This was a fun, informative listen – enjoyed while I stretched on a Monday morning. Couple of audio glitches as you’ve flagged - I swear there was an extra female voice on the panel a couple of times at the start (Ghost AI for Halloween?) And repetition of some phrasing but apart from that – for all intents and purposes – especially since it’s a 1 x listen once-a-week update, it does the job.  I’ve listened to a few of these podcasts over the last couple weeks – have noticed the increasingly natural, conversational delivery and emotive responses from the AI voices – we’re feeding it and it’s learning. Fast!  Hoping we see some options for voices to mix up the panel so we can get more diverse and experimental with this platform. I’ll listen to the next one. Save my neck from extra screen time – stretch and listen!

Jessica Bray is Head of Media at Audience Precision. She is also the daughter of industry veterans Haydon and Kerry Bray. Having grown up in a household of media and advertising, it is perhaps not surprising Jessica is working in that same industry. 
Jessica speaks openly and honestly about her career path and the challenges and opportunities it has presented her to date and the future challenges for the industry from the perspective of someone who has almost spent their entire life in the media industry.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 
Listen on Podbean: https://managingmarketing.podbean.com/ 
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 
Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Jessica Bray And Darren Chat About How You Grow Up Into A Leadership Role In Media

Alana Burnside is the marketing director of the Industry SuperFund group. Alana and David discuss how the famous cupped hands ISA logo has kept relevance and consistency; the potentially;  life-changing importance of superannuation marketing; and the power of consistency in a marketing world often obsessed with the ‘bright, shiny and new’.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 
Listen on Podbean: https://managingmarketing.podbean.com/ 
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 
Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Alana Burnside and David Talk portfolios, creativity and consistency in a fickle world

Christopher Melotti is the Creative Director, Message Marketer and Marketing Consultant at Melotti Media and the Message Marketing Bureau. 
Often considered by some in advertising as the poor relation of B2C, B2B marketing has undergone a significant transformation with an increased focus on building strong brand relationships that support sales and create the platform for business growth.
Chris is uniquely placed to share his views on B2B marketing as he has worked in advertising agencies and successfully led marketing in several B2B businesses, and has now founded and created his own marketing and media company specialising in B2B marketing growth.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 
Listen on Podbean: https://managingmarketing.podbean.com/ 
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 
Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Christopher Melotti And Darren Discuss The Rise And Rise Of B2B Branding And Marketing

Tom Donald is the Creative Strategy Lead, and Mick Boston is the Head of Design at Lion in Australia. Being inside a major Australian beverages company, they are well placed and qualified to discuss the benefits of having creative strategy and design inside.
When the industry talks about in-house agencies, many think about production and maybe media. But what happens when an organisation takes creative strategy and design leadership in-house? What are the implications and opportunities for the marketing team, the wider organisation, and their existing agencies?
Tom and Mick share their role and the opportunities and value they create, connecting and championing creative strategy and design within and outside the organisation.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 
Listen on Podbean: https://managingmarketing.podbean.com/ 
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 
Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Tom Donald, Mick Boston And Darren Talk The Benefits Of In-House Creative Strategy And Design

Jemma Downey is Group Head of Commercial Excellence at Asahi Beverages, before which she developed a wide-ranging career spanning agencies, marketing and commercial roles in numerous international markets. 
Amongst other things, Ellie and Jemma discuss the transition to a commercial role from agency land, the ever-changing requirements of the in-house agency team and how to get the best out of them, the importance of KISS to any team trying to understand marketing effectiveness in a commercial context; and (in a first for Managing Marketing) Jemma’s stint working in the Bermuda market! 
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 
Listen on Podbean: https://managingmarketing.podbean.com/ 
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 
Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Jemma Downey And Ellie Discuss In-House Agency Services, Merging Two Giants, And Working In Bermuda!

