From running the rental shop at Sugarloaf to becoming president of Sunday River, Dana Bullen joins Nancy to talk about his career in the ski business. While it may have been all about the snow when he started his career, Dana describes how people also take their experience into consideration, from the food to guest services. It all comes back to the snow at the end of the day, so Dana describes the importance of snowmaking and how Sunday River shares the snow conditions with their audience.   5:06 – After running the rental shop at Sugarloaf for less than two weeks, Dana explains how he knew he wanted to be the president of a ski resort. 7:17 – Dana describes the Sunday River brand and how he has helped continue to build it. 10:23 – Dana talks about how much marketing has changed over the years and how Sunday River has adapted. 14:46 – Nancy asks Dana about his personal brand. 19:34 – Dana shares the importance of snowmaking at Sunday River. 23:09 – Dana explains how Sunday River promotes its snowmaking. 25:51 – Dana describes how he trains team members to achieve a common vision. 31:13 – Dana provides a resource that changed how he looked at his role and responsibilities.   Quote “It's about the snow and the food. It's about the snow and the way you treat my children. It's about the snow and guest services. All of those pieces and all of the different places that people touch us, starting with the website, make us who we are and they all need to add up to something positive. Just the snow alone doesn't cut it anymore, but it all comes back to the snow at the end of the day.” – Dana Bullen, President of Sunday River.   Links: Honig Vineyard &amp; Winery: https://www.honigwine.com/ L.L. Bean: https://www.llbean.com/ Shawnee Peak: https://www.shawneepeak.com/ Saddleback: https://www.saddlebackmaine.com/ Lost Valley: https://www.lostvalleyski.com/ “The Servant” by James Hunter: https://www.amazon.com/Servant-Simple-Story-Essence-Leadership/dp/0761513698 “The Infinite Game” by Simon Sinek: https://www.amazon.com/Infinite-Game-Simon-Sinek/dp/073521350X   https://www.marshallpr.com/podcast/episode-104-how-to-grow-an-already-established-brand-with-karl-strand-general-manager-at-sugarloaf/   Activate https://prmaven.com/how-to-activate-the-pr-maven-podcast-flash-briefing/ on your Alexa Device.  Join https://www.facebook.com/groups/238596473670157/.    About the guest:     With more than 30 years of ski industry and management experience, Dana Bullen began serving in his current role as resort president of Sunday River in September 2004. Prior to his promotion, Bullen worked as vice-president of partnership marketing for American Skiing Company where he oversaw corporate partnership programs for the company’s entire network of resorts. He worked his way up the ski-business ladder shortly after earning a bachelor’s degree in history from the University of Maine Farmington in 1988, holding various positions at Sugarloaf as well. In 2017, he was inducted into the Maine Sports Hall of Fame. A native of Farmington, Maine, Dana enjoys skiing, fishing, hunting and the Maine outdoors.   Looking to connect:           Email: https://sundayriver.com Website: http://www.sundayriver.com

Episode 164:  It’s Not Just About the Snow Anymore: How to Adapt to Changing Customer Preferences, With Dana Bullen, President of Sunday Riv (made with Spreaker)

About Drew McLellan:
Drew has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R and still actively runs the agency.

He also owns and runs Agency Management Institute (AMI), which serves 250+ small to mid-sized agencies (advertising, digital, marketing, media and PR) every year, so they can increase their AGI, attract better clients and employees, mitigate the risks of being self-employed in such volatile business and best of all — let the agency owner actually enjoy the perks of agency ownership.

Drew often appears in publications like Entrepreneur Magazine, New York Times, Washington Post, Agency Post, AdAge, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.”

He also speaks at leading agency conferences and is often cited in agency-centric content for his expertise in the industry.
When he’s not hanging out with clients or agency owners and their staff, Drew spends time with his daughter and pondering why the Dodgers can’t seem to win the World Series.

Drew has a Master’s Degree from the University of Minnesota.

