Visit  to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. In episode 197, we had an enlightening chat with copywriting expert Scott Bywater about leveraging AI tools like ChatGPT to improve email campaigns and sales messages. With over 20 years crafting high-converting copy, Scott provides thoughtful advice for harnessing AI without compromising quality. While AI can generate text quickly, Scott explains it lacks real understanding. He uses ChatGPT to spark ideas but still relies on human editing and expertise. His process includes research, client interviews, developing a copy strategy, and writing a draft fast to get words down.&nbsp; Scott then edits ruthlessly, cutting and refining to create tight, compelling copy. He says the real mastery lies in editing, not initial writing. Without foundational copywriting skills, AI output will be generic and ineffective. To make AI more useful, Scott recommends feeding it transcripts from client calls along with clear instructions, samples from top copywriters, and specifics like "Write this as if you're _____." This structures the creativity. We discuss the common mistake of writing headlines first, which constrains ideas. Scott advocates writing the full copy and creating headlines last when your subconscious has absorbed the content. This unlocks breakout headlines you'd never conceive otherwise.&nbsp; For email subject lines, Scott often identifies the most powerful hook buried deep in his draft copy, then uses it as the subject and adjusts the opening accordingly. Writing this way leverages AI creatively while retaining human nuance.&nbsp; Scott shares tactics for launching online courses, from drip-feeding teasers to special pre-launch incentives building scarcity and excitement. He structures launches like direct-response sales letters with compelling sequencing.&nbsp; While AI has limitations, Scott sees its ability to enhance human creativity and productivity. But we must first dedicate ourselves to mastering foundational skills, from research to editing. AI augments human ingenuity rather than replacing it. We found Scott's balanced perspective on integrating AI into copywriting refreshing.&nbsp;  Listen to this episode and embrace the possibilities while navigating the fine line of not leaning too heavily on the convenience of AI content creation. To DOUBLE your lead-to-sale CONVERSION with the leads you already have, go to&nbsp; for his exclusive, free, no-fluff, audio training and companion PDF guide. Inside you’ll get word-for-word email follow-up templates, phone scripts, and more that you can put to use today.

Episode 197 - Interview with Scott Bywater

Visit  to DOUBLE your lead-to-sale CONVERSION with the leads you already have.  This video is brought to you by John Blake Sales Breakthrough Solutions.  💻 Visit the website:   In episode 198 we cover two fast and highly effective ways you can maximise profit in your business by looking at both topline revenue and bottom line profit.  I have noticed some economic forecasts that predict a slowing in the economy due to increased interest rates, slower exports and lower consumer spending.  In these situations it’s tempting to simply blame our poor results on the economy, but you can take specific actions now to ensure this doesn’t disrupt your business.  So what I have covered here are the two best ways I have learned to make sure you are least and last affected by this IF it happens to your industry.  We talk about some specific places you can look on your balance sheet where you can cut expenses but also how you can optimise your top line revenue without increasing your spending on marketing.  These are easy wins that are super easy to implement, and if you haven’t looked at them in the last 12 months, I guarantee you will find some ways to put more profit straight into your bottom line.  💰&nbsp;DOUBLE your lead-to-sale CONVERSION with the leads you already have, click here:   Download your exclusive, free, no-fluff, audio training, and companion PDF guide. Inside you’ll get word-for-word email follow-up templates, phone scripts, and more that you can put to use today.  🗓CONTACT ME: To book a time with me personally to design a business scale plan for your business click here:   📖FREE BOOK: To download my FREE Attract Dream Clients Book click here:&nbsp;  Attract dream clients on-demand using my unique direct-to-corporate strategy  📈UNLOCK SALES REVENUE CALL: To book a complimentary Unlock sales Revenue Call with John, simply follow the link below...

Episode 198 - 2 Keys Ways to Maximise Profit and Protect Your Business from a Possible Downturn in 2024

Visit  to DOUBLE your lead-to-sale CONVERSION with the leads you already have. This video is brought to you by John Blake Sales Breakthrough Solutions.&nbsp; 💻 Visit the website:&nbsp; Have you ever listened to yourself or your sales team on a sales call? If you haven’t, you’re missing a massive opportunity to improve yours and your team's effectiveness on sales calls. And therefore missing out on a massive opportunity to cause a big shift in your sales results. Since phone and video sales calls were able to be recorded and reviewed in my coaching sessions, my ability to coach and improve sales results has gone up by at least a factor of 100! I have now listened to 100’s of sales calls and I have noticed a pattern of incredible opportunities to help the clients I work with. I even helped one sales person grow his sales by 58% simply by reviewing his sales recordings. In this episode, we explore the 5 strategic advantages of listening to call recordings and why it put’s normal sales coaching on steroids… 💰 DOUBLE your lead-to-sale CONVERSION with the leads you already have, click here:  Download your exclusive, free, no-fluff, audio training, and companion PDF guide. Inside you’ll get word-for-word email follow-up templates, phone scripts, and more that you can put to use today. 🗓CONTACT ME: To book a time with me personally to design a business scale plan for your business click here:  📖FREE BOOK: To download my FREE Attract Dream Clients Book click here:&nbsp; Attract dream clients on-demand using my unique direct-to-corporate strategy 📈MASTER CLASS: To attend the next Sales Mastery Certification click here:

