Embracing Disco, Techno and House music in all its declinations, What Ever Not introduces now British artist Reformed Society, project started by house producer Harsh Puri as a consequence of djing and collecting records since 1998, debuting with a four track old school house EP, Optimistic Chaos coherently fitting with the Italian imprint philosophy. ‘Hope’ has that solar, yet dusty groove folding distorted rhythmics and joyful pads around an insistent lead dubby pattern and shimmering synths. ‘Optimistic Chaos’ is again smooth but lightly gloomy, until a pause intoxicates one’s body and mind filling them with inebriating ambients. ‘Incognito’ delivers a deep driving atmosphere here, featuring dogged, crisp drums together with minimalist, yet momentary cosmic motives. For the closing cut ‘Detracid’, the artist cooks up a brew of acid lines with the usual charming synths and vivid hats, building a light sense of tension fired up by the warm, heady sound scapes. Each track is similar to the last, stiffening the musical timbre of the label, confirming the producer’s strong artistic identity as a consequence.

Reformed Society - Incognito

I like bass and drums with a little bit of this and and a lil bit of that

I’m a do it all dj fem house to hip hop and back music is my language and I speak well ..don’t test the technique

What Ever Not was founded by Dan Mela & Dodi Palese. The true passion we have for Music and our background are at the basis of the project. Djs and Producers, after two decade spent in the music business, we decide to establish our new Imprint by this Record Label.



Our policy on “Demos” is regulated. Not being able to reply to all, we inform you that we will contact you only if it will be to our liking and adapts to the music label line, no later than one week after receipt; thank you for your attention.

Reformed Society - Incognito

What Ever Not Records