On this episode of Data Bites I present one of the most famous cases of ethics violations in the data profession. We discuss the problem of Hyper Personalization and how predictive analytics and segmentation can cause serious dilemmas for anyone going down this path professionally.

The case is the prediction of pregnant customers by Target. We would love to hear your thoughts about this historical case in the comment section below!

To keep up with the podcast be sure to visit our website at datacouture.org, follow us on twitter @datacouturepod, and on instagram @datacouturepodcast. And, if you'd like to help support future episodes, then consider becoming a patron at patreon.com/datacouture!

Music for the show: Foolish Game / God Don't Work On Commission by spinmeister (c) copyright 2014 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/spinmeister/46822 Ft: Snowflake

Episode 29 (Data Bites) Hyper Personalization and Segmentation Presents Serious Ethical Dilemmas

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Episode 29 (Data Bites) Hyper Personalization and Segmentation Presents Serious Ethical Dilemmas

Data Couture

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