ICONYC celebrates its landmark 20th release with a heavyweight offering from none other than Sam Shure, whose Pressure EP brings a searing new edge to the label's evolving identity. Known for his hybrid sound that fuses hypnotic groove with high-impact drama, Shure delivers a powerhouse original, one that's further elevated by an elite roster of remixers including Denis Horvat, Sentin & Mosoo, Dharma, and Anido.

"Pressure" is classic Shure—tightly wound, immersive, and unpredictable. Built on a scaffold of metallic percussion and a serpentine low-end, the track writhes with elastic energy. As the groove deepens, a glowing, neon-hued lead line begins to emerge, dragging us further into its vortex. But it's the mid-section where the track truly flexes its muscles: a stark, breath-holding breakdown carves out negative space like a sculptor, manipulating tension with almost surgical precision. "Pressure" is Sam Shure at its finest; appealingly visceral, yet intriguingly complex.

Our first reinterpretation of "Pressure" comes via Copenhagen-based maverick Denis Horvat. With a more minimalistic approach, his take rides a throbbing bassline across a myriad of gated effects, distorted stabs, and gritty growls for a slow-moving steamroller made for dark rooms and long nights.

Sentin & Mosoo offer a shadowy reinterpretation driven by heavy-duty drum programming. Their version unfolds like a séance, drenched in smoky atmosphere and cloaked in mystery. A slow-burner that expertly bides its time in favor of palpable tension, their re-do adds depth and a hue of the uncharted to "Pressure".

Sunderland-based Dharma injects "Pressure" with kaleidoscopic color, layering broken beats and cinematic synth work. Swells of shimmering vocals and spiraling electronics lend his remix an ethereal lift, illuminating the original's darker tones with new spectral light.

Closing out the package is Anido, the Italian duo known for their left-of-center club weaponry. Their remix takes "Pressure" into wilder terrain, combining sharp-edged stabs, mechanical whirrs, and chopped siren-like motifs. Equal parts twisted and driving, this is 3 A.M. energy distilled into its most volatile form.

Artwork & Design by Quim Marin Studio
A&R Director : Pietro Casella

Catalog Number : #ICONYC020
Release Date: 8th August 2025
Buy/Stream:  https://lnk.to/go0xyy

© 2025 ICONYC All Rights Reserved.

Buy & Stream

SAM SHURE - PRESSURE | ICONYC

Buy & Stream.

Sam Shure - Pressure (Sentin & Mosoo Remix) | ICONYC

Sam Shure - Pressure (Dharma Remix) | ICONYC

Sam Shure - Pressure (Denis Horvat Remix) | ICONYC

Sam Shure - Pressure | ICONYC

Sam Shure - Pressure (Anido Remix) | ICONYC

ICONYC: Discovering, exploring, championing and pushing the most exciting artists in contemporary electronic music and DJ culture since 2016. A label that’s home to cutting edge talent across the board, TV channel documenting the rich history of this scene at the high production levels it deserves to be represented at and a production academy based in New York and Berlin dedicated to ensuring this culture continues into the future, ICONYC is a full spectrum media platform committed to encouraging, nurturing and giving a voice to the very best talent from inspirational new talent to influential titans.

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