Name: The Power of Short-Form Video: Why Even “Deep” Brands Need to Learn to Speak Fast by Tansley
Duration: 9 min 29 s
Description: In a scroll-first world, brands must act quickly and share something meaningful. Here’s how short-form content provides ROI without sacrificing the story.

The provided text, an excerpt from "Social Commerce: The Checkout Button for Storytelling" by David Gascon, explores the evolution of social media from a brand awareness tool to a direct sales channel through social commerce. It emphasizes that despite the convenience of in-platform shopping features, effective storytelling is crucial for success, moving beyond simple product listings to create engaging narratives. The article highlights the power of user-generated content in building trust and authenticity, as consumers are more likely to trust peer recommendations. Finally, it broadens the definition of social commerce to include non-physical offerings like services and educational content, underscoring that storytelling combined with a clear call to action is vital for any brand aiming to convert attention into engagement and sales within social platforms.

The Rise of Social Commerce: Why Storytelling Needs a Checkout Button

In a scroll-first world, brands must act quickly and share something meaningful. Here’s how short-form content provides ROI without sacrificing the story. 

The Power of Short-Form Video: Why Even “Deep” Brands Need to Learn to Speak Fast

 In a world full of scrolling, brands that engage more than one sense are the ones we really remember. Here’s why multi-sensory storytelling matters — and how to get started. 

Branding for All Senses: How Multi-Sensory Storytelling Boosts Recall and Impact

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Dans un monde où l’on fait défiler sans cesse le contenu sur nos écrans, les marques doivent agir rapidement et partager du contenu percutant. Découvrez comment le contenu court génère du retour sur vos investissements sans sacrifier votre récit de marque, dans notre plus récent article. 

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At Tansley, we leverage our diverse backgrounds to grow your business. We understand that small business owners are overwhelmed with the constantly changing technology and trends while maintaining high quality products and services. Our robust team supports your creative strategy, design, and technology so your brand grows while you focus on your business.

Our process starts with understanding your company’s distinct story. It evolves into developing a strategy that utilizes creative design and proven technology to communicate the narrative consistently across your digital ecosystem. When your story connects authentically with your audience, your reputation, customers, and business grow sustainably. We then track user behavior data in real time to consistently monitor the strategy’s performance and make adjustments to achieve your objectives.

The Power of Short-Form Video: Why Even “Deep” Brands Need to Learn to Speak Fast

Tansley

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