This week on the podcast, we are covering how to drive Walmart.com conversions with backend optimizations. Join Daniel Rodriguez, Walmart Site Operations Associate and Delaney Nicol, Lead Amazon Account Manager as they dive in to the latest Walmart content and optimization updates! 

Topics Covered: 
- Walmart.com Style Guide (1:20)
- Style guide main image suggestions (3:06)
- Ensuring that online listings are fully updated and optimized(6:15)
- Online Pickup & Delivery(OPD)(9:10)
- Product Typing & Shelving Paths (11:00) 
- Advertising Side of Shelving Paths (17:15) 
- How can brands best partner with their Merchant (20:15)
- Updating product types (22:05)

Featuring:
- Delaney Nicol, Lead Amazon Account Manager, VENDO 
- Daniel Rodriguez, Walmart Site Operations Associate, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/@UCr2VTsj1X3PRZWE97n-tDbA 
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:

📞 Contact Us:
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Protect Your Brand & SELL MORE!™
#VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing #ecommerce #marketing #business

Driving Walmart.com Conversions with Backend Optimizations - VENDO Podcast Ep. 110

In this episode, the VENDO team explores Amazon Marketing Cloud (AMC) and its powerful role in data-driven advertising. We cover AMC’s evolution, AI-driven insights, customized reporting, and how to use retail and ad data together to understand customer paths and boost campaign performance in 2025.

Topics Covered: 
- Amazon Marketing Cloud(AMC): What is it? (2:18)
- Evolution of AMC & Coding Needs (3:03)
- AI Query Generator Rollout (3:51)
- AI-Driven Audience Precision (4:20)
- Generality vs Specificity (6:06)
- Amazon Revamping Tools (8:03)
- Limitation to AI (8:40)
- Customized Reporting and Analytics (10:30)
- Most Common Paths to Purchase (12:17)
- Average Path to Purchase (13:41)
- KPIs Branded vs Non-Branded (15:35)
- Layering in Retail Data with Ad Data (17:27)
- Reporting Cadences (18:25)
- Video Ads Overview (19:55)
- Viewing Non-Converting Audiences (21:54)

Speakers: 
Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop, VENDO 
Jamie Grossman, Advertising Specialist, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


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Protect Your Brand & SELL MORE!™

Leveraging Amazon Marketing Cloud - VENDO Velocity Podcast Ep. 170

In this episode, the VENDO team is joined by Andrew Bell, Amazon Lead for NFPA, to explore Amazon Rufus and the future of AI-driven shopping. We unpack the evolution of Rufus, its impact on new brands, and the growing role of inference, visual search, and agentic evaluation. Tune in to learn how brands can adapt and thrive in the next era of intelligent commerce.

Topics Covered:
Amazon Rufus Context & Evolution (3:00) 
Does Rufus Affect New Brands? (9:30) 
The Importance of Inference (10:38)
Brands Optimizing for Inference (15:32)
AI Shopping (17:06)
Lens AI and Visual Search (22:00)
Agentic Evaluation (26:19)

Speakers: 
Andrew Bell, Amazon Lead, NFPA 
Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


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Amazon AI Shopping Through an Agentic Lens - VENDO Velocity Podcast Ep. 171

In this episode, the VENDO team explores how retail meets Amazon through a strong omnichannel launch strategy. From balancing online vs. offline tactics to leveraging influencers, external traffic, and reviews, we break down what drives digital shelf performance and how to set your brand up for success across every channel.

Topics Covered: 
Online vs Offline (3:19)
What Role Does Influencer Marketing Play? (7:38)
Influencer Marketing - Focusing on TTS & Amazon (9:50)
Drivers of Digital Shelf Performance (13:45)
Diving into External Traffic (17:00)
Key KPIs to Monitor (22:30)
The Weight of Reviews (24:00)
Launching Across Brands - Pricing Strategies (28:00)
Speakers: 
Darren Saul, CEO, VENDO
Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
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Protect Your Brand & SELL MORE!™

Retail Meets Amazon: Omnichannel Launch Strategy - VENDO Velocity Podcast Ep. 172

In this episode, the VENDO team dives into the essentials of Creator Marketing—how to find the right partners, create high-quality content, and stay ahead of emerging trends. From sourcing TikTok Shop creators to spotting red flags, building long-term loyalty, and leveraging UGC, we break down the strategies driving creator success in 2025.

