Sincere is a musician from Peckham, South London. Born to parents of Jamaican and Bajan heritage, Sincere was no stranger to the beat of the drum. Music, as he recalls, was one of the most significant forces in his formative years, besides his Islamic faith.

He was found to be a natural performer early-on, after amazing school staff with a rendition of Disney’s Out of The Box Goodbye Song on a set of bongo drums. From there his musical ability grew, and he began learning various instruments of percussion, guitar, piano, and even steel pans. During this time, Sincere learned his ability to sing and was soon the youngest and only male addition to the school choir. He travelled nationwide performing recitals, concerts and theatre productions, once at the famous Globe Theatre.

As he grew older, he struggled with his breaking voice and was left to develop another skill on his own. He reinvented himself, with a new persona as a rapper. This transition from primary to secondary education saw an adjustment in his artistry. He earned respect as a rising MC on the underground circuit, gaining popularity with lyrics that reflected the grim reality of the South London streets he walked.

Sincere quickly became a go-to for real-life content, described by some as “Street Poetry”. The eventual release of his first single, The Owner in November 2018 garnered the attention of thousands, distinguishing him as a promising talent to pay attention to.

Instagram: instagram.com/SincereDXB
Twitter: twitter.com/SincereOfDXB
Facebook: facebook.com/SincereDXB
General Enquiries: sincere@desirexbelief.com

Since the birth of the label in 1997, FatCat has always had a solid engagement with material sent to us as demos. Where numerous labels will throw demos straight into the trash unopened, at FatCat we've always made an effort to listen and reply to every demo received. Numerous FatCat artists have been picked up having been discovered in this way (including Frightened Rabbit, The Twilight Sad, David Karsten Daniels, Welcome, Odonis Odonis, Get Back Guinozzi!, Silje Nes, Ensemble, Xinlisupreme, Songs Of Green Pheasant, Janek Schaefer - to name just a few), and it has always been really exciting to unexpectedly discover something great in this way. Just as when we started, this philosophy of keeping an ear to the ground and attempting to support good new creativity remains at the core of what we do.

With rapid changes in technology of recent years, the majority of demos are now sent to us electronically, but we are still happy to receive material through the post as CDs (please mark as 'demo submission' and mail FatCat Records, PO Box 3400, Brighton, BN1 4WG). Whilst we are still receiving a high quantity of demos, with our ever-busy release schedule and ongoing commitments to an expanding roster of signed artists, FatCat are now finding fewer opportunities to physically release material from new artists. As an antidote to this, back in 2004, we began using our website to showcase the best of the demos we were receiving. Alongside a DIY microsite built specifically to help people who wanted to release their own music, we hosted the our favourite demos online, with artwork and MP3s available for free download. In 2010 we began to use the more immediate freedom of SoundCloud as a platform - setting up a dropbox for people to submit tracks to and a player on the front of our site to showcase the best demo submissions. 

In February 2012, the new and improved FatCat demo site you are now using was launched, again using SoundCloud as the engine to drive the site. We have kept all of the the original demo artists on the new site - grouping them in collections archived by year. There is a lot of really great material stored away here, so please do spend some time looking around. 

The choices of who we have asked to join this archive are highly selective, and we make no apologies for this. These are tracks we consider to be really good quality material, tracks that we are happy to help promote and to have associated with FatCat. If you like what you hear here, then please do download the tracks and share this music with your friends.

London.

Enjoy some of my dabblings in music.

Send us your demos for Friends & Family Records! fandfdemos@gmail.com

FatCat Records is a British independent record label founded in 1997.

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