« C’est plus facile que jamais d’avoir de la donnée, mais c’est plus difficile que jamais de la lire intelligemment. »

Introduite en 1997 aux US, la notion d’Omnichannel a réellement été popularisée dans les années 2010 en Europe, suite à l’avènement d’Internet. Le schisme opéré entre mondes physique et digital a appelé les entreprises globalisées à faire des liens entre les activités qui se déroulaient sur les canaux de distribution traditionnels (i.e. magasin retail) et les nouveaux canaux digitaux (i.e. e-commerce).

Depuis, disons que le digital a remporté quelques batailles face aux touch points de type brick and mortar, toujours dominants en termes de contribution au chiffre d’affaires mais laissant la génération de leads - et donc les vecteurs de croissance - au marketing digital. Pour le meilleur, ou pour le pire ?

Pour aborder la thématique de l’omnichannel, Marco & Tony accueillent Christophe Comte, expert en communication média. Dès 2008, Christophe accompagne le géant alimentaire Nestlé dans ses premières expériences digitales. 10 ans plus tard, il cofonde Spoutnik Corporation pour soutenir les organisations suisses dans leur stratégie omnicanale, entre digital, réseau de points de vente accessibles à l’année et visibilité temporaire en retail ou lors d’événements. Il conseille enfin le groupe Tekoe en tant que membre du conseil d’administration.

LA QUESTION DU JOUR: OMNICHANNEL, OU OMNI-DIGITAL ?

La stratégie omnicanale est intimement liée à la naissance d’Internet et de l’e-commerce. La preuve: Amazon naît en 1994, tandis que le terme multichannel est utilisé pour la 1ère fois en 1997. Il faudra patienter jusqu’en 2003 pour voir le terme d’ominichannel émerger. Dit autrement dit: sans digital, pas d’omnichannel ?
Quel est le point de départ d’une réflexion omnichannel ?
Un point intéressant pour les marketeurs et les aficionados des “4P”: Marco associait jusqu’ici la notion d’omnichannel à la communication (“Promotion”), alors que les explications de Wikipedia la ramène à la notion de “Mise en Place” (Placement), soit aux canaux de distribution. Une bonne stratégie ominicanale suppose-t-elle encore de maîtriser les ”4 P” (Produit / Prix / Promotion / mise en Place) ?
Site internet, contact au point de vente, événement ponctuel ou application de marque: les expériences utilisateurs peuvent judicieusement être combinées pour n’en faire qu’une aux multiples épisodes. As-tu un cas concret à nous présenter Christophe (i.e. marque de thé) ?
Comment les données viennent-elles nourrir ces réflexions? Une campagne digitale présente l’avantage des analytics et autre ROI calculable face à une proposition d’événement en présentiel par ex.
L’ominichannel, c’est aussi possible pour une entreprise B2B ? Admettons que je décide d’appliquer une stratégie omnicanale sur une PME proposant des services BI… par où commencer ?

INSPIRATIONS

[ARTICLE] Seizing the omnichannel advantage par PwC Suisse: https://www.pwc.ch/en/services/consulting/customer-transformation/omnichannel-strategy.html

[STUDY] Débattre avec une IA peut vous faire changer d'avis: cette récente étude de l'EPFL montre le pouvoir de persuasion des grands modèles de langage. Les participants ayant débattu avec GPT-4 alors que l'IA avait accès à leurs données personnelles étaient plus susceptibles de changer d'avis que ceux débattant avec d’autres êtres humains: https://actu.epfl.ch/news/debattre-avec-une-ia-peut-vous-faire-changer-d-a-3/

[CITATION] "Tout objectif sans plan n’est qu’un souhait.” Antoine de Saint-Exupéry, écrivain et aviateur (1900 - 1944)

L’omnichannel, Kraken du marketing B2C

s'abonner sur iTunes

Caffè Croissance 007 - L'omnichannel, Kraken du marketing digital

Dive into the dynamic world of digital platforms with Antony, Maxim, and Mohamed as they explore how omnichannel strategies are reshaping industries like beauty, lifestyle, and fashion. From innovative technologies like digital try-ons and VR to navigating privacy laws and enhancing customer experiences, this insightful discussion offers a glimpse into the future of marketing and brand engagement.

