Keep your friends close but your merchants closer 👫. You’ll gain a leg up on the competition on Walmart.com by taking advantage of merchant-controlled opportunities, or chances to get your brand and products featured in eye-catching sections on the site. 👀 

Walmart.com recognizes that conversions are much more likely during Q1 when consumers have a “new year, new you” mindset. Capitalize on this trend by planning your budgeting and advertising well in advance so you can capture more sales. 📊 

A word of advice from Michelle and Delaney is to be mindful of the relationships you forge with Walmart.com merchants and your strategies you utilize on the site. 🧠 It’s not too late to win this Q1, so join us as we discuss how you can surge your sales on Walmart.com. 📈 

Topics include: 
-New additions to Walmart.com (00:00:44) 
-Advertising strategies and products to prioritize (00:06:09) 
-Updating content and creative for product displays on Walmart.com (00:15:08) 
-Researching keywords (00:16:39) 
-All about Walmart Connect (00:19:10) 
-Search brand amplifiers (00:20:10) 
-Tracking month over month with share of voice data (00:24:00) 

Featuring:  
-Michelle Long, Walmart Advertising Manager, VENDO  
-Delaney Nicol, Strategic Account Manager  

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday!  

➡️ YouTube (click "subscribe" above) ⬆️ 

➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1  

➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107  

✅Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 

📞 Contact Us: 
hello@vendocommerce.com 
www.vendocommerce.com/contact 

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Protect Your Brand & SELL MORE!™  

#VENDO #ProtectYourBrand #SellMore #Walmart #Advertising #NewYear #NewYou #Q1

Boost Your Walmart.com Merchant Relationships and Advertising – VENDO Podcast Ep 77

Join us for our latest VENDO Velocity Podcast episode as the VENDO team teams up with PickFu to explore mastering clicks in 2025. We’ll dive into visuals, testing, and omnichannel strategies across Amazon, Walmart, and TikTok Shop to boost engagement and conversions. Tune in for actionable insights and expert tips!


Topics Covered: 
- Walmart vs Amazon Optimization & Best Practices (3:10)
- A+ Content & Below-the-Fold Rich Media(7:11)
- Walmart Buyers are Omnichannel Buyers (11:07)
- Customers Acting Differently with Click-Tests?(13:24)
- Understanding ICPs (15:05) 
- Using Instacart to See Where You Land in Catalogs Across Stores (17:54)
- Utilizing Instacart to see Offerings (19:24)
- Knowing Your ICP for TikTok Shop (22:36)


Speakers: 
- John Aspinall, Brand Evangelist, PickFu 
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
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Mastering Clicks in 2025 with PickFu - VENDO Velocity Podcast Ep. 164

Join us for an exclusive webinar featuring Helium 10’s Bradley Sutton and VENDO’s Delaney Del Mundo as they unveil next-level keyword research strategies to elevate your brand in 2025!

Topics Covered:
- Keyword research and strategy
- Decoding brand SOV
- Understanding product innovation opportunities
- TikTok Shop listing strategy 


Speakers: 
- Bradley Sutton, VP of Education and Strategy, Helium 10
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Optimizing Your E-Commerce Brand in 2025 - VENDO x Helium 10 Webinar

In this episode, the VENDO team dives into Instacart’s evolving landscape in 2025. We’ll explore unique strategies, ad impact, and platform features to drive sales and engagement. From behavior targeting to reporting insights, tune in for key strategies to maximize success on Instacart!

Topics: 
- Instacart in 2025 (1:35)
- Differences Between Instacart and Marketplaces (5:01)
- Instacart is Retail Agnostic (6:35)
- Customization Based Off Of Customer Behavior (8:45)
- Behavior Targeting (10:14)
- Category Sharing & Ease of Use (10:50)
- Reporting Process (12:10)
- Working with the Instacart Team (13:36) 
- Instacart's Carrot Network (16:10)

Speakers: 
- Jordan Davis, Retail Media Advertising Manager, VENDO
 - Gefen Laredo, Senior Vice President Advertising, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Driving Instacart Sales in 2025 - VENDO Velocity Podcast Ep. 165

In this episode, the VENDO team collaborates with Archer Affiliates Founder & CEO, David Katz, to explore the evolving affiliate marketing landscape. From Amazon vs. DTC programs to social affiliates, KPIs, and creator partnerships, we unpack the strategies brands need to drive traffic, boost visibility, and scale affiliate success in 2025.


Topics Covered: 
- Amazon Affiliates v Direct to Consumer Affiliate Programs (4:10)
- Reporting: KPIs & Rankings (9:50)
- Amazon Associates & Creator Connections (12:03)
- Competitor Targeting (18:07)
- Best Practices (20:51)
- Social Affiliates (23:22)
- Driving External Traffic to Amazon (25:19)
- Engaging with Affiliates (28:00)
- Catalog Size (33:55)
- Benefits and Resources (39:00)

Speakers: 
- David Katz, Founder & CEO, Archer Affiliates
- Jaclyn Carleton, Creator Marketing Manager, VENDO
- Nicolas Martinez, SVP of Marketing, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Mastering Amazon Affiliate Success in 2025 with Archer Affiliates - VENDO Velocity Podcast Ep. 166

In this episode of VENDO Velocity, the team dives into key Amazon FBA updates for 2025. From inventory placement fees to Amazon Warehousing & Distribution, we’ll break down what brands need to know to stay ahead. Tune in for expert tips on reimbursement policies, shipping best practices, and optimizing for tentpole events.

