeys. Descubre cómo estas herramientas han evolucionado con el tiempo y qué nos depara el futuro en términos de innovación y estrategias de customer engagement. Si buscas estar a la vanguardia y aprovechar al máximo las oportunidades que estas herramientas ofrecen para mejorar el customer engagement y la omnicanalidad.

#capsulasdecustomerengagement #cx #crm #martech #customerjourneys #orchestration #journeyorchestration

Video: https://www.youtube.com/watch?v=uWOjcFPATWM

Marketing Automation vs Customer Journeys

« Un client, c’est un prospect à vie. »

Bienvenue dans Caffè Croissance, le podcast qui vous parle de #Business et de transformation de soi. Parce qu’en affaires, toutes les manières de ‘croître’ ne font pas ‘grandir’, écoutez les tribulations des 2 entrepreneurs Tony Germini & Marco Brienza. 

SOMMAIRE DE L'EMISSION
La clé du succès d’un vendeur, c’est sa relation avec les clients. Si hier comme aujourd’hui l’instinct du commercial le guide, les données peuvent judicieusement l’accompagner.

Hier sous forme de reportings, aujourd’hui à coup de CRM (Customer Relationship Management), de parcours clients (ou customer journeys) et de lead score, il devient possible d’identifier puis de prioriser les meilleures pistes à suivre. Ce n’est pas tout d’avoir l’outil, encore faut-il savoir l’utiliser pour “nourrir” les clients et partager l’information en interne.

DIGI-TALES
- Finance worker pays out $25 million after video call with deepfake ‘chief financial officer’
- Le canton de Neuchâtel n’est pas une terre des cryptomonnaies 

LA QUESTION DU JOUR: un CRM, est-ce vraiment utile à la relation client ?

Marco Brienza : OUI, à condition que les 4 règles d’or suivantes soient respectées:

1. Dès le départ, les fiches clients doivent être bien renseignées: complétude des données socioprofessionnelles et mise(s) à jour régulière restent de mise
 
2. Mise à jour régulière des informations échangées avec le client: correspondance email ou coups de téléphone peuvent être suivis à travers le CRM. Pour ce faire, envoyer les emails et les appels directement depuis l’application CRM. 
NB 1: les PV de séance seront régulièrement ajoutés par le commercial chargé du client.  
NB 2: par “régulier”, nous entendons au min. 1x par semaine lorsque les efforts de vente sont réalisés en équipe (i.e. plusieurs commerciaux et/ou assistance administrative).

3. Les objectifs de vente sont intégrés et mis à jour dans le CRM, avec la granularité requise: objectifs mensuels, ou trimestriels ? Par catégorie client, ou par client? etc.

4. Les règles de lead score pour qualifier les prospects sont activées, avec 2 aspects à prioriser: (a) les points à accorder à chaque type d’interaction client (i.e. 5 points pour l’ouverture d’une newsletter, 15 points pour un clic sur le lien inclus dans la newsletter, cumulables à ceux obtenus pour l’ouverture de l’email, etc.) et (b) le nombre de points à atteindre pour l’étape de qualification Sales ready, permettant de convertir le Lead (génération de prospects, Marketing responsable) en Track (piste client à contacter, Vente responsable).

Une fois les 4 règles d’or en place, nous recommandons encore 3 compléments applicatifs au CRM. De ceux qui transforment votre organisation:

I. marketing automation: il permet (i) d’entrer en interaction avec les clients/prospects par l’intermédiaire de vos contenus et (ii) de qualifier les clients/prospects en fonction des interactions avec ces contenus.

II. ticketing: suivi de projet client et/ou cas support, une solution de ticketing connectée au CRM permettra à l’account manager de mieux comprendre son client, tant sur le plan commercial que technique. 

III. Net promoter score: sondage de satisfaction client et bel exemple d’interaction / intégration entre CRM & marketing automation. Si le client y répond, le commercial est fixé sur son niveau de satisfaction en consultant sa fiche dans le CRM.

INSPIRATIONS

[EXPO] Un arrêt sur image en mouvement: Biennale de l’Image en Mouvement (BIM) au Centre d’Art Contemporain à Genève, jusqu’au 16 mai 2024.

[RADIO] Lancement de PODKAST.FM, nouveau projet d’Odiolab pour lequel la récolte de fonds est lancée à travers l’opération Migros Support Culture!

