Marketing is changing: where we were trying to avoid bot traffic before, we're now increasingly having to optimise for AI and agentic systems instead. But, soon everyone's content will be similar, and it's where the human element will set us free, according to Katherine Freeley, Head of Media at Boehringer Ingelheim. Katherine comes back to the podcast five years since her last appearance, sharing why we should use AI to super charge our human capabilities and reflecting on how marketing has and will continue to change.&nbsp;

Episode 299 / Katherine Freeley / Boehringer Ingelheim / Head of Media

The Shiny New Object Podcast is hosted by Tom Ollerton, with the aim of investigating the latest marketing technologies and makes sense of them for brands and their agencies.

In this first episode, hosted by The Drum, he speaks to Contagious's chief Alex Jenkins.

The Shiny New Object Podcast: Alex Jenkins, editorial director of Contagious

Tom Ollerton, host of the Shiny Things Podcast speaks to Amy Kean, Head of Strategic Innovation, Starcom Global Clients.

The Shiny New Things Podcast: Amy Kean: Head of Strategic Innovation, Starcom Global Clients

The Shiny New Objects podcast sees host Tom Ollerton talk to Simon Kemp, Founder & CEO, Kepios,

The Shiny New Objects Podast: Simon Kemp, Founder & CEO, Kepios

The Shiny New Thing podcast host Tom Ollerton speaks to Rachel Falconer, head of Goldsmiths Digital Studios about the exciting new trends she sees in the advertising technology sector.

The Shiny New Object Podcast: Rachel Falconer, Head of Goldsmiths Digital Studios

Dave Birss and Patrick Collister shoot the breeze with The Shiny New Podcast's presenter Tom Ollerton.

The Shiny New Object podcast: Patrick And Dave Birss

Speaking to Tom Ollerton this week on the Shiny New Thing podcast is Penny Parnell, the 'Leader of all things Creative' at Not on the High Street who offers her own perspective on being creative.

Penny Parnell, Not on the High Street Creative Leader

Tom Ollerton talks to Justin Cooke, founder of Justin Cookie and vice chairman of Unicef UK for the Shiny New Object podcast.

Fortune Cookie founder Justin Cooke on the Shiny New Object podcast

Talking about the latest marketing technology in order to make sense of it for brands and agencies to apply it through his podcast 'Shiny New Object' is Tom Ollerton, AI consultant and the former innovation director at We Are Social. 

In this episode, Uefa's new digital director, Craig Hepburn, who was still at Tata Communications at the time of recording, discusses his favourite pieces of marketing innovation. 

Each episode of The Shiny New Object Podcast will be distributed in partnership with The Drum and can be followed by subscribing through the Apple podcast app (which also currently features the SheSays Says series) here on the website or follow The Drum's SoundCloud page.

Tom Ollerton is a consultant in the field of creative artificial intelligence. He helps brands use the speed and scale of AI to make their content and media budgets work harder. Tom runs a monthly meetup called ‘I’ll Be Back’ that studies the intersection of creativity, ads and AI. Each week he interviews an influential marketer about their favourite new marketing technology.

Shiny New Object Podcast - Craig Hepburn, formerly Tata and now Uefa's digital chief

Nicole Yershon, founder of NY Collective & LabForHire&Co  is a powerhouse when it comes to innovation and driving it within the advertising sector, especially during her stint at Ogilvy London. Here she talks to Tom Ollerton as part of the Shiny New Object Podcast.

Shiny New Object Podcast: Nicole Yershon, consultant, speaker, mentor and connector

Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative&nbsp;

Episode 80 / Bonnie Chia / WWF / Head of Brand

'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. 

Now brands are wielding incredible power to influence our choices in every corner of our lives. Algorithms control how we stay in touch with our friends, the price we pay for our food, the films we watch and even who we fall in love with.

If a brand can pay; then facebook, google and Amazon can make them play - with the hearts and minds of consumers.

Marketing tech is the most powerful force in commerce today.

The ‘Shiny New Object’ Podcast investigates the latest marketing technology and makes sense of it for brands and their agencies.