In this episode:
The psychology teacher who changed his career path
Drew’s fax machine story that led to his role as an influencer
His secret for keeping an organized to do list
The importance of building trust with your clients
The value of measuring the right metrics for your business
“You can build an amazing business by really helping people with where they want to go.” — Drew McLellan, Top Dog at Agency Management Institute

Highlights from this episode:
4:25 – The advice that launched his advertising and marketing career
9:14 – Drew explains the power of earned media
10:03 – The fax machine story behind the biggest new business driver for his agency
11:43 – The secret that helps Drew manage his to-do list
21:22 – How Drew and his agency measure public relations and marketing success
24:24 – Drew shares his favorite type of compliment
27:10 – How blogging benefited the growth of his network and his job
31:07 – Social media advice for young professionals

Looking to connect?
Website: agencymanagementinstitute.com
Email: Drew@agencymanagementinstitute.com
Podcast: Build a Better agency podcast: https://agencymanagementinstitute.com/agency-owner-podcast/
Twitter: @drewmclellan
Linkedin: www.linkedin.com/in/drewmclellan

Episode 4: Drew McLellan, Top Dog at Agency Management Institute

About Craig Marshall:
Craig Marshall is the executive director of sales & marketing for the World Pro Ski Tour. Craig grew up at Sugarloaf, Maine and ski raced while at Carrabassett Valley Academy and at the NCAA Division I level for Colby College. He moved to Portland, Maine, in August of 2015 and still lives there while running the WPST. Craig works part time as a youth ski race coach in addition to playing golf and squash.

In this episode:
Craig’s career takes an early turn from broadcasting to sports marketing
The story behind the World Pro Ski Tour
What’s next for the World Pro Ski Tour
How the athletes have embraced networking and social media
Skiers understanding the role of marketing and sponsorships

“Just be outgoing and enthusiastic about whatever you’re going to be doing.” — Craig Marshall, Executive Director of Sales & Marketing, World Pro Ski Tour

Highlights from this episode:
3:58 – Craig meets Ed Rodgers and how that connection led to his role today
7:43 – Innovation is key to marketing the World Pro Ski Tour today
10:59 – The opportunity for the athletes to grow their careers
12:44 – Tapping into the power of social media and hometown publicity to grow the tour
17:25 – The challenge of measuring public relations and marketing efforts
20:52 – The importance of tailored sponsorship opportunities
28:35 – His advice for people trying to start their career in sports

Looking to connect?
Website: worldproskitour.com
Email: cmarshall@worldproskitour.com
Twitter: @worldproskitour
LinkedIn: craigbmarshall

Episode 3: Craig Marshall, Executive Director of Sales & Marketing, World Pro Ski Tour

About Lori Highby:
With a core personal value of lifelong learning, Lori has shared creative and strategic digital marketing, personal branding, and entrepreneurship lessons with people and organizations from all over. Her years of experience, education, and involvement range from currently owning a digital marketing agency, Keystone Click; being the 2013 recipient of the “Bravo! Entrepreneur Award” from BizTimes Media; and teaching undergraduate students as an adjunct professor at UW-Milwaukee to serving on numerous boards including the Better Business Bureau of Wisconsin. Lori earned her bachelor’s degree in business & marketing from Marian University and her MBA from Cardinal Stritch University.

In this episode:

The value of face-to-face marketing
What move changed Lori’s credibility
Leveraging video and technology
Examples of measuring marketing success

“The more diverse that your network is, the richer that you are as a human being as far as value you can bring to others.” — Lori Highby, President/Owner, Keystone Click

Highlights from this episode:
4:09 – What compelled Lori to choose her career in marketing
6:50 – What Lori would have done differently in college
8:49 – The biggest move that changed Lori’s business and credibility
11:36 – The power of videos and podcasting for business
24:10 – The importance of networking and creating an inner circle
26:56 – The value of content creation and building your brand reputation

Looking to connect?
Websites: Lorihighby.com and www.keystoneclick.com
Podcast: https://lorihighby.com/social-capital-podcast
Email: lori.highby@keystoneclick.com
Twitter: @ljhighby
Linkedin: www.linkedin.com/in/lorihighby

