#S3E03 Shelf Impactors™
'Agency Adaption'
with Mark Grey and Lisa Hastings.


1. AGENCIES ADAPTING TO CHANGE
- Are Design/ Creative Agencies adapting and changing to serve the new world or working for their teams
- What do you offer your teams -
- Are talent pools being lost/ losing out due to industry inconsistencies?
- What can agencies offer to entice teams back into the workplace

2. IS THERE A RIGHT OR WRONG WAY?
- What are our experiences of this over last two years since Covid
- What would like to see within the industry?

---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
LinkedIn - Mark Grey

#S3E03  Shelf Impactors™ Agency Adaption

#S3E04 Shelf Impactors™
Guest Episode with Simon Dixon - DixonBaxi
with Lisa Hastings

How to Inspire Optimism and Change Mindsets

KEY AREAS OF DISCUSSION:

1. DIXONBAXI STUDIO LIFE
The studio and the work beyond it...

2. CREATIVE SAVES THE WORLD
Thinking beyond what exists, pushing through the uncomfortable, where you don’t know what the answer is - are the most exciting or rewarding down the line. 
Do you think Creativity saves the world?
What got you into the industry - and what are you aiming to give back?

3. TIPS & TRICKS
Give us some ways to challenge ourselves 
What IS Brave, how do we unleash it?

4. OPTIMISTIC FUTURES
The pandemic accelerated our awareness and hopefully actions in planetary impact - and how we see the future -
what’s next for DB - and what are you excited about?

---------------------------------
 
Simon Dixon:
Website - www.dixonbaxi.com
LinkedIn: Simon Dixon

---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
LinkedIn - Mark Grey

#S3E04 Shelf Impactors™ Simon Dixon

#S3E05 Shelf Impactors™
'I want it NOW!'
with Mark Grey and Lisa Hastings.

1. THE WORLD OF NOW!… 
- Digital shopping is getting faster and more targeted 
- Digital commerce continuously adapting 
- Shopping within social media 
- The impact - death of the Highstreet, buy now pay later

2. CONNECTED TV! 
- TV shows using shoppable content - linking viewers to retailers via onscreen prompts 
- Could services like Netflix look to offer on-screen buying.

4. MAKE IT EASY AND PEOPLE WILL BUY
- In consumer terms keeping the number of clicks to buy to an absolute minimum is the key! 		
- Amazon’s BUY NOW button the perfect example. 	
- Amazon Fresh - crossing the consumer’s threshold between physical and digital markets

---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
LinkedIn - Mark Grey

#S3E05 Shelf Impactors™ I want it NOW

#S3E06 Shelf Impactors™
'Creative Networking - Do's and Don'ts'
with Mark Grey and Lisa Hastings.

1. HOW IMPORTANT IS NETWORKING IN OUR INDUSTRY?
– What does networking mean to us
– What are our experiences

2. BUILDING YOU CURRENT NETWORK
– How to keep you network informed, interested and engaged
– Our advice on network building 

3. QUALITY OVER QUANTITY
– When first starting to build a network - how do you chose between quality over quantity?

4. 5 KEY WAYS TO NETWORK
- Some insights and recommendations

---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
LinkedIn - Mark Grey

#S3E06 Shelf Impactors™ Creative Networking

#S3E07 Shelf Impactors™
Guest Episode - Matt Essam
with Lisa Hastings

How to market yourself as a creative and win those dream clients!

KEY AREAS OF DISCUSSION:
SALES AND MARKETING (For Creative Agencies)

1. DEFINITIONS
Marketing, Sales, Branding, let’s just pull them apart - why they need each other to survive.

2. A BIT DEEPER
Freelance v Agency - what is holding great talent back from attracting new clients? Is it just about winning business, earning the most money, doing great work - and how best can agencies drive that?

3. TIPS AND TRICKS
Ways to discover what actually drives us, and what the future looks like for marketing creative.

---------------------------------
 
Matt Essam:
Website - www.mattessam.co.uk
LinkedIn - Matt Essam

---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
LinkedIn - Mark Grey

#S3E07 Shelf Impactors™ Matt Essam

#S3E08 Shelf Impactors™
'Design Awards - are they worth it?'
with Mark Grey and Lisa Hastings.

1. OUR THOUGHTS ON DESIGN INDUSTRY AWARDS
- Do they favour big names over boutique design houses?

2. WHY ARE DESGIN AWARDS IMPORTANT?
- Do they add value to the designer/ agency

3. WHY WE SHOULD NOT DESIGN JUST FOR AWARDS
- Unproductive approach to design brief
- Compromised goals

4. NOVEMBER CHALLENGE
- Mark and Lisa define their challenges for the month of November


---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
LinkedIn - Mark Grey

#S3E08 Shelf Impactors™ Awards

#S3E10 Shelf Impactors™
Guest Episode - John Dalziel
with Lisa Hastings

Lisa takes the reigns in this podcast episode and is joined by the inspiring guest, Marketing Strategist - John Dalziel

We all want to BE BRAVE
From creatives coming up with the wackiest ideas - social media wanting us all to be GAME CHANGERS - Businesses saying they think and act Brave.