Episode 199 - Five Reasons Why Giving Your Sales Team Coaching On Their Call Recordings Will Put Results On Steroids

This week we are going to talk about another recurring conversation I have with clients. It’s when they have just hired a new sales team member and they are trying to work out if the new guy or girl is going to cut it or if they should let them go. Now, if you get the selection, induction, training and support systems right, this is way less likely to happen, but sadly, not many businesses have these systems in place. Which puts them in a sink or swim type situation, and if that is you right now, then this episode is going to be super valuable. We’ll cover the 3 big telltale warning signs that point to your salesperson sinking like a lead weight. Knowing these warning signs will not only help you to get rid of someone as early as possible but also to avoid it happening in the future.

Episode 200 - The 3 Big Warning Signs a New Sales Team Member is Not Going to Make It

This is another big mistake I see business owners making over and over again. It’s where they promote a great sales person into a sales manager position. The instant problem this creates is the salesperson often has no idea how to be a great sales manager, and sadly being a great salesperson offers little or any advantage. The upshot for the business is they lose a great salesperson (plus the revenue hole this creates) and they get a very average sales manager. There is a way to do this though, so if you are a sales person wanting to make the switch to management or you are a business owner who wants to help a high performing sales person make the switch, this will be well worth a listen. &nbsp;

Episode 201 - Mastering the Transition: From Salesperson to Sales Manager

Everyone gets them… Flat spots in your business revenue… Maybe there’s been a change in the economy, maybe you are changing lead sources or maybe you’re getting back from a break and you simply need to rev things up again. This week I wanted to give you 3 simple strategies you can do to crank things up FAST. These three strategies, if you put some focus on them will cause an instant increase in your sales - right when you need them. They are simple to implement and require no additional cost to get things rolling. I have used these myself and with my new and existing clients for years. Have a listen here and get started today.

Episode 202 - Sales Surge: Increase Your Results in Just 2 Weeks

Today I am going to share a real-life case study about a client I worked with a few years ago in the online advertising space. They came to me desperately needing to increase their sales and nothing was working. I remember walking into their office and the tension in there was palatable - you could literally feel the pressure and stress everyone was under. Fast forward 4 weeks and they had increased their sales by 500% all by making one simple change in their approach. You can apply this approach to almost any business so I’m sure you’ll get a stack out of listening to this week’s episode.

Episode 203 - Unlocking Sales Success: 3 Game-Changing Approaches for Rapid Growth

In this week’s episode, I had the pleasure of interviewing Lloyd Thompson from VirtualDOO. Given we are both business growth book geeks, we decided to talk about each of our top 3 books for growing your business. Lloyd’s business VirtualDOO specializes in putting in a “Director of Operations” service on a fractional basis to smaller non-corporate businesses. Because of Lloyd’s core area of focus, he had a different take on his top 3 books than what I did, which was all about revenue growth. The result?&nbsp; I’ll let you judge for yourself, but I think it provided a great balance of 6 battle-tested resources for growing a small to medium non-corporate style business. You’ll hear why we picked each book and what our top takeout of each book was. I’m sure you'll get a heap of value from this episode. &nbsp;

Episode 204 - Top 3 Business Growth Books with Lloyd Thompson

Do you run or sit in on sales opportunity meetings with your sales team? Do they run on time? Do they get off track? Do you think they are actually productive? Chances are you are making at least 1 or more of the top 10 mistakes I see when business owners or sales managers run sales opportunity meetings. In this episode we go over all 10 and most importantly how you can fix them…forever. You’ll not only identify where you are going wrong but precisely what you need to do to keep your sales meetings efficient, effective and productive.

Episode 205 - Top Mistakes Businesses Make in Sales Meetings

Did you think I’d keep my promise? In this week's episode, we go through an example of a template you can use to run a sales meeting. This template has built-in accountability, structure and that moves opportunities through your sales process once clients are in contact with you. This is a template I have perfected with multiple companies I have worked with. It will be easy to adapt to your business so I encourage you to take notes as you go, I also offered to send you a sales meeting template, so if you’d like me to, email me at john@john-blake.com.au and I will get back to you. PS This is the LAST week you can get access to the Sales Mastery Certification at the special initial price. Learn more and get the training here:  Then simply email and tell me at john@john-blake.com.au if you are in, out or have any questions.

Episode 205 - Top Mistakes Businesses Make in Sales Meetings

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