A screencast tutorial video is an important component of a comprehensive product marketing program, especially for software and online companies where their UI is essentially their 'product'.  
The screencast tutorial videos should be considered part of the product and not just a last minute add-on. Screencast videos are a powerful method to show potential and existing customers how to use a new online product.  Any SaaS - software as a service - or online software company should consider creating a series of screencast videos to help both market their products to prospective customers as well as use them as tutorial videos for existing customers in order to increase user retention.

On this podcast, hosts Joel Goobich and Brendan Carty provide advice on best practices for creating a screencast tutorial video.

Best Practices for making a Screencast Tutorial Video

Video Marketing 2.0 is giving voice to the Video Marketing revolution. Created for the startup entrepreneur, marketing executive, business development manager, small business owner and anyone interested in learning about the dynamic new world of video marketing.

If you’re looking for advice, ideas, tools and techniques on how to use video for business marketing purposes with ACTIONABLE tips then hosts and industry experts Joel Goobich and Brendan Carty delivers weekly.

Each episode brings you a discussion on a specific video marketing topic; from strategy, to video production to video analytics or an interview with market leaders who share their insights into how they successfully use videos for marketing, social media and branding.