When the pandemic shut down schools and sent students into virtual learning environments, the disparity in access to reliable technology was apparent. Families in underserved and under-resourced communities found themselves at a disadvantage, having limited access to devices and internet services within households, putting students who are already at risk in jeopardy of falling further behind. If education is supposed to be the great equalizer that levels the playing field, then the digital divide tipped the scales.

Technology has the power to build equity in underrepresented communities in areas of education, healthcare, and economic development. For Hispanics, who at 60 million represent about 18% of the U.S. population, technology is the key to fostering upward mobility. By 2050, 25% of Americans will identify as Hispanic, and 6 out of 10 will be Millennials or younger. One out of three women will identify as Hispanic by 2060. So the future is clearly multicultural, but the opportunities for advancement aren’t keeping pace. Hispanics are underrepresented in Fortune 500s and in technology sectors, and Latinas face a significant pay gap.

Education is the long-term economic strategy, and technology is part of the equation. Creating pathways for Hispanics to learn technology skills helps diversify the talent pipeline for corporations and creates favorable conditions for Hispanics to launch tech startups. Unity is power, and it will take a collaborative effort by local, state, and federal governments and the private sector to ensure digital equity for everyone.

Lili Gangas, Chief Technology Community Officer, Kapor Center and co-founder of LTX Connect discusses ways tech companies and government can close the digital divide in minority communities and create access to equitable education.

Closing the Digital Divide for Latinx Consumers

Trust is at the heart of effective communication today, particularly when it comes to science and healthcare. In a time when mistrust of institutions is growing, communicators must prioritize building authentic connections rather than relying solely on facts and figures. It’s not just about relaying information. Brands must understand audience concerns and engage in storytelling that resonates with people’s core values.
Employees are brands most powerful storytellers. Their real-life experiences help humanize organizations and build credibility both internally and externally. Tapping into employee stories not only enhances brand trust but also strengthens employer branding efforts, particularly as competition for talent intensifies.
In addition to positioning employees as brand ambassadors, research plays a crucial role in brand building. Balancing qualitative and quantitative methods enables organizations to gain a deeper understanding of stakeholders and craft messaging that is both authentic and effective. Whether preparing for a rebrand or launching a major campaign, starting with research ensures the strategy is informed and adaptable.
Inclusivity remains critical. Organizations that reflect the diversity of their customers and workforce cultivate stronger connections and build loyalty across both external and employer brands. Authentic, inclusive storytelling elevates underrepresented voices and drives measurable business results, helping brands navigate complex expectations from various stakeholder groups. 
In this episode of The New Mainstream podcast, Kate Smiley, Head of Global Employer Brand at GE Healthcare, emphasizes that in an era of skepticism, trust is essential. By combining storytelling, research, inclusivity, and emerging technologies like AI, brands can build authentic relationships and achieve real business results.

Inside the Science of Building Brand Trust Through Storytelling with Kate Smiley

The New Mainstream podcast features real conversations about the cultural nuances impacting multicultural communities in the U.S. and its influence on brand marketing and the importance of DEI in strategic marketing conversations.

Inside the Science of Building Brand Trust Through Storytelling with Kate Smiley

The New Mainstream Podcast

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