In this episode, the VENDO team breaks down Walmart advertising strategies and how to leverage DSP, CTV, and Sponsored Search to maximize performance. From conversion strategies and geo-targeting to budget allocation, attribution, and creative best practices, we cover the tools and tactics brands need to succeed on Walmart in 2025.

Topics Covered: 
- What is Walmart DSP and Sponsored Search? (2:10)
- Conversion Strategies for DSP (3:35)
- Running DSP and Sponsored Search Together (6:10)
- The Trade Desk - First Party Data Offers (8:00) 
- What is Connected TV(CTV)? (9:55)
- Attribution: Path-to-Purchase Data (11:10)
- Geo-targeting with DSP (13:20)
- Allocation of Budgets (15:38)
- Navigating Tentpole Events (18:50)
- Importance of Creative & Best Practices (23:45)
 
Speakers: 
Max Meltzer, Walmart Advertising Specialist, VENDO
Delaney Del Mundo, VP, Account Strategy - Amazon & TikTok Shop, VENDO 
 
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!
 
➡️ YouTube: 
https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: 
https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: 
https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107
 
📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
 
 
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Walmart DSP, CTV & Search: Growth Strategies - VENDO Velocity Podcast Ep. 175

VENDO is a 360° digital growth agency specializing in online marketplaces Amazon and Walmart.com. We grow your sales, protect your brand, and drive success through innovative advertising, marketing, content creation, SEO, & more -- all of which are covered weekly on the VENDO Podcast.

Walmart DSP, CTV & Search: Growth Strategies - VENDO Velocity Podcast Ep. 175

VENDO - Amazon & Walmart Growth Experts