CTA or a Call-to-action button is a button used on a digital interface that encourages users to perform a specific action on a digital interface, thus improving the conversion rate of your product.

By its definition, the CTA button stands out among all other buttons and functions, so users are consciously or subconsciously drawn to it. Hence, the design of CTA buttons must appeal to the psychological aspect of humanity that we all feel the urge the press a button when we see one in our daily lives. 

The CTA button must look like an actual button with carefully thought shadows and gradients. The size of the CTA button should stay in line with the rule of thumb: to make your button at least 44px high so your users can touch it with ease and comfort. In addition to the graphics, you can also use text to urge your users to push this button. 

Using words like “Buy now” or “Press here” creates a sense of rush and excitement. For some CTA buttons, your choice of text should indicate to your users what will happen when they click it.

For example, you may want to use a sentence like “Pay $9 now” to represent the imminent payment actions should the user choose to proceed.

Finally, it would help if you had clear interaction indicators to tell your users that the app has registered their input. You will need to design the CTA button and its variants: Not pushed, hover, and pushed.

I hope this was helpful.

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Call To Action Design Tips

According to passwordresearch.com, 80% of data breaches are linked to weak or reused login credentials, and 61% of people use the same password for multiple online accounts. 

The UX design in login has become increasingly relevant as companies work hard to protect their customers' security of online assets. You can use several tips to improve the user experience for password security. 

When users register for an account, you should encourage them to use complicated passwords by telling them why secure passwords are essential. You can use real-world cyber breach stats and warning phrases to discourage reusing passwords. 

Once your users are aware of the risk of weak passwords, try to guide them through the process. Have clear and indicative new password rules such as character counts, upper and lower cases, a number, and the requirement for special characters. 

Alternatively, you should also consider other ways that users can log in without the hassle of remembering a lot of passwords. Many universities and organizations now use Single Sign On (SSO) to verify user identities. Sign-in by Google is a good example. Users can use their Google account to access multiple third-party services without the need for a password. 

Also, you may use fingerprints and facial recognition technologies to identify users. Sign In with Apple is a good feature that combines SSO and biometric identification. The mechanism utilizes FaceID or 

Touch ID to securely verify users and help them log in with one push. 
Finally, encourage and guide your users to enable two-factor authentication (2FA) as an extra layer of security. 

In addition to an existing pair of login credentials, users need to provide the random number generated on a third-party app (like Microsoft Authenticator) before they are granted access.

I hope this was helpful.

UX For Login And Password

On 14 March 2022, the world suffered a tragic loss with the sad passing of Steve Wilhite due to COVID complications. He was a great person who was known as the father of Graphics Interchange Format or GIF. We are making this video to tell you a bit more about Steve and his story of bringing GIFs to life.

In the 1980s, Steve and his team faced a problem: How to make computers show coloured images without consuming too much memory? Lived in an age when the Internet was not even a thing, computer users had to subscribe to a networking service called CompuServe to connect computers together and send information to each other. Steve Wilhite found a way.

He utilized a compression algorithm called LZW to compress image files. The new format enabled computers to display images using 256 colors with outstanding clarity quickly. Here is the very first GIF picture that is ever created https://bit.ly/3JcFE0g.

In 1995, the technology giant NetScape Labs Infotech Pvt LTD released its new Internet browser Netscape Navigator 2.0, allowing users to download, view, and transfer GIFs embedded on a web page.

Developers began to use GIFs to decorate their websites, and the GIF format laid the foundation for Web 1.0, which I believe is still in many people’s memories today. The GIF culture took off during the 2000s with the emergence of new social websites like Tumblr, Twitter, and Reddit.

Internet users utilized GIFs to spread information and disseminate the latest news. We are sorry to see the passing of Steve, and just as what is said in his obituary: Even with all his accomplishments, he remained a very humble, kind, and good man. He will be sorely missed.

I hope this was helpful.

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Steve Wilhite Father Of GIF

There are times when companies need to have their branding undergo a complete makeover. Rebranding happens when a business sees the need for transformation or needs to shake off an unpleasant past.

Here are a few things to consider when completing a rebranding assignment as a designer.

First, modernize the logo. The graphic design reflects the aesthetics of a particular era. Let’s use Samsung as an example. In the beginning, the Samsung logo contains three stars since the company name means three stars in its Korean transliteration. In the 2000s, the company adopted a new logo design—the capital SAMSUNG letters with an oval shape on the back. Entering the 2020s, Samsung removed the oval shape and adjusted the typeface to give the brand a much more modern look to appeal to a younger user group.

Second, choose an appropriate typeface. Sans-Serif is the latest trend for typeface design. Many companies like Google, Microsoft, Facebook, and Spotify abandoned their legacy Serif logo and embraced a modern typeface.

Third, you need to give your brand a friendly voice. Brand voice refers to the overall design guidelines that the brand adopts. It provides the brand with a personality. Uber’s brand voice is bold, direct, and passionate. Customers need some getting-used-to when they first see the rebranded company, and the new brand voice can help them embrace the transformation faster and easier.

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