The UK's Number 1 Hit Music Station, Capital, has received another massive update. Operated by the UK’s leading commercial radio company, Global, the Capital network attracts close to 8 million listeners per week. It is the home of Capital Breakfast with Roman Kemp, and of landmark events such as Summertime Ball and Jingle Bell Ball.

Following an earlier package of the same size, Global commissioned another batch of 10 Individual Top of Hours. Musically inspired by the biggest hits from today's hottest artists, these assets are designed to keep Capital close to the ever-evolving music cycle. The package is completed by Out of Breaks; quick shots to exit commercials and kick off music sweeps.

Working with this iconic brand and its dedicated team is always an exciting creative endeavour. Capital is one of those rare stations that set a standard for CHR. They’re playing in the league of Z100, KIIS FM and NRJ. Many programmers are getting inspiration from what’s happening at Leicester Square. So we’ve wanted to create imaging that spells their brand in CAPITALS.

Capital - United Kingdom | Demo

The number 1 non-stop music station is Sky Radio in the Netherlands. They have commissioned PURE Jingles to create playlist-updated Power Intros (branded songs), which are produced in collaboration with the station's imaging team.

Uunco Cerfontaine, Radio Director Sky Radio: “Music is what it's all about at Sky. Apart from news, weather and traffic, you will not hear any presenters, but 24/7 non-stop music. It is therefore extra important that we create an optimal music flow with which we help our listeners through their busy day. Power Intros are an essential part of this, melding a jingle and a song into one beautiful piece.”

“Studies show that sung audio logos have a major effect on the recall of a brand or slogan and on the behaviour of a listener or consumer,” adds Thomas Giger of PURE Jingles. “Power Intros connect a radio brand with songs that are popular within their target audience. One would also want to prevent interruptions of a non-stop music sweep, and maintain a forward momentum instead. In this context, along with short jingles, Power Intros are conducive to a longer Time Spent Listening and higher market share.”

The creation of each Power Intro is an intensive creative process for which the PURE Jingles team often collaborates with Sjoerd Konijn and Arjan van Lierop of Sky Radio. Sjoerd Konijn: “Very cool and inspiring to brainstorm together and to be present at the monthly vocal sessions.” Arjan van Lierop adds: “It leads to surprising, striking productions, and every intro adds power to our brand.”

Sky Radio - Netherlands | Demo

A selection of my favourite power intros I've made for BBC Radio 1 & imager

Jake Cusworth - BBC Radio 1 Power Intros

100% NL - INTRO'S - Q1 2022

MNM | IMAGING 2022 - 1

Powerintros April 2022

Mikel Vilchez HightLight 2022 003

NRK MP3 | BEATMIXES JANUARY/MARCH 2022

IMAGING | 538 PROMO F1 (FT. SJOERD KONIJN) + POWERINTRO'S

PERFECT FOR PROGRESSIVE POP

Playing Pop & Pop-Rock with a slightly progressive character?
4 Show Openers + 6 Station IDs. Together forming a not-so-common package.
Designed to make you stand out. Perfect for Adult Hits or ‘Alternative CHR’. 
Even suitable for Hot AC stations that wish to set themselves apart.

SRF 3 - Switzerland | Demo

Monthly highlights from the most trusted imaging service in the world. Have a listen to what we’ve been up to…

100% NL - INTRO'S - Q1 2022

Lars van den Brand

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