This episode explores how sustainable practices in cotton production are helping to promote biodiversity. Sledge Taylor and Marshall Hardwick explain why, as cotton growers, biodiversity is important to them and why growers care about it. Topics explored include regenerative agriculture, conservation tillage, habitat preservation, cover crops and pesticide use.

Sustainable cotton production for biodiversity protection

This episode explores in depth the ways technological innovations and precision agriculture help Trust Protocol growers achieve their goals. It covers the full crop cycle of cotton and sees two growers – Aaron Barcellos from California and Nathan Reed from Arkansas – exchanging best practices and sharing what kind of innovative methods and technologies they use to plant their crops, to track their progress and to reduce the use of agricultural inputs.

The most high-tech industry you have never heard of

This episode shows how cotton can contribute to global ambitions to reduce greenhouse gas emissions (GHGs). Deepika Mishra, Global Sustainability Manager, National Cotton Council of America, and John Lindamood, a cotton grower from Tennessee, explain how the U.S. Cotton Trust Protocol supports the reduction in GHGs.

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Cotton and greenhouse gases – a relationship with a lot of potential

This episode starts from a recent report from Transformers Foundation debunking myths on the lack of sustainability in the cotton industry. Dr. Jesse Daystar, Vice President and Chief Sustainability Officer at Cotton Incorporated and special advisor to the U.S. Cotton Trust Protocol, Andrew Olah, Founder of Transformers Foundation, and Marzia Lanfranchi, Cotton Advisor at Transformers Foundation, explain why the U.S. Cotton Trust Protocol provides higher certainty on sustainability performance and why programs of this kind are the way to go.

Sustainability in cotton production: debunking myths and false claims

In this podcast episode our expert Dr. Deepika Mishra discusses the power of verified field-level data in the cotton industry. Discover how this data brings value to fashion brands, retailers, and other actors in driving sustainable business practices. Gain insights into the Trust Protocol's science-based approach, six key sustainability metrics, and impressive results achieved by growers. Listen in to understand the importance of verifiable data and its role in improving the environmental footprint of cotton production.

Why Counting Counts: Unleashing the Power of Verified Data

In this special edition of our Smarter Conversations podcast, we delve deeper into the data featured in the U.S. Cotton Trust Protocol’s 2023 Annual Report. The episode sheds light on the progress made by Trust Protocol growers to date and the potential that verified data holds for driving continuous improvement. Our Executive Director Daren Abney and Standards and Data Lead Dr. Deepika Deepika Mishra dive into the nuances of interpreting the data presented in the report and how the data is impacting the environmental footprint of cotton production.

Why Counting Counts: Unleashing the Power of Verified Data

US Cotton Trust Protocol