Episode 2: Lori Highby, President/Owner, Keystone Click

About Becky McKinnell:
Becky McKinnell, founded her award-winning digital agency iBec Creative the day after graduating from the University of Southern Maine in 2006. Becky has since been recognized as one of Businessweek’s Top 25 Entrepreneurs 25 and Under, was named U.S. Small Business Administration Young Entrepreneur of the Year, and received the Stevie Women in Business Award, among numerous industry recognitions for her company’s work. 
In addition to iBec, Becky is a founding partner of ikno intranet, a social intranet software designed for companies between 50 and 500 employees that need an easy and intuitive way to communicate online.
Quote:
“When you are out building your network, and making connections, be human and be helpful and kind and all of that will come back to you.” - Becky McKinnell, President, iBec Creative
In this episode:
3:38 - Taking the opportunity to grow a business out of college
6:00 - How she avoided being a starving artist
8:08 - How a clean canvas in her profession gave her an advantage
9:23 – What proactive PR did for her website business
13:05 – Using social media to attract new employees 
21:00 – The story behind the company name, iBec Creative
22:06 – How iBec Creative measures success for clients
25:50 – What iBec Creative is doing to building trust with clients
29:09 - How Business Networking International led to her networking success
33:03 - Becky’s tip for young professionals starting their career
37:40 – Becky favorite quote about networking from the Little Black Book of Connections (link to https://www.amazon.com/Little-Black-Book-Connections-Relationships/dp/1885167660)
Looking to connect?
•	Websites: ibeccreative.com, ikno.io, wildwoodoysterco.com
•	Linkedin: https://www.linkedin.com/in/beckymckinnell
•	Email: becky@ibeccreative.com

Episode: 7: Becky McKinnell, President, iBec Creative

Kate Paine helps executives and entrepreneurs stand out online so they become a recognized authority in their marketplace or industry, and a respected asset to their company and clients.

She uses her journalism, PR and marketing experience to tease out her clients’ compelling story to position them as an industry visionary or influencer both online and off. Identifying an individual's “slice-of-life” story makes her expertise uncommon in the world of online personal promotion and social selling. She’s an expert on using LinkedIn as a powerful personal branding tool, speaks at national marketing conferences, and teaches LinkedIn for corporate sales training.

Episode 8: Kate Paine, Founder and President of Standing Out Online

About this episode:

In this episode, Nancy records her podcast from her presentation at the Kennebec Valley Chamber of Commerce Business Expo about how to build your personal brand and network online. She talks about how a podcast can help build your personal brand, suggests improvements you should make to your LinkedIn page and gives resume advice.

In this episode:
3:09 – What makes you stand out when you meet someone

3:49 – Nancy’s advice for handshakes

4:26 – How to improve your digital footprint online

8:12 – What you should do to improve your LinkedIn profile

9:46 – How Nancy got her first career position in marketing

14:25 – Why you need to be memorable and stand out

15:35 – Why you should Google your own name and use Google Alerts

16:36 – What Nancy says should be on your resume and what will get it thrown in the trash

18:26 – How to start a podcast, invite guests and create a scheduling system

23:51 – The difference between narrowcasting and broadcasting and Nancy’s podcast recommendations

“If you are remarkable in some way, you’re going to be more likely to be promoted or hired because people will remember you. You want to be memorable.” — Nancy Marshall, Founder & CEO, Marshall Communications

Looking to connect?
Email: nancy@prmaven.com
LinkedIn: www.linkedin.com/in/nancymarshall
Twitter: @MainePRMaven, @PRMavenNation
Websites: prmaven.com, marshallpr.com

Episode 9: How to Build Your Personal Brand and Network Online (solocast)

About Bill Green:
Bill Green specializes in telling rich stories of Maine's outdoors. Bill is Maine’s senior television reporter (more than 40 years) and one of its most popular as well.

In 1993, he became a full-time feature reporter having already established the weekly segments Green Outdoors and My Hometown. In 2016, his show Bill Green’s Maine won the Regional Emmy as Outstanding Magazine Program in New England.

A lifelong Mainer, Bill was born in Bangor (1953) and attended the University of Maine. He is an inductee into the Maine Broadcasters’ Hall of Fame and the Maine Sports Hall of Fame. He is a Registered Maine Guide, has served as Senior Warden at Trinity Episcopal Church of Portland and Assistant JV Baseball Coach at Greely High.

One interesting fact about Bill is back in the year 2000, he donated bone marrow to a 10-year old leukemia patient in Holly, Michigan who went on to graduate from college and is recently married.