Topics Covered: 
- Inventory Placement Fees (2:40)
- FBA Inventory Reimbursement Policy (6:36)
- Amazon Warehousing & Distribution(AWD) (10:30)
- Adoption of AWD - Pros & Cons (12:43)
- Successfully Tracking AWD Inventory (15:17)
- Preparing During Tentpole Events (20:05)

Speakers:
- Laarni Lorenzo, Supply Chain Manager, VENDO
- Delaney Del Mundo, Director of Amazon & TikTok Shop Strategy, VENDO


Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Amazon FBA Updates: New Fees, Shipping & More - VENDO Velocity Podcast Ep. 167

In this episode, the VENDO team unpacks Amazon’s Transparency program—what it is, how it works, and why it matters for brand protection in 2025. From combating counterfeits to navigating the OPR process and understanding costs, we cover the key benefits, challenges, and strategic considerations for brands looking to stay secure and competitive.

Topics Covered: 
- What is Amazon Transparency? (2:25)
- Why Should Brands Care? (4:10)
- Combatting Counterfeit and Unauthorized Sellers (7:08)
- Cost of Codes (10:46)
- Operational Performance Review(OPR) Process (11:37)
- Transparency Dashboard (16:48)
- Challenges & Considerations (17:55)

Speakers: 
- Sneha Nisha, Lead Account Health Manager, VENDO 
- Delaney Del Mundo, Director of Amazon & TikTok Shop Account Strategy, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Understanding Amazon Transparency - VENDO Velocity Podcast Ep. 168

In this episode of the VENDO Velocity Podcast, the VENDO team partners with The Trade Desk to explore the future of retail media and DSP. We’ll dive into the power of retail media, how to unlock retailer data, and why it’s a game-changer for brands in 2025. Tune in for best practices, key trends, and strategies to stay ahead.

Topics Covered: 
What does The Trade Desk do? (1:34)
What determines the level of data that each retailer gives to TTD? (3:24)
What type of brands are best suited for Retail Media? (10:05)
Best Practices for Retail Media Ad Campaigns vs D2C (13:35)
Landscape of Retail Media moving forward (16:11)

Speakers: 
Becky Gesswein, Retail Data Partnerships Director, The Trade Desk 
Matan Laredo, Lead Programmatic Advertising Manager, VENDO 
Chase Snider, Walmart Programmatic Specialist, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107


📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Retail Media & DSP: What Brands Need to Know Ft. The Trade Desk - VENDO Velocity Podcast Ep. 169

In this episode, the VENDO team is joined by Andrew Bell, Amazon Lead for NFPA, to explore Amazon Rufus and the future of AI-driven shopping. We unpack the evolution of Rufus, its impact on new brands, and the growing role of inference, visual search, and agentic evaluation. Tune in to learn how brands can adapt and thrive in the next era of intelligent commerce.

Topics Covered:
- Amazon Rufus Context & Evolution (3:00) 
- Does Rufus Affect New Brands? (9:30) 
- The Importance of Inference (10:38)
- Brands Optimizing for Inference (15:32)
- AI Shopping (17:06)
- Lens AI and Visual Search (22:00)
- Agentic Evaluation (26:19)

Speakers: 
- Andrew Bell, Amazon Lead, NFPA 
- Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Amazon AI Shopping Though an Agentic Lens - VENDO Velocity Podcast Ep. 171

In this episode, the VENDO team explores Amazon Marketing Cloud (AMC) and its powerful role in data-driven advertising. We cover AMC’s evolution, AI-driven insights, customized reporting, and how to use retail and ad data together to understand customer paths and boost campaign performance in 2025.

Topics Covered: 
- Amazon Marketing Cloud(AMC): What is it? (2:18)
- Evolution of AMC & Coding Needs (3:03)
- AI Query Generator Rollout (3:51)
- AI-Driven Audience Precision (4:20)
- Generality vs Specificity (6:06)
- Amazon Revamping Tools (8:03)
- Limitation to AI (8:40)
- Customized Reporting and Analytics (10:30)
- Most Common Paths to Purchase (12:17)
- Average Path to Purchase (13:41)
- KPIs Branded vs Non-Branded (15:35)
- Layering in Retail Data with Ad Data (17:27)
- Reporting Cadences (18:25)
- Video Ads Overview (19:55)
- Viewing Non-Converting Audiences (21:54)

Speakers: 
Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop, VENDO 
Jamie Grossman, Advertising Specialist, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Leveraging Amazon Marketing Cloud - VENDO Velocity Podcast Ep. 170

In this episode, the VENDO team explores how retail meets Amazon through a strong omnichannel launch strategy. From balancing online vs. offline tactics to leveraging influencers, external traffic, and reviews, we break down what drives digital shelf performance and how to set your brand up for success across every channel.

Topics Covered: 
- Online vs Offline (3:19)
- What Role Does Influencer Marketing Play? (7:38)
- Influencer Marketing - Focusing on TTS & Amazon (9:50)
- Drivers of Digital Shelf Performance (13:45)
- Diving into External Traffic (17:00)
- Key KPIs to Monitor (22:30)
- The Weight of Reviews (24:00)
- Launching Across Brands - Pricing Strategies (28:00)

Speakers: 
Darren Saul, CEO, VENDO
Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Retail Meets Amazon: Omnichannel Launch Strategy - VENDO Velocity Podcast Ep. 172

VENDO is a 360° digital growth agency specializing in online marketplaces Amazon and Walmart.com. We grow your sales, protect your brand, and drive success through innotivative advertising, marketing, content creation, SEO, & more -- all of which are covered weekly on the VENDO Podcast.

Boost Your Walmart.com Merchant Relationships and Advertising – VENDO Podcast Ep 77

VENDO - Amazon & Walmart Growth Experts

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