L O C A L 93 Lofi (Slow Edit)

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"Designing the BMW range was never just about making a car look good—it was about creating an emotional experience. You see, cars are more than machines; they’re living objects that people form relationships with. My approach was to challenge conventions, to provoke, because design should make you *feel* something. Every line, every surface of the car had to evoke a sense of motion, even when it was standing still. It was like sculpting a dynamic object that’s always ready to leap forward.

We worked in constant dialogue with engineers and designers, pushing boundaries, questioning everything—why should form follow function when it can follow emotion? We embraced new materials, new technologies, but always with a purpose, always to enhance that connection between driver and machine. The goal was to create something that, when you saw it, there was no mistaking it—this is a BMW, this is the *Ultimate Driving Machine*."

Shoot me a message if you're interested in collaborating your music + my visuals.

http://www.zach-koch.com
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L O C A L 93 Lofi (Slow Edit)

Valterra