Beyond Threads - Ep. 2 - Digital Platforms with Maxim Sion and Antony Hawman | Bleckmann

No episódio 130 do Mercoscast, trazemos dicas práticas para você aplicar uma estratégia omnichannel no seu negócio, sem deixar de lado a experiência do cliente. 

🎙️ Convidamos Taiele Schwartzhaupt, head de marketing na Isystems, para explicar o que é o omnichannel e como trabalhar com diferentes canais de maneira integrada.  

Curtiu o assunto? Então assista até o final e compartilhe aqui nos comentários seus principais aprendizados deste episódio! 🎯

///////////////////////////////////////////////////////////////////////////////////

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Estratégia omnichannel no B2B: saiba como criar a sua! [EP 130]

Alle halbe Jahre wieder schaut die E-Commerce Welt und somit natürlich auch Daniel Höhnke und Tim Schestag von den E-Commerce Dudes auf die Shopify Editions. Diesmal die Sommerausgabe 2024, welche es wie immer in sich hatte. Dafür haben wir natürlich mal wieder die Shopify Koryphäe und hochgeschätzten Strix Kollegen Simon Freimoser mit dabei. Man ließt und hört viel seit der Veröffentlichung über die offensichtlichen Themen. Wir gehen dank Simon seeeehr viel weiter. Unbedingt reinhöfen!

#134 Die Shopify Summer Edition 24 mit der Shopify Koryphäe schlechthin Simon Freimoser

Are you overwhelmed by omnichannel fundraising? As tricky as this approach can be, it’s crucial to build deeper loyalty with your constituents. 

 

On this episode of the Go Beyond Fundraising podcast, we talk with Laura Hinrichsen, VP of Advertising, and Kacey Crawford, VP of Digital Strategy, about how nonprofits can master omnichannel fundraising and marketing. We break down crucial concepts, share practical tips, and discuss real-world success stories to help your nonprofit thrive in a competitive landscape. 

 

Our two Allegiance Group + Pursuant experts also offer advice on breaking down internal siloes that may be holding your organization back. They’ll help you secure buy-in from each team and upper management so you can work together to achieve your goals. 

 

Listen now to start building the foundation for an omnichannel strategy that puts your constituents front and center.

Overwhelmed by an Omni-channel Approach? Crucial Concepts and Practical Tips for Real World Success

As fundraisers, we’re trained to focus on the response to each campaign or effort. Every channel collects and analyzes data so you can optimize your messaging.  

 

But can you accurately say that a donor who doesn’t scan your postcard’s QR code doesn’t want direct mail? What about the person who received a text and then donated via email — is email really their preferred channel?  

 

An omni-channel approach might muddy the attribution waters, but it’s crucial for a comprehensive view of the series of touchpoints that led to a gift. In this episode of the Go Beyond Fundraising podcast, our tech experts break down the tools you need to unify your data and build a successful omni-channel strategy. 

 

Mark Leta, VP of Technology, and Stephanie Drahan, an AVP on the Client Experience Team, share tips and best practices to help you overcome the challenges of managing multiple channels. They also discuss the steps your team should take as you move toward omni-channel marketing and fundraising so you can deliver a more consistent and engaging donor experience.

Unify Your Data, Amplify Your Strategy: Tools for Omni-channel Success

As you grow your channels to meet donors where they are, you must also measure your performance in each medium. But with an omnichannel approach, that’s way easier said than done. Did the email prompt a gift, or was it a social media post? Your direct mail piece or the text message? 

 

Measuring an omnichannel campaign gives a holistic view of your engagement and performance. In this episode of the Go Beyond Fundraising podcast, we break down the attribution methods that can best help you wrangle all the metrics you’re tracking so you can more clearly communicate your ROI. 

 

Learn the difference between direct, indirect, and time-based attribution models, then put them to work in your presentations to executive leadership and board members. And if this all sounds too complex, we offer three easy tips to get you started.