1. BRAVERY
Define...

2. ARE YOU BRAVE? 
Lisa and John discuss their brave moments!

3. ARE BRANDS LOSING THIER BRAVE HEART?
In the middle of the pandemic it seemed easy to take risks (we may lose everything anyway, from career swaps, start ups or bold pivots - have brands reverted back to safety (global economy
downturn) and who just keeps charging ahead?

4. BEING BRAVE EVERYDAY
Embracing bravery - tips on the small stuff we can do to have a big impact!

---------------------------------
 
John Dalziel:
LinkedIn - John Dalziel

---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
LinkedIn - Mark Grey

#S3E10 Shelf Impactors™ John Dalziel

#S3E13 Shelf Impactors™
'Chat GPT - Where are we going?'
with Mark Grey and Lisa Hastings.

CHAT GPT
What is it? What have we tried? What is it good for?
Will it remove the role of writers, researchers? Smart answer no - it is just a tool.

1. HAVE WE ADOPTED CHAT GPT YET?
- Are we seeing a place for it in the creative tool box
- How are we using it right now?

2. THE SOCIAL GENERATIONS OF THE WESTERN WORLD
- As 'Gen Z' are likely to be the power used of this technology from the outset, just who are the 'Gen Z's'
- For ease of conversation and to help Mark's confusion - a quick breakdown of the generational consumer brackets we all refer to!

3. CHAT GPT EXAMPLES
- Mark and Lisa discuss their experiences with Chat GPT so far and how they intend to utilise his growing platform.


---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
LinkedIn - Mark Grey

#S3E13 Shelf Impactors™ Chat GPT_Where are we going?

#S3E14 Shelf Impactors™
Guest Episode - Chris Do
with Lisa Hastings

Lisa catches up with one of our favourite globe trotting guests Chris Do. Following on from our Shelf Impactors convo with Chris (2 years ago!), Lisa grabs a quick update chat in with Chris discussing what's he's up to right now and his thoughts around:

KEY AREAS OF DISCUSSION:

1. WHAT CHRIS BEEN UP TO SINCE WE LAST SPOKE?

2. BEING VULNERABLE
Is being vulnerable essential in todays world to connect with people better?
Can we be too vulnerable?

3. BEING AUTHENTIC 
Lisa and Chris discuss what it means to be authentic

---------------------------------

Chris Do:
Website - www.thefutur.com
Email - hello@thefutur.com

---------------------------------

Lisa Hastings:
Website - www.lisahastings.me
Twitter - @shoebox20
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
LinkedIn - Mark Grey

#S3E14 Shelf Impactors™ Chris Do is Back

#S3E15 Shelf Impactors™
'Wanna be a Freelancer?'
with Mark Grey and Lisa Hastings.

SO YOU'RE THINKING ABOUT TURNING FREELANCE?
Mark and Lisa unpick what it is to be freelance designer, discussing the highs and the lows. 

1. WHAT IS A FREELANCER?
- What does it the term mean to Mark and Lisa?

2. EXPERIENCES OF BOTH BEING AND USING FREELANCERS
- Mark and Lisa share their experiences of the world of Freelancers

3. JUGGLING FREELANCE WORK AND YOUR OWN CLIENT WORK
- Mark discusses how he manages both sides of the coin, sharing his strategy for a harmonious approach

4. DID THE PANDEMIC BENEFIT THE WORLD OF FREELANCE?
- How Covid actually improved the design industry's ability to work with freelancers, especially when working remotely

5. 3 TOP TIPS FOR DESIGNERS LOOKING TO GO FREELANCE

---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
LinkedIn - Mark Grey

#S3E15 Shelf Impactors™ Wanna be a freelancer?

#S3E16 Shelf Impactors™
Guest Episode - Anneli Hansson
with Lisa Hastings

Lisa has an extremely insightful conversation with Anneli Hansson, one of Sweden's top Brand Strategists, discussing how Anneli forged her own path within the world of strategy.

KEY AREAS OF DISCUSSION:

1. HOW DID ANNELI GET INTO BRAND STRATEGY

2. THOUGHTS ON HOW THE DESIGN INDUSTRY AND CLIENTS ARE EMBRACING STRATEGISTS NOW MORE THAN EVER.

---------------------------------

Anneli Hansson:
Website - wwww.annelihansson.com 
Email - hello@annelihansson.com
Twitter: @annelihansson74
Instagram: @theannelihansson
LinkedIn: @theannelihansson 

---------------------------------

Lisa Hastings:
Website - www.lisahastings.me
Twitter - @shoebox20
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
LinkedIn - Mark Grey

#S3E16 Shelf Impactors™ Anneli Hansson

Shelf Impactors™ Podcast. Brought to you by Mark Grey & Lisa Hastings, this podcast series is based around the world of branding and packaging design. Breaking down the secrets of the movers and shakers within the industry and delving into how we can learn from those at the top of their creative game.