An icon of the post-SoundCloud era, $atori Zoom drifts within genres. Pulling from experimental rap, punk rock, goth, alternative, and electronic music, his sound lives in a space between resistance and reflection. With his 2019 breakout single “BUSTER,” $atori cut through the noise of the underground and built something deeper, catching the attention of major labels and fans alike.

Underneath his signature bandana and L.A. cap, he continues to craft a body of work that defies industry standards. His debut album ATTICA! (2022) redefined the Phonk genre with sharp lyricism and atmospheric detail, earning praise from DJ Paul (Three 6 Mafia), Xavier Wulf, and an ever-growing cult following drawn to the substance behind the style.

$atori’s influences include Joy Division, XXXTENTACION, The Germs, Crystal Castles, and Radiohead. His music reflects that same raw, deliberate, and emotionally charged spirit.

His upcoming album, BLACK MOON, is his most personal project yet: a dark, atmospheric body of work shaped by loss, isolation, and the quiet work of becoming something new. It doesn’t aim to impress or explain. It leans into the discomfort. The empty space.

Bass Music Duo comprised of West Michigan DJ/Producer’s Mitch Mathers and Nate Brown

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draco throat

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[teamsesh] | work_ethic

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Some artists define a genre, but Lil Baby defines a generation. The GRAMMY Award-winning rapper has smashed records, made history, and impacted the course of modern hip-hop with his instantly identifiable and inimitable style. He has garnered dozens of multi platinum certifications and tens of billions of streams as arguably the biggest new rapper to emerge this decade. Following the success of his platinum full-length debut Harder Than Ever in 2018, he seized #1 on the Billboard Top 200 with 2020’s My Turn, becoming “the year’s #1 selling and #1 streaming album in the US.” At first, it cemented him as “2020’s first and only artist to go double-platinum,” but it has since gone quadruple-platinum and has logged 85 weeks in the top 10 of the Top R&B/Hip-Hop Albums chart – marking the longest top-tier run in the chart’s history. 

 

He notably tied Prince and Paul McCartney for Billboard Hot 100 hits and Taylor Swift for “most weeks atop the Billboard Top 200 in 2020” with a total of 6. Out of eight nominations, he scored his first GRAMMY® Award in 2022. He has appeared on the covers of Rolling Stone and the Billboard R&B/Hip-Hop Power Players Issue in addition to receiving honors from VEVO, Rap Caviar, the Apple Music Awards, and more. He teamed up with Lil Durk for The Voice of the Heroes, marking his second #1 debut on the Billboard Top 200. It’s just the beginning though. He’s bound to revolutionize the culture again with his third album in 2022. Most recently, he released “Right On” and “In A Minute” which both songs debuted on Billboard’s Hot 100 chart. This feat puts Lil Baby in rare territory, making him the youngest of only 12 artists to have ever landed 100 or more songs on the Hot 100. This generation belongs to Lil Baby.

it’s a lot


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