Uncovering Your Omnichannel ROI Through Attribution

Es ist wieder soweit! Die Shopify Winter Edition 2025 hat zahlreiche Neuerungen für Händler und Entwickler vorgestellt – und wir, Daniel Höhnke und Tim Schestag als die E-Commerce Dudes, sind zur Stelle, um alles für euch auseinanderzunehmen. Dieses Mal haben wir wieder einen ganz besonderen Gast an unserer Seite: Simon Freimoser, Director Client Operations Shopify bei Strix, Shopify-Experte und absolute Legende in der Szene. Gemeinsam tauchen wir tief in die spannendsten Updates ein.

🛍️ Themen, die wir genau unter die Lupe nehmen:

📚 Produktinformationsarchitektur: Wie Shopify Händlern hilft, Daten effizienter zu strukturieren.
🔍 Combined Listing & Search: Revolutionäre Such- und Produktlistenfunktionen.
⚙️ Custom Metafields in Kategorien: Mehr Flexibilität beim Filtern und Organisieren von Kategorien.
📦 Bundles: Jetzt auch im POS verfügbar – was bedeutet das für Omnichannel-Strategien?
🌍 Shopify Markets: Noch mehr Power für internationalen Handel.
🛒 POS & Customer Accounts: Verbesserungen, die Kundenerlebnisse noch reibungsloser machen.
💻 Checkout Blocks: Chats und andere dynamische Elemente für ein personalisiertes Checkout-Erlebnis.
📊 New Analytics: Datengetriebene Entscheidungen auf einem neuen Level.
🔄 Shopify Flow: Automatisierungen, die Zeit sparen und Effizienz steigern.
💎 Dev Gems: Von Theme Blocks bis zur erweiterten GraphQL API – ein Fest für Entwickler.

🎧 Warum diese Folge ein Must-Listen ist:
Mit Simon haben wir nicht nur einen Shopify-Visionär, sondern auch tiefgehendes Insiderwissen am Start. Egal ob Händler, Entwickler oder E-Commerce-Enthusiast – in dieser Folge bekommt ihr praktische Insights und echte Pro-Tipps zur Shopify Winter Edition 2025!

👉 Jetzt reinhören und erfahren, wie ihr die neuen Features für euer Business nutzen könnt! 🚀

Daniel: www.linkedin.com/in/daniel-hoehnke/
Tim: www.linkedin.com/in/tim-schestag/
Simon: www.linkedin.com/in/simon-freimoser/

#146 Die Shopify Winter Edition 25 mit Shopify Rockstar Simon Freimoser

In dieser Folge des E-Commerce Dudes Podcasts gibt es ein echtes Highlight von Daniel Höhnke und Tim Schestag: Die Strix Gruppe geht mit Delta Equity eine strategische Partnerschaft ein! Was bedeutet das für die zukünftige Entwicklung und internationale Expansion? Wir sprechen über die Hintergründe, Ziele und welche neuen Möglichkeiten sich für Kunden, Partner und das Strix-Team ergeben.

Natürlich gibt es auch die News der Woche (NdW) mit spannenden Updates aus der E-Commerce-Welt:

🔹 Shopify hat seine Q4-Zahlen veröffentlicht – wir analysieren die wichtigsten Erkenntnisse und was sie für Händler und Partner bedeuten.

🔹 Google & Search – Wird die Suche immer mehr zum AI-Assistenten? Erste Websites bekommen mehr Traffic von ChatGPT als von Google!

🔹 Commerce in Deutschland – Von ChatGPT via Faxgerät bis zu den Herausforderungen des Einzelhandels: ein Blick auf die aktuelle Lage.

👉 Jetzt reinhören & up to date bleiben! 🎧

Daniel: www.linkedin.com/in/daniel-hoehnke/
Tim: www.linkedin.com/in/tim-schestag/

#148 Strix holt sich Delta Equity als strategischen Partner & internationale Expansion ins Boot

Discover how SBS is leveraging data analytics to adapt to Australia’s evolving media landscape. In this episode, Maggie Dong from UNSW Business School talks with Jimmy Yuan, Marketing and Analytics Manager at SBS, about using AI, first-party data, and media mix modelling to navigate digital transformation, enhance customer retention, and drive marketing ROI. Gain insights into how SBS balances data privacy, audience diversity, and the complexities of modern marketing.