[QUOTE] "Ce ne sont pas les doux rêveurs qui réussissent, mais les rêveurs purs et durs" citation du Bréviaire de l’Homme d’Action, de François Garagnon

Du CRM à la vraie relation client

s'abonner sur iTunes

Caffè Croissance 003 - Du CRM à la vraie relation client

Als mensen voor het eerst in je marketing funnel terechtkomen, blijven ze er vaak een tijdje in hangen voordat ze overgaan tot aankoop. Deze 'zwevende leads' willen misschien meer informatie voordat ze beslissen, of ze willen jouw producten en diensten vergelijken met die van je concurrenten. Moet je wachten op het moment dat ze in actie komen of proactiever zijn? Hoewel een conversieratio van 10% iets is waar we allemaal naar streven, is de realiteit dat de gemiddelde conversieratio rond de 2%-5% schommelt. Een lead nurturing strategie kan je helpen om naar die 10% te streven en aarzeling om te zetten in zekerheid. Dus wat is een lead nurturing strategie en hoe kun je er een ontwikkelen die je cijfers zal verbeteren?

Lees hier het artikel: https://www.invalshoek.nl/blog/lead-nurturing/

Lead nurturing: ontwikkel je strategie van start tot finish

Cajun Pipeline offers a comprehensive suite of marketing tools designed to streamline operations and accelerate growth for local businesses.

Why Cajun Pipeline?

This audio recording captures insights generated by NotebookLM on the topic of Apple Search Ads. It explores the complexities of keyword overlap, the illusion of competition, and how tools like Search Ads Maven can help optimize campaigns. Listen in to uncover hidden pitfalls and improve your ASA strategy!

Don't Bid Against Yourself: Apple Search Ads Insights from NotebookLM

In our 57th episode, we’ll be looking at the tremendous stress that many Marketers suffer, along with their colleagues. Offering real help, as we all battle the demands of The Matrix!

We continue our interviews with leading European pioneers and innovators. In Paul's informal – yet highly pragmatic – chat with Pablo Rueda, one of the Martech professionals who can truly claim to be a pioneer in the fields of Marketing Automation, in addition to AI.

After over 15 years of applying these technologies to real-life Business situations, he’s really seen it all, starting with Selligent Marketing Cloud, now Marigold. And now, as Country Manager for Iberia for Actito / QNTM Group.
· · · · ·
The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, You Tube, Soundcloud & by using Amazon Alexa-enabled smart devices.

Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe.

Hosted by Paul Fleming, together with the Voice Team of the BV Story Studio.

You can find more information, resources and links in the Programme Notes for each episode on our blog at: blog.bvirtual.com

S06 E03 - Real Help for Stressed Marketers - BV European Marketing Podcast

Welcome to Arabic Delights, your destination for authentic Arabic cuisine! Join us as we take you on a culinary journey through the rich flavors and traditions of the Arab world. From savory kebabs and fragrant rice dishes to delectable desserts like baklava, our menu is crafted to delight your taste buds.



Benefits of automating your marketing efforts

This episode of The Digital Prosperity Podcast focuses on how a business can correctly and effectively use HubSpot's Marketing Automation. Host and Business Development Manager at JDR Andy Gibbins is joined by Head Of Client Development, John Skidmore to talk about his expertise and knowledge in Marketing Automation to help businesses utilise the HubSpot's automation tools more effectively.

Interested in driving change with your business? Book at meeting with Andy using the link below, and we can have a zero-obligation discussion on how that could be achieved:

https://offers.jdrgroup.co.uk/speak-to-an-expert-book-a-call-with-jdr-group 

How To Effectively Use Marketing Automation - The Digital Prosperity Podcast Season 6 Episode 12

Looking for a fast, effective way to communicate with your leads and customers directly from Salesforce?

Introducing the Salesforce Bulk Texting App — your all-in-one solution for mass SMS messaging, built seamlessly into your CRM.

✅ Send bulk SMS messages in Salesforce
✅ Automate replies and campaigns
✅ Personalize messages with merge fields
✅ Track delivery, opens, and engagement
✅ Integrate easily — no coding required

Whether you're in sales, support, or marketing, our app helps you boost response rates, improve customer experience, and scale communication like never before.

Perfect for:

Salesforce admins

Sales & marketing professionals

Customer support teams

Recruiters, real estate agents, and more!

Want to learn more about Salesforce SMS integration, mass texting, and how it can help grow your business?

Watch the full video and book a demo today.



Salesforce Bulk SMS App

Step into the world of cutting-edge mobile SMS marketing with our latest podcast episode! We dive deep into the game-changing impact that a single text message can have on your business. From dramatically increasing customer engagement to boosting your conversion rates and achieving an unparalleled ROI, we've got it all covered. Through engaging stories and expert analysis, we unveil the secrets behind the most effective mobile marketing strategies.

Discover the magic of instant connection with your audience through SMS marketing, and learn how to transform every touchpoint into a meaningful customer interaction. Whether it's elevating sales or cementing brand loyalty, we share the proven methods top-tier companies are using to leverage mobile communication to their advantage.

Don't miss out on this opportunity to revolutionize your marketing approach. Every message holds the potential to lead the pack, not just keep up. Click to listen and start your journey to marketing mastery today https://gettextergram.now.site

__Cut Through the Noise_ The Surprisingly Powerful Return of SMS Marketing__

🚀 GAME-CHANGING MARKETING STRATEGY: Why 87% of searches are now question-based and what this means for your business

In this episode, we dive deep into Generative Engine Optimization (GEO) - the strategy that's replacing traditional SEO as Google's AI decides which brands get recommended to customers.