Topics Covered: 
- What's Currently Working for TikTok Shop Creators - Sourcing (1:37)
- What's Currently Working for Creator Marketing - Sourcing (2:23)
- Finding Quality Creators - TikTok Shop (5:20)
- Finding Quality Creators - Red Flags (8:17)
- Content Quality vs Follower Count (9:24)
- Outreach Strategies (11:05)
- Building Longterm Loyalty (12:30)
- Using Discord - Tips & Tricks (14:40)
- UGC - Best Performing Content Formats (17:27)

Speakers: 
- Brook Wester, TikTok Shop Lead, VENDO 
- Jaci Carleton, Creator Marketing Manager, VENDO
- Delaney Del Mundo, VP, Account Strategy - Amazon & TikTok Shop, VENDO 

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Creators, Content, & Trends: What You Need to Know - VENDO Velocity Podcast Ep. 174

In this episode, the VENDO team breaks down Walmart advertising strategies and how to leverage DSP, CTV, and Sponsored Search to maximize performance. From conversion strategies and geo-targeting to budget allocation, attribution, and creative best practices, we cover the tools and tactics brands need to succeed on Walmart in 2025.

Topics Covered: 
- What is Walmart DSP and Sponsored Search? (2:10)
- Conversion Strategies for DSP (3:35)
- Running DSP and Sponsored Search Together (6:10)
- The Trade Desk - First Party Data Offers (8:00) 
- What is Connected TV(CTV)? (9:55)
- Attribution: Path-to-Purchase Data (11:10)
- Geo-targeting with DSP (13:20)
- Allocation of Budgets (15:38)
- Navigating Tentpole Events (18:50)
- Importance of Creative & Best Practices (23:45)
 
Speakers: 
Max Meltzer, Walmart Advertising Specialist, VENDO
Delaney Del Mundo, VP, Account Strategy - Amazon & TikTok Shop, VENDO 
 
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!
 
➡️ YouTube: 
https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: 
https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: 
https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107
 
📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
 
 
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™

Walmart DSP, CTV & Search: Growth Strategies - VENDO Velocity Podcast Ep. 175

In this episode, the VENDO team is joined by Brianna Doe, Influencer Marketing Expert and Founder & CEO of Verbatim, to explore how to build and scale high-performing influencer and affiliate programs. We cover finding the right partners, crafting content strategies that align with business goals, leveraging LinkedIn for outreach, measuring performance, and balancing short- and long-term partnerships to drive real business growth.

Topics Covered: 
Finding the right influencers & affiliates (3:20)
What you should look for when searching for influencers (7:26)
Outreach tips & tricks (11:47)
Content strategy that aligns with business goals(18:00)
Utilizing LinkedIn for brand outreach (21:52)
Converting content (25:30)
Creating content briefs (27:20)
Influencer & affiliate performance (30:00)
Important KPIs (33:05)
Approaching short v.s long term partnerships (37:20)

Speakers: 
Brianna Doe, Founder, Verbatim
Jaclyn Carleton, Creator Marketing Manager, VENDO
Nicolas Martinez, SVP of Marketing, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
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Influencer & Affiliate Strategy That Wins - VENDO Velocity Podcast Ep. 176

In this episode, the VENDO team is joined by Instacart to explore the shift of retail media off-platform and what it means for advertisers heading into 2026. From Instacart best practices and co-marketing opportunities to Carrot Ads, core metrics, and off-platform strategies like TikTok, we cover how brands can maximize reach and performance in the evolving retail media landscape.

Topics Covered: 
What is Instacart? (2:25)
What's new with Instacart? (3:18)
Best Practices to maximize Instacart (6:20)
The Carrot Network (11:39)
Instacart's partnership with The Trade Desk(15:05)
Instacart co-marketing opportunities (17:28)
Retail media - Carrot Ads (21:21)
Core metrics brand should be looking at (24:20)
Off-platform: TikTok (26:00)

Speakers: 
Suzanne Skop, Sr. Director & Head of Agency Partnerships, Instacart 
Gefen Laredo, SVP of Advertising, VENDO


Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


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Instacart Insights: Retail Media & 2026 Outlook – VENDO Velocity Ep. 177

VENDO is a 360° digital growth agency specializing in online marketplaces Amazon and Walmart.com. We grow your sales, protect your brand, and drive success through innovative advertising, marketing, content creation, SEO, & more -- all of which are covered weekly on the VENDO Podcast.

Driving Walmart.com Conversions with Backend Optimizations - VENDO Podcast Ep. 110

VENDO - Amazon & Walmart Growth Experts

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