Bill and his wife Pam reside in Cumberland. They have two grown children, Sam and Emily.
In this episode:
5:49 – How Bill Green’s television career got started by getting fired from McDonald’s
9:17 – Bill Green shares his first on air experience 
11:26 – Bill and Nancy share stories of their mutual friend and PR pro, Chip Carey, who handled Sugarloaf’s public relations
14:24 – Why Bill isn’t worried about having the most social media followers
15:08 – Bill explains how he used social media to follow news about Senator Susan Collins after the Brett Kavanaugh hearing
16:41 – Bill answers if social media could influence if the station does a news story
17:40 – Bill shares his 4th of July sturgeon story and explains the water-skiing squirrel genre type of story
25:53 - Why one Facebook Live video Nancy produced with Bill never aired
28:34 - The importance of journalistic ethics and the importance of presenting both sides of the story
30:25 – How and why the longtail of the web is driving traffic to the Kotzschmar Organ in Portland, Maine
32:06 - The decision Bill had to make during live shot while the national anthem was playing at the Dempsey Challenge
34:58 - Why Bill Green became a registered Maine Guide
38:03 – What type of Sugarloaf mountain video footage was important to Bill any why
39:38 – Hear what’s changing for media that cover the outdoors
41:44 - Bill’s career advice for the next generation
42:09 - Nancy and Bill reflect on the importance of networking and maintaining a Rolodex of contacts 

Quote:
“Find your job and do it well and go out and work your butt off.” – Bill Green, reporter, anchor and executive producer at NEWS CENTER Maine

Links:
Wilford Brimley - https://en.wikipedia.org/wiki/Wilford_Brimley
Victory Chimes - http://victorychimes.com/
Kotzschmar Organ - http://www.foko.org/
Newscentermaine.com
Sugarloaf.com

Looking to connect?
•	Facebook: https://www.facebook.com/people/Bill-Green/849529053
•	Twitter: @billgreensmaine
•	Websites: https://www.newscentermaine.com/article/about-us/team-bios/bill-green/97-32593556

Episode 10: Bill Green, reporter, anchor and executive producer at NEWS CENTER Maine

About Stephen Woessner:
Stephen is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act and achieve. Onward Nation is listened to in 120 countries around the world.

Stephen is the author of three books, including the #1 bestseller, “Profitable Podcasting,” and his digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine.

In this episode:
4:22 – How entrepreneurship runs through his family
8:30 – Stephen’s reaction when Nancy calls him a Greek god
9:36 – The growth of Stephen’s Onward Nation podcast and why he thinks it has been so successful
10:59 – The exact moment when Stephen Woessner realized why he and his team started the Onward Nation podcast
13:50 – What Stephen would have done differently related to Predictive ROI and the Onward Nation podcast
16:00 – Nancy explains how Stephen Woessner helped with a strategy that enabled the agency to grow and become what it is today
17:38 – Why Nancy thinks the PR Maven Podcast® has been a success
26:41 – The use of search engine optimization related to personal branding and social media
31:41 – Stephen’s theory on getting podcast ratings on iTunes and Google
35:46 – Stephen’s advice for young entrepreneurs
37:49 – What Stephen is sick of on Facebook related to marketing and starting a business
39:11 – Nancy shares how her aunt helped her with why it is important to acknowledge happiness
40:50 – Advice for business owners and one of his favorite quotes from Gary Vaynerchuk
Quote:
Advice for entrepreneurs: “It’s never going to be perfect, just get started and you’ll figure it out.” Stephen Woessner, CEO of Predictive ROI
 
Looking to connect?
•	Email: stephen@predictiveroi.com
•	Linkedin URL: https://www.linkedin.com/in/stephenwoessner/
•	Twitter handle: https://twitter.com/stephenwoessner
•	Website: predictiveroi.com
•	Stephen’s book: https://www.amazon.com/Books-Stephen-Woessner/s?ie=UTF8&page=1&rh=n%3A283155%2Cp_27%3AStephen%20Woessner
•	Podcast: https://predictiveroi.com/onward-nation-podcast/

Episode 11: Stephen Woessner, CEO of Predictive ROI

About Charlene Williams:
Charlene joined Marshall Communications in 1997 and quickly became Nancy’s trusted “right hand.” Her unmatchable work ethic, commitment to generating the greatest results for clients, and keen marketing and business judgement skills led to her being named president of the agency in 2013. 

Working with a variety of clients in different industries is something that Charlene finds rewarding, but her true passion is working with tourism clients and she’s played a leadership role in executing the Maine Office of Tourism account since 1998. She also enjoys sharing her public relations expertise and love of destination marketing with businesses, attractions, chambers and organizations through presentations throughout Maine and beyond.