How SBS uses data analytics to navigate Australia’s shifting media landscape

Join us for our latest VENDO Velocity Podcast episode as the VENDO team teams up with PickFu to explore mastering clicks in 2025. We’ll dive into visuals, testing, and omnichannel strategies across Amazon, Walmart, and TikTok Shop to boost engagement and conversions. Tune in for actionable insights and expert tips!


Topics Covered: 
- Walmart vs Amazon Optimization & Best Practices (3:10)
- A+ Content & Below-the-Fold Rich Media(7:11)
- Walmart Buyers are Omnichannel Buyers (11:07)
- Customers Acting Differently with Click-Tests?(13:24)
- Understanding ICPs (15:05) 
- Using Instacart to See Where You Land in Catalogs Across Stores (17:54)
- Utilizing Instacart to see Offerings (19:24)
- Knowing Your ICP for TikTok Shop (22:36)


Speakers: 
- John Aspinall, Brand Evangelist, PickFu 
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Mastering Clicks in 2025 with PickFu - VENDO Velocity Podcast Ep. 164

Are you doing omnichannel pharma marketing right?

Many pharma brands claim to be omnichannel—but their campaigns tell another story. Learn how to create seamless, compliant, cross-channel journeys for HCPs and patients.


Read this podcast as an article here 👉 https://iguazu.co.uk/articles/omnichannel-pharma-marketing-strategy?utm_source=Soundcloud&utm_medium=social_media&utm_campaign=mastering-omnichannel-2025&utm_id=podcast

Omnichannel Pharma Marketing Strategy

In this episode of The Great Retail Debate, Martin and David tackle the impact of e-commerce on traditional retail and the role of technology in providing seamless shopping experiences. They also address the challenges of sustaining profitability while balancing automation with human-centric services, and examine how omnichannel strategies and direct consumer engagement are key to building lasting loyalty in a rapidly changing landscape.

Balancing Automation and the Human Touch

In this episode of The Great Retail Debate, Martin Newman and David Boynton unpack the rise of Primark, exploring the brand’s laser focus on product and price, its surprising resilience in an e-commerce-driven world, and its bold choice to thrive without traditional advertising or online sales. They also examine the challenges ahead in the digital era and under new leadership, while posing one big question for listeners: is Primark the UK’s most underrated giant?

How Primark Broke the Mold

Pernah nggak kamu belanja online, lalu dapat promo lewat email 📩, terus lihat iklannya lagi di Instagram 📱, dan akhirnya beli langsung di toko offline 🏪? 😍 Itu dia contoh Omnichannel Marketing!

📊 Omnichannel Marketing adalah strategi pemasaran di mana bisnis berinteraksi dengan pelanggan lewat banyak saluran sekaligus — mulai dari media sosial 📲, website 💻, email 📧, marketplace 🛍️, sampai toko fisik 🏢 — dan semuanya terhubung satu sama lain.

🔥 Tujuannya?
✅ Bikin pelanggan merasa pengalaman belanja lebih nyaman & konsisten ❤️
✅ Peluang closing jadi lebih besar 💸
✅ Brand kamu jadi lebih dikenal di mana-mana 🌍

💡 Ibaratnya, kamu nggak cuma “numpang lewat” di satu tempat, tapi hadir di setiap langkah perjalanan pelanggan ✨.

💬 Pernah nggak kamu beli sesuatu karena sering lihat iklannya di banyak tempat? Ceritain pengalamannya di kolom komentar yuk! 👇

📈 Mau tahu strategi marketing lain biar bisnis makin laku? Cek 👉 betabisnis.com


Apa Itu Omnichannel Marketing? Strategi Ampuh Bikin Bisnismu Selalu Dikenal!

Pharma Hubs: Stop the Costly Rework and Compromises

Building a compliant, scalable hub isn’t a myth. Our new article shows you how.

Many pharma websites fall into common traps, leading to expensive rework and project delays. Our new article cuts through the noise, busting common myths about CMS, security, and integrations. We’ll show you how to build a future-proof digital foundation that’s a strategic asset for your brand. 

Stop chasing every audience and start proving your hub's value with a lean, compliant, and scalable approach.

