I decided to do this podcast because I realised most people confuse themselves between market strategy and marketing strategy. The repercussion of this confusion is that you are unable to give due attention to each of them. 

Market strategy is the tactical approach you take in deciding who will be your target customer and how you’re going to convince them that you are better than the others in the market. 

Marketing strategy, on the other hand, is a set of tactics that you apply to effectively convey your business proposition to your ideal customers.

In this podcast, I explain these differences with examples, so you can comprehend the difference, and develop and implement market and marketing strategies separately and see better results for your business.

Mike Killen's video - Top 7 marketing strategies for 2019: https://youtu.be/zYErIjUWdgc

At Debout, we help B2B brands develop and implement effective go-to-market strategies so you can succeed. Contact us at mohammed.sha@debout.co.uk or visit our website at https://www.debout.co.uk/go-to-market-strategy

Timestamps:
Definitions 2:30
Market Strategy 3:07
Marketing Strategy 9:20

Market Vs Marketing Strategy

Whether you want to estimate you universal market size or addressable market size, or develop an ABM strategy for your company - you need a list of companies operating in your target industry, in your target geography. Such a list of companies is also critical for your advertising campaigns, or for sales teams to be able to build connections with ideal target customers.

This podcast will show you 5 best ways to find a list of ideal target companies.

Timestamps:

1:00 Paid databases

2:30 Stock screeners

3:35 Deals trackers

5:00 Event organisers / Publishers

6:45 Industry associations / Forums


Blog on the same topic with bonus content: https://www.debout.co.uk/blog/5-ways-to-find-your-target-companies

Learn more about our services here: https://www.debout.co.uk/services

If you need help with market research, sales enablement or other B2B marketing projects, feel free to contact us: https://www.debout.co.uk/contact



Best Stock Screeners and Stock Scanners of 2019: https://daytradingz.com/stock-screener/



10 best Data Scraping Tools and Web Scraping Tools: https://www.scraperapi.com/blog/the-10-best-web-scraping-tools



Bonus resource:

7 Popular Sources for Company Information and Research: https://blog.marketresearch.com/7-popular-sources-for-company-information-and-research

5 Best Ways To Find A List Of Target Companies In A Particular Industry

What is a value proposition? Why is it important?
Your target audience – be it a C-level executive or anyone else, is swimming in a sea where hundreds of businesses are shouting invitations, flashing pretty pictures and deploying various attention-grabbing psychological tricks. You are one among these hundreds hoping your darling prospect casts one look at your business so you can sweep them off their feet. A value proposition helps your business win this first look i.e. get noticed by your prospect in the sea of competitors.

How to develop your value propositions or messaging?
To win the first loving look from your competitor, your message, your customer value proposition needs help you stand out in the crowd. It needs to be simple, crystalised, differentiating and honest. This podcast shows you a 3-steps process you can follow to develop a winning value proposition.

3 Steps To Creating B2B Value Proposition Or Messaging

In a football game, every single player needs to keep an eye on the players of the opposite team. You need to constantly adjust your position based on the opposite players’ moves. You also need to play the offensive and force the opposite players to adjust their positions according to your field strategies.

In the same vein, businesses too need to constantly adjust their defence and offence in relation to their competitors. To understand this a bit more in detail, this podcast takes six most common and significant scenarios in which your competitor could force you to revise your value proposition or business messaging.

Podcast link - 3 Steps to creating a B2B value proposition: https://soundcloud.com/user-328539844/3-steps-to-creating-b2b-value-proposition-or-messaging

6 Scenarios When Your Competition Forces You To Revise Your Value Proposition

Marketing should sell the problem, while sales should sell the product. Through thought leadership, marketing can do exactly that. In this podcast I explain two ways in which thought leadership can help marketing:
1. Brand building
2. Demand generation

6 Tips for Crafting a B2B Thought Leadership Marketing Strategy. : https://www.outbrain.com/blog/6-tips-for-crafting-a-b2b-thought-leadership-marketing-strategy/

If you want to access the transcript of this podcast, please visit:https://www.debout.co.uk/post/how-to-use-thought-leadership-as-a-marketing-strategy

6 Scenarios When Your Competition Forces You To Revise Your Value Proposition

Debout Ltd.

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