This Episode is Sponsored by: SRW Agency

It starts with a simple question – what is an influencer? SRW Agency influencer marketing manager Jenna Ogle joined The Food Institute Podcast to discuss how the food and beverage industry can leverage influencer campaigns and how such campaigns fit into larger marketing programs.

Learn More about SRW Agency:
SRW is a full service agency built for natural, wellness and better-for-you brands. With offices in Chicago and Boulder, we’re always at-the-ready to make an impact for growing brands through digital media and classic good thinking. Our methods have launched and fueled companies like Simple Mills and Kite Hill, and continue to propel wellness world mainstays and newcomers, to boot. If you are interested in learning more about SRW’s complete services, visit our website at srw.agency or email jennaogle@srw.agency.

Learn More about Jenna Ogle:
Jenna Ogle leads the Influencer Relations team at SRW Agency. She and her team are responsible for the development and implementation of influencer strategies that drive awareness and brand recognition. Through these initiatives SRW is able to foster meaningful relationships between brands and digital content creators, resulting in impactful campaigns and collaborations.

Download the “Influencer 101” document from SRW: https://foodinstitute.com/wp-content/uploads/2023/09/SRW-x-Food-Insititute-%E2%80%93-Influencer-101.pdf

Influencer Marketing in the Food And Beverage Industry

In this week's food industry news in 2 minutes, we examine the dip in consumer sentiment in April.

https://www.premiumbeat.com

FI Fast Break News - April 17, 2024

How does one jump from aerospace engineering into plant-based chicken nugget production? That's exactly the leap that Christie Lagally, CEO & Founder of Rebellyous Foods, took in search of producing a healthier chicken nugget. Learn more about her company’s focus on animal welfare, environmental sustainability, and human health in this episode of The Food Institute Podcast.

More About: Christie Lagally:
Christie Lagally is the founder and CEO of Rebellyous Foods, a food production technology company working to make plant-based meat price-competitive with animal-based meat. Lagally began her career in the aerospace industry working on testing, designing, and manufacturing commercial airplanes at Boeing. 
Now at Rebellyous, she focuses on designing novel manufacturing equipment that addresses the two most significant obstacles facing the plant-based meat industry: cost and quality at scale.

More About Rebellyous Foods:
Seattle Food Tech, Inc., DBA Rebellyous Foods is a food manufacturing technology company working to make plant-based meat price-competitive with traditional chicken products. The company was founded in 2017 by former Boeing engineer Christie Lagally to provide the plant-based meat industry the tools needed to radically increase production capacity while dramatically lowering costs for high-quality plant-based meat. Investors include Aramana, Cercano Management, Clear Current Capital, Fifty Years, Liquid 2 Ventures, CPT Capital, Agronomics, and KBW Ventures. For more information, visit rebellyous.com.

Connect with Rebellyous:
•	https://rebellyous.com/ 
•	https://www.linkedin.com/company/rebellyousfoods/ 
•	https://www.instagram.com/rebellyous/ 
•	https://twitter.com/RebellyousFoods 
•	https://www.facebook.com/RebellyousFoods/

Sign up for the Plant-Based Insider newsletter: https://lp.constantcontactpages.com/su/JNdPe1u?source_id=64f267eb-76a5-40e4-8798-c38cbb95e73b

Developing a New-Age Nugget

The latest Food Institute news podcast touches on the potential impact of a TikTok ban on the food and beverage industry.

FI Fast Break News - April 24, 2024

Corn stocks, poultry flocks, and highly-pathogenic avian influenza - what does the U.S. agricultural system look like amid inflation and other headwinds? Wells Fargo Chief Agricultural Economist Dr. Michael Swanson discussed specialty crops, grain plantings, and what to expect in the growing year to come.

More About Dr. Michael J. Swanson:
Michael Swanson is an agricultural economist and consultant for Wells Fargo, the largest commercial agricultural lender in the U.S. since 1997. Based in Minneapolis, his responsibilities include analyzing the impact of energy on agriculture and strategic analysis for key agricultural commodities and livestock sectors.  His focus includes the systems analysis of consumer food demand and its linkage to agribusiness.  Additionally, he helps develop credit and risk strategies for Wells Fargo’s customers, and performs macroeconomic and international analysis on agricultural production and agribusiness.

