CTA or a Call-to-action button is a button used on a digital interface that encourages users to perform a specific action on a digital interface, thus improving the conversion rate of your product.

By its definition, the CTA button stands out among all other buttons and functions, so users are consciously or subconsciously drawn to it. Hence, the design of CTA buttons must appeal to the psychological aspect of humanity that we all feel the urge the press a button when we see one in our daily lives. 

The CTA button must look like an actual button with carefully thought shadows and gradients. The size of the CTA button should stay in line with the rule of thumb: to make your button at least 44px high so your users can touch it with ease and comfort. In addition to the graphics, you can also use text to urge your users to push this button. 

Using words like “Buy now” or “Press here” creates a sense of rush and excitement. For some CTA buttons, your choice of text should indicate to your users what will happen when they click it.

For example, you may want to use a sentence like “Pay $9 now” to represent the imminent payment actions should the user choose to proceed.

Finally, it would help if you had clear interaction indicators to tell your users that the app has registered their input. You will need to design the CTA button and its variants: Not pushed, hover, and pushed.

I hope this was helpful.

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Call To Action Design Tips

Value at Void