In this episode:
5:07 – How Charlene started her career and quickly became the “Clipping Queen”
8:13 – Who compelled Charlene to work in public relations
9:38 – Charlene’s important role in developing the agency’s relationship with the Maine Office of Tourism
12:11 – Charlene reflects on the sacrifices she has made and what she believes creates success
13:45 – Nancy talks about the agency’s growth because of Gino Wickman’s book, “Traction,” and Charlene’s role on the leadership team
15:23 – Charlene talks about the impact of social media for the Maine Office of Tourism
16:34 – What social media platform is the darling of destination marketing and how it has changed public relations for the state
19:50 – Nancy and Charlene reflect on previous public relations techniques, how things have changed and how it has helped get information to the media faster
21:56 – One thing that hasn’t changed in public relations, why it is so important and how to do it
26:39 – Nancy and Charlene talk about the importance of measuring public relations success based on goals and key performance indicators
28:11- Why Nancy recommends the book “Starting with Why” by Simon Sinek and the importance of measurement dashboards
29:23- How Charlene has built her network and how she acknowledges professional and personal contacts are interested in different content
30:44 – Nancy and Charlene talk about building relationships and the story of meeting Beth Harpaz and how it led to a relationship with the Maine Public Relations Council
34:00 – The new age of a clipping service is Google.com/alerts
35:00 – Charlene reflects on a tough time for the agency a few years ago and the value of a strong network

Quote:
 “When I work with a travel writer and we connect on social networks, I learn so much about them before they come to Maine or before they do a story.” – Charlene Williams, President of Marshall Communications

Looking to connect?
•	Email: cwilliams@marshallpr.com
•	Linkedin: https://www.linkedin.com/in/charlene-williams-4549647/
•	Twitter: @charlenenmc
•	Websites: marshallpr.com

Episode 12: Charlene Williams, President of Marshall Communications

About Anna McDermott:
Anna was born in Portland, Maine and grew up her dad's 30-acre farm in New Gloucester. She attended Waynflete in and then Wheaton College for two years, where she majored in English. She later graduated summa cum laude from USM with a BA in Communications.

During her studies, she proposed to her boyfriend, Jake, who had just been accepted to Lewis & Clark Law School, in Oregon. In 2004, Anna moved west for three years and worked in a boutique hotel downtown. 

When Anna moved back to Maine, she was looking at careers in the hospitality industry. She received a great offer to work for one of Portland's most prestigious hotels, The Portland Regency. However she also saw that Nancy was hiring and was interested in joining the public relations firm. She got an interview, and as Anna says the rest is history.

In this episode:
3:51 – How Anna learned about the role of a brand ambassador by working at The Danforth bed and breakfast  
5:50 – Who helped her find and connect with Nancy
7:43 – What Anna would have done differently when she enrolled in college
9:54 – Anna talks about one of her favorite travel memories and how the ability to speak a different language was important to her
10:46 – Anna reflects on when Facebook started and how she accidentally sent a friend invite to all her ex-boyfriends
12:00 – How Anna feels about the power of social media to connect with her friends across the country
16:00 – How technology and social media allowed Anna to move from Maine, but stay employed by working remotely
20:52 – What Anna thinks is the strongest and most powerful way to get information out on social media
23:19 – The food prank for people who take pictures of their food on social media
25:26 – Anna shares a story about Maine’s eel industry
27:12 – How Anna has built her own personal brand and she explains how she sees it as art
30:50 – How Anna uses food and meals as a networking tool and Nancy talks about Gemütlichkeit
33:50 – The way Anna has built her network and shocks Nancy by calling herself an introvert
39:40 – Anna just turned 40 and share advice for young people who are trying to find themselves and the type of person they want to be.

Quote:
“We are not static people, we change all the time and the older you get the more in control you are of becoming the person you want to be and a person you want to be around because you are always around yourself.” – Anna McDermott, Content Creator at Marshall Communications

Looking to connect?
•	Email: amcdermott@marshallpr.com
•	Linkedin: https://www.linkedin.com/in/annamcdermott/
•	Facebook: https://www.facebook.com/anna.mcdermott

Episode 13: Anna McDermott, Content Creator at Marshall

The PR Maven®  Podcast is the combination of traditional networking techniques combined with the power of social media to build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

Episode 164: It’s Not Just About the Snow Anymore: How to Adapt to Changing Customer Preferences, With Dana Bullen, President of Sunday Riv (made with Spreaker)

The PR Maven® Podcast

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