Will Guidara made his name in the hospitality industry as the co-owner of Eleven Madison Park, transforming it from a "good" New York restaurant to a 3 Michelin star establishment that was ranked number one on "The World's 50 Best Restaurants" list in 2017.

In his new book, Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect, Will shares his personal memoir and manifesto, outlining his business management philosophy on the art of service.

Together with Martin Reeves, Chairman of BCG Henderson Institute, Will discusses how to be intentional in the pursuit of relationships with both the people you work with and those you serve, and the impact of digging deeper to explore new creative approaches that turn ordinary transactions into extraordinary experiences.
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About the BCG Henderson Institute
The BCG Henderson Institute is the Boston Consulting Group’s think tank, dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. The Institute engages leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice and to translate innovative ideas from within and beyond business. For more ideas and inspiration, sign up to receive BHI INSIGHTS, our monthly newsletter, and follow us on LinkedIn and Twitter.

Unreasonable Hospitality with Will Guidara

Will Guidara—an elite New York restauranteur and author—talks about his storied career as a leader in modern luxury dining, delivering service that transforms a meal into a magical experience.

Will Guidara

Welcome to Episode 275 of Monday Morning Pep Talk.

This week, we are going deep on a word that gets tossed around a lot in real estate—but rarely lived out: fiduciary.
FIDUCIARY: What It Really Means

It sounds powerful. It sounds professional. But most advisors using the word aren’t actually showing up that way in their day-to-day business.

Too many agents are functioning as facilitators—not fiduciaries. They’re taking orders, moving people from step to step, doing what’s easy—not what’s right. And clients? They can feel it.
📌 A facilitator helps.
📌 A fiduciary leads.

A true fiduciary puts the client’s interest first—even when it’s inconvenient, uncomfortable, or costly. Especially then.
In this episode, I break down:
✅ Why most agents default to “suitability” thinking—and why that’s not enough
✅ The subtle ways clients know when you’re faking it
✅ What separates a true advisor from an order-taker
✅ Why trust—not likability—is the real currency that compounds
✅ How to build a business around referrals by earning trust daily

Ask Yourself This:

If you got paid nothing on a deal, would your advice change?
If the answer is yes, you’re not advising. You’re selling.
That’s the hard truth—and the standard we all need to hold ourselves to if we want to build something long-term.
This episode is your invitation to shift from transactional thinking to transformational service—to be a fiduciary not just in name, but in action.

Are You Earning Trust Every Day?

🔹 Do your clients feel safe, or sold to?
🔹 Are you showing up to impress—or to guide?
🔹 Are you willing to lose a deal to protect your client’s future?
Trust is built through behavior. It’s earned in quiet moments—when no one is watching, and there’s no commission on the line.

In real estate, your legacy is not built on sales. It’s built on service.

The Standard Has Been Raised. If you want to stand out in this market, it won’t come from louder marketing. It will come from deeper relationships and a higher level of professionalism. Lead with integrity. Advise with clarity. And put the client first—every single time.

Have a great week, team. I’ll talk to you next Monday.

🚀 Stay Connected with Jim Miller
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FIDUCIARY: What It Really Means | Monday Morning Pep Talk Episode 275

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Jim Miller is a success mentor and life coach who guides top real estate brokers from around the country while managing 2.3B+ in sales production as Designated Managing Broker with Jameson Sotheby’s International Realty in Chicago, Illinois.  He is also recognized as a top real estate coach to top Sotheby's International Realty brokers in 35 luxury markets.

FIDUCIARY: What It Really Means | Monday Morning Pep Talk Episode 275

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