Embracing Disco, Techno and House music in all its declinations, What Ever Not introduces now British artist Reformed Society, project started by house producer Harsh Puri as a consequence of djing and collecting records since 1998, debuting with a four track old school house EP, Optimistic Chaos coherently fitting with the Italian imprint philosophy. ‘Hope’ has that solar, yet dusty groove folding distorted rhythmics and joyful pads around an insistent lead dubby pattern and shimmering synths. ‘Optimistic Chaos’ is again smooth but lightly gloomy, until a pause intoxicates one’s body and mind filling them with inebriating ambients. ‘Incognito’ delivers a deep driving atmosphere here, featuring dogged, crisp drums together with minimalist, yet momentary cosmic motives. For the closing cut ‘Detracid’, the artist cooks up a brew of acid lines with the usual charming synths and vivid hats, building a light sense of tension fired up by the warm, heady sound scapes. Each track is similar to the last, stiffening the musical timbre of the label, confirming the producer’s strong artistic identity as a consequence.

Reformed Society - Incognito

Love for playful dance floors.
Danceable music.

Future Invites:
31.08.25 - Fridas 4 jähriges Jubiläum

Past Invites <3:
13.08.25 - with Zombies in Miami @ Fridas Pier
26.07.25 - with Jennifer Cardini @ Fridas Pier
18.07.25 - 2Nite Release Party
28.06.25 - Kottan with Lara L. 
27.06.25 - Breuni Beach Opening Party (Closing)
07.06.25 - Kottan, Stuttgart
10.05.25 - Kottan, Stuttgart
02.05.25 - Radio 28, Cholula, Puebla
01.05.25 - Oka Santa, Puebla, Mexico
17.01.25 - Opening + Closing, Fridas Pier, Stuttgart
02.11.24 - Closing. Romantica, Stuttgart
02.10.24 - Closing Oberdeck. Feines Tier am Pier
29.09 - Pankow, Berlin
02.08.24 - Bahnwärter Thiel @ Fridas Pier
04.07.24 - Sundowner, Fridas Pier
15.06.24 - Orangerie, Berlin
07.06.24 - Heinz Hopper, Kater Blau, Berlin
25.05.24 - Max Kade, Stuttgart.
11.05.24 - Closing Oberdeck, Fridas Pier, Stuttgart
05.04.24 - Bestiario Cholula, México (Closing)
16.03.24 - Rockslounge, LAAX, Switzerland
25.11.23 - 46 Katzen... tanzen auf'm Tisch, Kater Blau, Berlin
13.10.23 - w/ Franca @ Fridas Pier, Stuttgart (Closing)
12.08.23 - Feines Tier am Pier
21.07.23 - @ Kater Blau, Berlin
15.07.23 - Open Air, Oberdeck @ Fridas Pier, Stuttgart
18.06.23 - am Pier @ Fridas Pier, Stuttgart
21.04.23 - w/ Mimi Love @ Fridas Pier, Stuttgart (Closing)
03.02.23 - w/ Caleesi, Slin @ Fridas Pier, Stuttgart
26.11.22 - 45 Katzen tanzen auf'm Tisch @ Kater Blau, Berlin
25.11.22 - w/Mira & Chris, Stuttgart (Closing)
15.10.22 - w/Heimlich Knüller, Stuttgart (Closing)
15.09.22 - Patria x Júpiter, Puebla, México
30.07.22 - Fridas Pier, Stuttgart
12.06.22 - Closing Kater Blau, Berlin
10.06.22 - Culture Box, Copenhagen
02.06.22 - Fridas Pier, Stuttgart
15.05.22 - Vhy!, Stuttgart
04.05.22 - Fridas Pier, Stuttgart

Shared the booth with top acts like Dj Tennis, Mira, Christopher Schwarzwalder, Pachanga Boys, Jennifer Cardini, Stavroz, Luigi Tozzi, Zombies in Miami, Shubostar, Heimlich Knüller, Sainte Vie, Rebolledo, Mendrix, Concret, Tronik Youth, Hardt Antoine, Cabizbajo and many more talented people.

What Ever Not was founded by Dan Mela & Dodi Palese. The true passion we have for Music and our background are at the basis of the project. Djs and Producers, after two decade spent in the music business, we decide to establish our new Imprint by this Record Label.



Our policy on “Demos” is regulated. Not being able to reply to all, we inform you that we will contact you only if it will be to our liking and adapts to the music label line, no later than one week after receipt; thank you for your attention.

Reformed Society - Incognito

What Ever Not Records