A screencast tutorial video is an important component of a comprehensive product marketing program, especially for software and online companies where their UI is essentially their 'product'.  
The screencast tutorial videos should be considered part of the product and not just a last minute add-on. Screencast videos are a powerful method to show potential and existing customers how to use a new online product.  Any SaaS - software as a service - or online software company should consider creating a series of screencast videos to help both market their products to prospective customers as well as use them as tutorial videos for existing customers in order to increase user retention.

On this podcast, hosts Joel Goobich and Brendan Carty provide advice on best practices for creating a screencast tutorial video.

Best Practices for making a Screencast Tutorial Video

Technology companies have highly technical or difficult products. A good explainer video can convey this complex message quickly and efficiently.
On this episode the video marketing short we give a quick list of what it takes to use video to make tell a complex story in simple terms.

Video Marketing Short #24 - Using Video to tell a Complex Story

Personalized Videos are one of the most promising developments in the realm of video marketing. Imagine increasing conversions by 1000 and getting close to 100% engagement.  On this episode the video marketing experts Joel Goobich and Brendan Carty are joined by Yann Lhomme, CEO of Thinkmojo, for an in depth anatomy of making a successful personalized video.

Video Marketing Shorts #25 Anatomy of a successful personalized video

Fintech, AKA Financial Technology,  is completely transforming how the world borrows, buys and invests. It is forcing companies and consumers to embrace these digital platforms for most of their financial needs.
And Video plays an huge roll for Fintech. From overview (explainer) style videos, to product demos to FAQ videos. 

On this episode, we explain how video is so critical to the success of a Fintech company, what type of videos work best for Fintech and best practices for creating these videos.

Why Fintech companies should use Video

The video storyboard is the flip side of the video script. It's the embodiment of the written script into the basic visuals of the video. In essence, it's the blueprint, the visual plan, by which an animated video is created. While the script is where we write and validate the spoken narration, the storyboard is a sketched version of each scene in the video. It's goal is to validate the action on the screen and ensure that the visual storyline effectively portrays and enhances the project.

On this episode, we talk with veteran storyboard artist, Ross Bollinger, creator of Pencilmation, about the nuts and bolts of creating an effective video storyboard.

The Storyboard - A Blueprint For Your Video

Video Marketing is a business language. And therefore it’s important that we define many of the words and terms that are commonly used. On this episode we are recording the first part of our Video Marketing Glossary series.

The Video Marketing Glossary - Part A

The explainer video has become a standard video marketing tool used by businesses to provide a high level overview of their company, their products or services.  But what comes next? What other videos can and should be used as part of a strategic video marketing campaign?
On this episode we go beyond the explainer and tell you four other videos you should be considering to enhance your marketing and grow your business.

Beyond the Explainer Video

The video storyboard is the flip side of the video script. It's the embodiment of the written script into the basic visuals of the video. In essence, it's the blueprint, the visual plan, by which an animated video is created. While the script is where we write and validate the spoken narration, the storyboard is a sketched version of each scene in the video. It's goal is to validate the action on the screen and ensure that the visual storyline effectively portrays and enhances the project.
On this episode, we talk with veteran storyboard artist, Ross Bollinger, creator of YouTube channel - Pencilmation, about the nuts and bolts of creating an effective video storyboard.

Video Marketing Shorts #27: What is a Video Storyboard?

This podcast episode continue the Video Marketing Glossary series in which we define and explain common terminology and concepts used in video marketing.

The Video Marketing Glossary - Part B

Video Marketing is not something that appeared on the scene last year.  It has been a growing as a driving force in the world of marketing with the worldwide embrace of YouTube, Vimeo and Facebook. However, college curriculums are not keeping up with the times. Most marketing professionals did not learn digital marketing and certainly not video marketing skills in college. And even today, few colleges or universities provide any marketing degrees, or even specific courses, dedicated to the these disciplines. So how is this to be learned in a comprehensive manner?

On this episode we have a panel discussion on whether video marketing should be taught at the college level.

Video Marketing Should Be Taught At College

The HyperLeverage Advantage

Video Marketing 2.0 is giving voice to the Video Marketing revolution. Created for the startup entrepreneur, marketing executive, business development manager, small business owner and anyone interested in learning about the dynamic new world of video marketing.

If you’re looking for advice, ideas, tools and techniques on how to use video for business marketing purposes with ACTIONABLE tips then hosts and industry experts Joel Goobich and Brendan Carty delivers weekly.

Each episode brings you a discussion on a specific video marketing topic; from strategy, to video production to video analytics or an interview with market leaders who share their insights into how they successfully use videos for marketing, social media and branding.