Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of three books (The Accidental Creative, Die Empty, and Louder Than Words) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work. His book Die Empty was named by Amazon.com as one of the best books of 2013. 

His latest book, Louder Than Words, is about how to develop an authentic voice that resonates and creates impact.

In this interview, Todd and Brian Sooy talk about impact, why a manifesto is more compelling than a mission or vision statement, and how empathy for your audience helps you connect most effectively with those you're creating for. 

Visit causemanifesto.com for more resources and content like this.

Raise Your Voice: Todd Henry on Finding Your Authentic Voice

Let’s cut to the chase: if your communication initiatives don’t directly align with the objectives or focus from your strategic plan, you’re merely doing busy work. You’re in possession of a to-do list disguised as strategic communications.

If you are a smart individual who wants to make the best use of your time and limited resources to help your organization communicate, raise awareness, and increase revenue, you can apply these three rules for converting strategy into action.

3 Rules For Putting Strategy into Action

Trust is a brand asset that every employee, from the CEO to the front-line team, is responsible for. Trust is reinforced when people act and speak in a manner that is consistent with an organization's values, character, and culture.

The challenge with trust is that you cannot buy it or force customers to believe your organization is trustworthy. Your brand must work to earn trust. Every interaction is an opportunity to build relationships and nurture trust.

In this episode, I explore how being trustworthy impacts major brands like Facebook and Marriot, and how trust will help your organization grow by being more appealing to employees and customers.

Raise Your Voice: A Cause Manifesto

How To Become A Brand People Trust

Insights for clarity in branding, communications, culture, and purpose that help leaders grow brands that people love, with Brian Sooy—Brand Advisor, Author, and Certified StoryBrand Guide

How To Become A Brand People Trust

Everybody Brands with Brian Sooy

Related tracks