Improve ROI and gain market share by conducting effective market research.

Joining us today for the second time on the show is marketing genius, Founder and CEO of MeMedia, Mr Chris Hogan. 

In this episode we explore the world of market research, which is stage two of Chris's PROACTIVE marketing methodology. 

We discuss how effective research can help you gain market share and even dominate your industry. 

Chris shares some simple but highly effective tools and techniques to generate a greater return on your marketing investment.  

And we also reflect on the recent months and discuss what marketing lessons have been learned from the Covid Pandemic 

All of this and a truck load more, on episode 35 of the ZBP… Enjoy.

Episode #35 -Why market research is critical and how to do it right, with Chris Hogan

In this episode with clinical psychologist Dr. Jackie Henry, we explore the concepts of values, and how they inform your behaviour and experience of life. 

We look at how the collective values of a group influences culture, a conversation that I feel is applicable to companies, organisations and even society at large. Quite a timely conversation, especially given what’s happening in the world right now.

We also discuss some simple strategies for identifying your values and the values of your team, which from my experience improves staff engagement, creates alignment, and increases overall satisfaction. 

If you enjoy this episode, please subscribe, comment, like or share on whatever platform you’re listening on. Your engagement makes a massive difference to the show. 

Wherever you are right now in the world, thank you for tuning in, I trust you’ll enjoy listening to this conversation as much as I enjoyed having it.

Episode #36 - Values and their impact on behaviour, culture, and your experience of life

In this episode we do deep dive into sales mindset and explore how your relationship to selling (and money) impacts sales performance. 

Nicky shares a very simple process for rewiring your brain to improve your effectiveness and experience of selling. 

We also discuss how highly effective sales people strike the perfect balance between mindset and process (context and content) and how the culture in your company impacts sales success! 

If your company has a sales team or a customer service department, be share to share this episode with them. I’m confident you will see the benefits of doing so. 

This is the 2nd time Nicky’s been on the show to share her evergreen sales methodology. If you missed her first interview you can find that in Ep.31. 

Don’t forget, if you’re a fan of the show or even just this episode, please subscribe, like, comment, or share your contribution makes a difference. 

I trust you’ll enjoy this conversation with Nicky Miklos-Woodley.

Episode #35 -Why market research is critical and how to do it right, with Chris Hogan

Zen Business Podcast

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