In this podcast episode our expert Dr. Deepika Mishra discusses the power of verified field-level data in the cotton industry. Discover how this data brings value to fashion brands, retailers, and other actors in driving sustainable business practices. Gain insights into the Trust Protocol's science-based approach, six key sustainability metrics, and impressive results achieved by growers. Listen in to understand the importance of verifiable data and its role in improving the environmental footprint of cotton production.

Why Counting Counts: Unleashing the Power of Verified Data

US Cotton Trust Protocol