🎯 KEY TOPICS COVERED:
- Why ranking #1 doesn't guarantee customers anymore
- How Google's "query fan-out" technique really works
- The 3 pillars of GEO success: Authority + Multi-Format + Semantic
- Building E-E-A-T signals that AI systems trust
- Multi-format content strategies for AI citation
- Measuring success in the AI-powered search era

📊 SHOCKING STATISTICS:
- 87% of searches are now question-based (up from 38%)
- AI Overviews appear in 47% of search results
- 60% increase in daily search volume
- Early GEO adopters see 3x better citation rates

This isn't just another marketing trend - it's the fundamental shift redefining customer acquisition. While competitors chase outdated keyword strategies, smart marketers are training AI systems to recommend their brands.

Perfect for: Digital marketers, business owners, content creators, and anyone responsible for customer acquisition in the AI era.

🔗 FULL STRATEGY GUIDE: https://lnkd.in/gs5sgVab
📧 CONNECT: www.linkedin.com/in/nizam-sualman-zam-man-8533a6a1

#GEO #AIMarketing #DigitalMarketing #CustomerAcquisition #MarketingStrategy #BusinessGrowth #ContentMarketing #SEO #ArtificialIntelligence #MarketingPodcast

🎙️ MARKETING INSIGHTS PODCAST
Generated by: NotebookLM Audio Overview

GEO Strategy 2025: How AI Citations Are Replacing SEO Rankings | Marketing Podcast

Greg Zakowicz offers a useful, data-driven strategy to assist course developers in expanding their audience and boosting enrollments through successful multi-channel marketing.

Greg highlights the significance of moving beyond conventional email campaigns by including SMS, online push alerts, and personalized messaging into a unified approach. Greg has more than 20 years of expertise in e-commerce and lifecycle marketing.

Master Multi Channel Course Marketing With Greg Zakowicz From Omnisned

Hey I'm Zam Man!

I'm sharing audio insights about the digital marketing space. As an Online Marketing Entrepreneur, I focus on content creation, course development, and online marketing strategies.

More resources: beacons.page/optimagain

At The JDR Group we specialise in inbound marketing and can provide a range of quality services, including content marketing, Social Media marketing, PPC and more. Our Podcast is hosted by Andy Gibbins, and each episode he is joined by a guest from the JDR team to discuss the ins and outs of digital marketing and sales.

Message Blink is #1 Salesforce SMS and WhatsApp messaging app that enables smooth sales follow-ups, customer support, and SMS marketing—all within Salesforce!

Odiolab is a non-profit association bringing together podcasters and artists with a passion for sound: from vocal podcasts to music live-acts, our team aims to broadcast genuine audio experiments for free and spread the word all around the world. 

Odiolab is currently hosting these podcasts (more are to come!):

- '5tracks' music podcast for which Swiss artist SickSpud produces & mixes 5 tracks of electronic music (EN)
- 'ALPS podcast' gathers researchers & clinicians healing with psychedelics (EN)
- Caffè Croissance, a talk show with Marco Brienza & Tony Germini about personal AND business growth (FR)
- 'Entre Ombres et Lumière' a French lecture of a book written by a Swiss-resident author (FR)
- 'L’hôpital du futur' about the future of health in French-speaking countries around the world (FR)
- 'Nipmédite Explore' welcomes an inspiring brother or sister with whom @WarcoBrienza talks about Silence (FR)

All podcasts are hold in French and/or English depending on the mood, speaker and topic!

Invalshoek is een baanbrekend online marketing bureau in Amsterdam. We helpen B2B bedrijven bij het oplossen van complexe problemen en het verslaan van de concurrentie. Dit doen wij door online marketing, online adverteren en CRM campagnes te ontwikkelen en uit te voeren die zorgen voor meer leads van hoge kwaliteit – leads die sneller klant worden.

Bezoek onze website: https://www.invalshoek.nl

European Internet Pioneer. Digital Marketing Agency, offering Advanced Strategies since 1995. Co-founders of the Affinità Network. www.bvirtual.com

Podcast con sugerencias y tips de CRM, Engagement, Marketing, Ventas, Servicio, Comunidades y Redes Sociales (Customer Relationship Management).

LMScast is a podcast for innovators like you in the WordPress LMS e-learning community. LMScast is produced by Chris Badgett, part of the team behind the #1 WordPress LMS plugin called LifterLMS. Each episode brings you valuable insights with one goal: to help you generate more income and impact through a learning management system built on WordPress. LMScast is for you the entrepreneur, the teacher, the expert, or the online marketer.

New tracks tagged #marketing automation