In this episode, the VENDO team dives into the essentials of Creator Marketing—how to find the right partners, create high-quality content, and stay ahead of emerging trends. From sourcing TikTok Shop creators to spotting red flags, building long-term loyalty, and leveraging UGC, we break down the strategies driving creator success in 2025.

Topics Covered: 
- What's Currently Working for TikTok Shop Creators - Sourcing (1:37)
- What's Currently Working for Creator Marketing - Sourcing (2:23)
- Finding Quality Creators - TikTok Shop (5:20)
- Finding Quality Creators - Red Flags (8:17)
- Content Quality vs Follower Count (9:24)
- Outreach Strategies (11:05)
- Building Longterm Loyalty (12:30)
- Using Discord - Tips & Tricks (14:40)
- UGC - Best Performing Content Formats (17:27)

Speakers: 
- Brook Wester, TikTok Shop Lead, VENDO 
- Jaci Carleton, Creator Marketing Manager, VENDO
- Delaney Del Mundo, VP, Account Strategy - Amazon & TikTok Shop, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

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Creators, Content, & Trends: What You Need to Know - VENDO Velocity Podcast Ep. 174

VENDO is a 360° digital growth agency specializing in online marketplaces Amazon and Walmart.com. We grow your sales, protect your brand, and drive success through innotivative advertising, marketing, content creation, SEO, & more -- all of which are covered weekly on the VENDO Podcast.

Creators, Content, & Trends: What You Need to Know - VENDO Velocity Podcast Ep. 174

VENDO - Amazon & Walmart Growth Experts