What can we trust in the age of AI and bite-sized content?

With the rapid rise of artificial intelligence and the dominance of short-form social media, it can feel like nothing is truly reliable anymore. Unfortunately, healthcare is particularly vulnerable, misinformation spreads fast, and the consequences can be serious.

In our latest podcast, Jeremy and Ali show that while misinformation is far from new, today’s landscape has evolved in uniquely dangerous ways. This is part one of a conversation you won’t want to miss. 


Episode 41: Digging into Disinformation

Podcasts from HRW Shift, a specialist multidisciplinary behavioural science team of experts within the healthcare market research agency Healthcare Research Worldwide (HRW).  HRW are a global agency dedicated to 'accessing reality'​; taking a scientifically-rigorous, collaborative, holistic approach, utilising and developing the best and most appropriate consumer and healthcare techniques (qual, quant and online), whatever the respondent type, anywhere in the world across the whole healthcare sector (pharma, device and diagnostics, OTC, personal care, medical nutrition, babycare....).  It's research that reflects the real world, to help you make the right business decisions.

Episode 41: Digging into Disinformation

Shifting Behaviour with HRW Shift