Michael joined Wells Fargo in 2000 as a senior economist.  He received his undergraduate degrees in Business Administration and Economics from the University of St. Thomas in St. Paul, MN.  He received his Master’s and Ph.D. degrees in Applied Economics from the University of Minnesota.

Prior to working at Wells Fargo, he worked for four years at Land O’ Lakes, a large national dairy cooperative based in Minnesota.  Before working in the dairy processing business, Michael lived in South America for four years working for Cargill.  His first position was with the Burlington Northern Santa Fe railroad as transportation systems analyst.

More About Wells Fargo:
Wells Fargo has been the nation’s leading agricultural lender among commercial banks for 25 consecutive years, according to Top 100 Farm Lenders (FDIC – 4Q 2020). Wells brings farm-to-fork expertise to our clients in the agribusiness, food, beverage and hospitality industries with bankers who are passionate and knowledgeable about the industries, provide strategic products designed to mitigate industry-specific risk, and provide a full suite of services for businesses of all sizes.

To learn more about Wells Fargo, please visit:
https://www.wellsfargo.com/com/industry/food-and-agribusiness/ 

To learn more about Food Institute membership and The Food Institute Report:

https://foodinstitute.com/joinfi/ 
https://foodinstitute.com/report/

The State of U.S. Agriculture (2024)

In this week's food industry news in 2 minutes, we examine the latest jobs numbers among U.S. private employers.

FI Fast Break News - May 1, 2024

In this week's food industry news in 2 minutes, we examine CPG brands' increasing push into shelf-stable products.

FI Fast Break News - 5/8/2024

In this week's food industry news in 2 minutes, we examine the struggles of legacy restaurant brand Red Lobster.

FI Fast Break News - May 15, 2024

How are foodservice consumers contending with persistent inflation? Are they eating more at home, for example, or continuing to treat themselves at their favorite restaurants? The latest episode of The Food Institute Podcast examines that topic with Krystle Mobayeni of BentoBox, who dissected rapidly evolving consumer dining dynamics.

More About Krystle Mobayeni:
Krystle Mobayeni is the Co-Founder of BentoBox and Head of Restaurants at Fiserv, a global provider of payments and technology solutions that enables 200,000 restaurants to deliver differentiating experiences. Krystle founded BentoBox in 2013 after working with restaurants as a web designer, where she observed that existing technology drove a wedge between restaurants and their guests. BentoBox aims to empower modern restaurants to build their online presence, diversify revenue, engage with diners, and increase operational efficiency. Under her leadership, BentoBox was acquired by Fiserv in November 2021.

Prior to BentoBox, Krystle co-founded Neon & Sons, a full-service digital creative agency in New York City, working with clients like Rent the Runway, NASDAQ, Robin Hood Foundation and more. Earlier, she led design teams as Art Director and Senior Designer at Big Spaceship, and Agency.com (acquired by TBWA). Krystle is on the Board of Directors for the Food Education Fund and recognized as Inc. Magazine’s Top 100 Female Founders of 2021, New York Business Journal's 2021 Women of Influence, Entrepreneur’s 100 Powerful Women of 2021 and Business Insider’s Top Innovators in Restaurant Tech. Most recently, Krystle was featured on Nation's Restaurant News 2022 Power List.

More About BentoBox:
BentoBox, a Fiserv Company and the Official Restaurant Technology Partner of the James Beard Foundation, empowers thousands of restaurants to deliver on their mission of hospitality. With the BentoBox Marketing & Commerce Platform, restaurants can unify their technology into an all-in-one commerce engine that delivers a seamless guest experience, a better operator experience and sustainable growth. The platform enables restaurants to build their online presence, diversify revenue, engage with diners and increase operational efficiency through websites, ordering, reservations, marketing tools and more. BentoBox is part of Fiserv, Inc. (NYSE: FI).

Learn more about BentoBox
https://www.getbento.com/

Exploring Consumer Dining Dynamics

In this week's food industry news in 2 minutes, we examine the latest concerns for Beyond Meat, CVS, Walgreen's, and more.

FI Fast Break News - May 22, 2024

The Food Institute Podcast leverages the Food Institute's 90-plus-year history to provide actionable information and insight to food industry professionals.

Influencer Marketing in the Food And Beverage Industry

The Food Institute Podcast

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