Online content is still the primary source of information for many people. Every site, irrespective of an official business webpage or social media platform, is required to incorporate keyword research ahead of posting content in this competitive market in the quest to perform at the top level. Therefore knowing what to include and how to place keywords has become more relevant than ever.

Keyword research is simply selecting the types of words and phrases which generate the most audience interest, internal clicks, and stay longer time to improve your site's ranking. This post will inform you about some of the best practices involved in the search of keywords. Google Trend is a gateway to optimize search engine performance. It is an analytics-measuring tool that allows users to tailor searches for relevant terms and phrases to monitor SEO trends across any set duration. It is a continuous learning experience.

Created: 3/9/2021 1:56:09 AM

8 ways to use Google Trends for Keyword Research

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SMO (Social media optimization) uses social media networks to grow a company's online presence. It's not enough to be present on a platform. Developing a social media following takes a lot of time and planning. SMO helps to tackle these complications. Its application gets more engagement to increase your business's reach subsequently. 

As a digital marketing strategy, it raises awareness of new products and services, connects with customers, and monitors its image online. It is a common, cost-effective way to increase brand awareness. It utilizes techniques to optimize content for social interaction, discussion, and sharing. SMO marketing implements on blogs, microblogs, product pages, and more. Similar to SEO, there are on-page specific factors. It applies to various social media platforms, including Facebook, Twitter, Instagram, Snapchat, YouTube, and Pinterest. According to a report, there are 3.499 billion active social media users worldwide. Businesses have the opportunity to reach these engaged users.

How SMO Impacts Businesses

When hiring a company, you have to put trust and money, so it is necessary that you get the promised results. Here are seven steps you should consider while hiring one:
Determining the marketing needs of your company - When you begin searching, you should consider some factors like what you want to achieve by hiring an agency and how much you are willing to spend to accomplish that. Understanding what you want precisely will help you verbalize your needs. Once determined, you could specifically search for an agency that could fulfill those needs.

Searching an agency based on the company's needs - First, you must assess the packages an agency is offering and check if they fit in line with what you want for your business. It is quite vital to decide rationally because it will fail if the agency's proposed marketing strategy doesn't work for you. Additionally, the price of their services is also a factor to consider.

Conducting a background check on the agency - It is essential that you carry out a thorough background check of the digital marketing agencies you have been investigating. The primary way to determine whether an agency is right for you is by looking at their work. For instance, if you're looking for content marketing, you should check how they run their blog. Also, another way to determine credibility is through recommendations of your network.

Choosing The Right Digital Marketing Agency

Instagram has an advertising audience of more than 1.16 billion people. It offers a dramatic reach for brands. This year the potential reach of Instagram marketing has grown substantially, increasing by 76 million people in the last quarter. More than 90% of Instagram users follow at least one business. Consumer products don't only benefit. B2B decision-makers are exceeding more than 36% use Instagram when searching for new products or services. Digital Puzzle, as a digital marketing agency, excels in this niche. These Instagram marketing tips for 2021 from the agency will help reinvent a company's Instagram marketing strategy for more progress. Digital Puzzle is an expert at handling social media marketing and is here to share their expertise. Before getting started with Instagram marketing, you need an Instagram Business account or an Instagram creator account. Here are some Instagram marketing tips important for business: 
1.	Use a business account
Here's why you should reconsider creating a business account instead of a regular one. A business account gives access to features you can't use with a personal account, including:
●	Instagram Insights 
●	Instagram ads 
●	Instagram Shopping 
●	Primary and secondary inboxes
●	Contact and a call-to-action button on your profile
A creator account has many advantages for influencers and content creators. But most marketers, it is much more beneficial to use a business account. 

2.	Clearly define your goals. 
All social platforms are tools. But those tools can't be useful unless you identify what you are building. Marketing on Instagram can mean different things to different marketers. Are you looking for:
●	To create an online presence?
●	To increase brand awareness?
●	To get new leads?
●	To establish the brand?
●	To sell products directly from the app?
Several different outcomes may be combined. But the goal should be well defined for the Instagram strategy to get there.

3.	Know your audience
A little preliminary research can help determine who can best reach when you're thinking about how to market on Instagram. You will need to define the target market to create content that speaks directly to that audience. This is also critical in determining targeting options for your Instagram ads.

4.	Optimize the profile Instagram bio needs to make a great first impression in just 150 characters to convey your brand personality. You must convince people to follow your Instagram account within those limitations. Fortunately, a few other fields are also available

Created: 1/7/2021 12:13:27 AM

Digital Puzzle's Instagram Marketing Tips for 2021

Created: 2/4/2021 11:57:43 PM

Plan your social media marketing budget with these 8 tips

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