Anton Buchner is the Marketing Strategist at Front Foot Marketing, Senior Consultant at TrinityP3 and widely known as the ROI Guy as he has built a career advising on measuring and optimising customer value to drive ROI.
Anton has observed the explosion of technology in the marketing space and has seen increasing disconnection from proving that it increases customer value.
While AI promises to have a huge impact on technology generally and marketing technology specifically, a revolution is happening in the MarTech space that will demand the attention of marketing leaders everywhere. And that is a process of detangling the tech mess many organisations find themselves in today.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 
Listen on Podbean: https://managingmarketing.podbean.com/ 
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Anton Buchner And Darren Discuss Marketing Technology And What Is It Good For

Nathan Hodges, TrinityP3 Managing Director Australia and New Zealand, has spent the last decade assessing and designing agency rosters for clients around the globe. He recently noticed a distinct trend in the way bespoke agencies are being developed and implemented.
Once upon a time, advertisers would appoint what was known as an agency, record, or AoR. This agency would provide most, if not all, of their agency needs. But in the age of technology and digital communications, those needs exponentially increased. Suddenly, marketers required a village of agencies to meet all their needs. Then, the bespoke agency arrived. And today, it is evolving. 
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 
Listen on Podbean: https://managingmarketing.podbean.com/ 
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Nathan Hodges And Darren Chat Trends In The Design Of Bespoke Agency Solutions

Matt Newell is a partner and CEO of The General Store, a retail specialist agency that deals with strategy, brand identity, advertising, store design, and technology.
When you think about retail advertising and marketing, what comes to mind? Loud, shouting, in-your-face advertising with massive price discount offers? This is the clique many are stuck with. But in fact, retail marketing is about building a destination brand, either online or in the real world, and optimising the customer experience from beginning to end, with the results of your work known almost immediately.
Matt believes more marketers are realising that the same disciplines that build solid and successful retail brands are the ones that can build all brands in the face of a rapidly changing business environment.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 
Listen on Podbean: https://managingmarketing.podbean.com/ 
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 
Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Matt Newell And Darren Chat The Rise Of Retail Brand And Brand Experience

James Greet is a long-time creative media leader and the co-founder of The Payback Project Australia, a specialist advisory working with Marketers, Agencies and Media owners to help plan a path to net zero by reducing & removing carbon emissions related to content creation and media activities, and in the process become a force for good.
In business today there are a range of ethical and moral challenges. One that has particularly caught the advertising industry is its role in the developing climate crisis. An industry that drives growth could also be seen to drive consumption and, therefore, greenhouse gas emissions.
This has come to a head recently with a campaign by Clean Creative, Comms Declare, and others to name and shame advertising agencies and comms companies that work for fossil fuel clients.
When fossil fuel clients go to the market to select an agency, both sides come to the party: one side ridicules the agencies that pitch for the business, the other side justifies their position. Who is right?
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 
Listen on Podbean: https://managingmarketing.podbean.com/ 
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

James Greet And Darren Discuss The Ethics And Challenges Of Zero Net Marketing

Since the pandemic, there has been an increasingly vocal call from agencies worldwide to ditch the pitch and trade media have run headlines and opinion pieces claiming the pitch is broken and even dead. As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so we undertook our own research called The State of the Pitch in Australia. Run from June to December last year, the report makes it interesting to read what is going on and what is going wrong with pitching. In this podcast, TrinityP3 Consultants Kylie Ridler Dutton, Lydia Feely, Ellie Angell, Anton Buchner, and Nathan Hodges join host Darren Woolley to discuss the State of the Pitch in Australia. You can download your copy of the State of the Pitch Australia Report for free at www.trinityp3.com/state-of-the-pitch/ 
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 
Listen on Podbean: https://managingmarketing.podbean.com/ 
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

The TrinityP3 Consultants Discuss The State Of The Pitch In Australian Advertising

Welcome to TrinityP3 for FIVE. A curated newsletter of the five things the TrinityP3 team thinks you need to read this week. 

Our goal with TrinityP3 for FIVE is that in five minutes of reading on a Sunday you can get up to speed, feel more informed or even get a head start on your week. 

And don’t forget you can sign up to the email version of the newsletter here or the LinkedIn version here. We have also launched an experimental AI audio edition here (the AI robots have views on adland, people!) 

This week’s curator is Lydia Feely, General Manager, TrinityP3. 


Washington Post implodes | Greenwashing case goes to court | Changes at Droga5  - November 3

Each week, TrinityP3 curates the TrinityP3 for FIVE newsletter, which gives you the five things you should read this week. The newsletter is a digest that comes every Sunday and gives you five minutes of reading to prepare you for the week ahead.

Washington Post implodes | Greenwashing case goes to court | Changes at Droga5 - November 3

TrinityP3 for FIVE

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