In the second segment of HRW Shift’s podcast, ‘Antibiotic Resistance Communications’, Jeremy, Behavioural Scientist, and Kate and Sam, Behavioural Science Analysts share the potential solutions HCPS, patients, and public initiatives can do to help curve the acceleration of AMR.

Episode 36: Tackling Anti-Microbial Resistance (AMR) with Behavioural Science

Podcasts from HRW Shift, a specialist multidisciplinary behavioural science team of experts within the healthcare market research agency Healthcare Research Worldwide (HRW).  HRW are a global agency dedicated to 'accessing reality'​; taking a scientifically-rigorous, collaborative, holistic approach, utilising and developing the best and most appropriate consumer and healthcare techniques (qual, quant and online), whatever the respondent type, anywhere in the world across the whole healthcare sector (pharma, device and diagnostics, OTC, personal care, medical nutrition, babycare....).  It's research that reflects the real world, to help you make the right business decisions.

Episode 36: Tackling Anti-Microbial Resistance (AMR) with Behavioural Science

Shifting Behaviour with HRW Shift