TL;DR: Building a perfect pharma hub requires strategic planning from day one, focusing on CMS, compliance, and integration to achieve long-term success and prove ROI. This guide debunks common myths and provides a roadmap for a compliant, scalable, and future-proof digital foundation.

How to build a Perfect Pharma Hub: Myth We Chase or Reality We Build?

The digital healthcare marketing agency. Sharing podcasts & articles from our experts.
⭐️ Iguazu: https://iguazu.co.uk/ 
📖 Articles: https://iguazu.co.uk/articles
ℹ️ What we do: https://iguazu.co.uk/our-services
✉️ Get in touch: https://iguazu.co.uk/contact-us

Welcome to The Great Retail Debate—where the biggest questions in retail meet expert insight, bold opinions, and a touch of controversy.
Hosted by Martin Newman, the champion of customer-centric retail, and David Boynton, the beauty and brand visionary, this podcast features dynamic discussions and fresh perspectives on the evolving world of retail.

betabisnis.com – Sewa Proyektor, TV, Laptop, Speaker, & Podium di Pekanbaru 🎥📺💻🔊🎤

Layanan lengkap untuk berbagai acara — seminar, meeting, pelatihan, hingga nobar ⚽.
Tersedia paket harian & mingguan, cocok untuk indoor maupun outdoor 🌟.

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📱 Booking mudah lewat WhatsApp – pesan hari ini, pakai hari ini!

Odiolab is a non-profit association bringing together podcasters and artists with a passion for sound: from vocal podcasts to music live-acts, our team aims to broadcast genuine audio experiments for free and spread the word all around the world. 

Odiolab is currently hosting these podcasts (more are to come!):

- '5tracks' music podcast for which Swiss artist SickSpud produces & mixes 5 tracks of electronic music (EN)
- 'ALPS podcast' gathers researchers & clinicians healing with psychedelics (EN)
- Caffè Croissance, a talk show with Marco Brienza & Tony Germini about personal AND business growth (FR)
- 'Entre Ombres et Lumière' a French lecture of a book written by a Swiss-resident author (FR)
- 'L’hôpital du futur' about the future of health in French-speaking countries around the world (FR)
- 'Nipmédite Explore' welcomes an inspiring brother or sister with whom @WarcoBrienza talks about Silence (FR)

All podcasts are hold in French and/or English depending on the mood, speaker and topic!

O Mercoscast é um bate-papo descontraído sobre vendas e gestão com um time super experiente para discutir temas do dia a dia de gestores comerciais de indústrias, distribuidoras e representações comerciais. Novos episódios a cada 15 dias. 

Para mais informações, acesse www.mercos.com/blog

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Go Beyond Fundraising, a podcast brought to you by the Allegiance Group + Pursuant, seeks to find the sharpest minds in the fundraising, nonprofit marketing, and organizational leadership and create conversations that spark positive change. We exist to help determined nonprofits make an even bigger impact in the world through smart strategy, cutting-edge technology, and actionable data. Learn more at https://teamallegiance.com/go-beyond-fundraising-podcast/

Der E-Commerce Dudes Podcast ist dein wöchentlicher Begleiter in die Welt des Online-Handels. Moderiert von Daniel Höhnke und Tim Schestag, bietet der Podcast seit 2018 spannende Einblicke in aktuelle Trends und Entwicklungen im E-Commerce. Von praxisnahen Tipps für Unternehmer über tiefgehende Analysen bis hin zu innovativen Ideen - hier erfährst du alles, was du wissen musst, um im digitalen Handel erfolgreich zu sein. Egal, ob du gerade erst startest oder bereits ein etablierter Händler bist, die E-Commerce Dudes liefern wertvolle Inhalte und inspirierende Gespräche, die dich weiterbringen. Hör rein und entdecke, wie du deinen E-Commerce auf das nächste Level bringen kannst!

VENDO is a 360° digital growth agency specializing in online marketplaces Amazon and Walmart.com. We grow your sales, protect your brand, and drive success through innovative advertising, marketing, content creation, SEO, & more -- all of which are covered weekly on the VENDO Podcast.

New tracks tagged #omnichannel