Name: 306 - Defining Leads vs. MQLs vs. SQLs for Remodelers by Builder Funnel Radio
Duration: 8 min 42 s
Description: Not all leads are created equal. In this episode, Spencer Powell breaks down the key differences between Leads, Marketing Qualified Leads (MQLs), and Sales Qualified Leads (SQLs) for remodelers. With over 6,000 leads generated for our clients in the last 12 months, it’s time to clarify what truly counts as a lead. Listen now!

We have an exciting announcement to make! Join Spencer as he introduces our new podcast, Remodeler Stories. Starting in January 2022, once a week we will have remodelers join us to share their journies. We’re hoping you can use this channel as a source of motivation and enlightenment as you navigate through your own journey. Be sure to look for Remodeler Stories on iTunes, Spotify, and Soundcloud!

https://info.builderfunnel.com/builder-funnel-radio/introducing-remodeler-stories

Episode 174: Introducing Remodeler Stories

Not all leads are created equal. In this episode, Spencer Powell breaks down the key differences between Leads, Marketing Qualified Leads (MQLs), and Sales Qualified Leads (SQLs) for remodelers. With over 6,000 leads generated for our clients in the last 12 months, it’s time to clarify what truly counts as a lead. Listen now!

306 - Defining Leads vs. MQLs vs. SQLs for Remodelers

Humility is huge. Not just for living a good life. For running a successful business, too. According to Andy Frisella, humble leaders inspire employees and customers, and humble businesses improve and dominate.

Humility Is Huge

In this week's episode, Spencer hosts Shawn Van Dyke for a second time! Shawn's previous episode was widely popular, so we brought him back for round two. 

Shawn is a construction industry business coach, and this time around, he gives us the rundown on techniques to find (and train!) great employees, as well as how to build from scratch - or even identify your current company culture.

Shawn has a wealth of knowledge around the construction industry, and with this episode, he delivers big time. If you're in the construction industry or would like to get your foot in the door, Shawn has some great tips that can help. 

Want more Shawn Van Dyke? Listen to his first appearance on Builder Funnel Radio: https://soundcloud.com/builder-funnel-radio/episode-13-growing-your-contracting-business-w-shawn-van-dyke

Episode 27 - Recruit & Train Incredible Employees for Your Construction Business with Shawn Van Dyke

Spencer flies solo this week, breaking down a few key elements of the inbound marketing methodology. He discusses creating content that drives traffic, how to turn that traffic into solid leads, and why building trust is an essential part of the process. 

Spencer is the President of Builder Funnel, a team of eight marketers built from the ground up - which now boasts the title of Hubspot Platinum Partner. This week's episode isn't just relevant to the builders out there, but to anyone who's business relies on marketing. If marketing would help grow your business, then this episode is for you.

Episode 28 - Driving Website Traffic and Leads, a Q&A

In this week's episode, Spencer hosts Kathy Tucker from New Homes Solutions. Kathy has been in corporate home sales for 30 years now and knows a thing or two about the sales process.

Kathy started as a Saleswoman and worked her way to Sales Manager and beyond. She shares some of her knowledge about the difference between sales and sales management, how to give great feedback that inspires your sales team, how to best use your time as a sales manager, and even her favorite part of sales. Plus, she shares how to make it long term in the sales industry.

If you're in sales or your business benefits from sales (we're guessing that's.. everyone...), then this episode is for you. Get all of Kathy's tips and tricks here on Builder Funnel Radio.

Episode 29 - New Home Sales Management with Kathy Tucker

In this week's episode, Spencer hosts Mark Rafan of Negotiations Ninja.

Mark is a seasoned sales professional who fell in love with the procurement process and, by doing so, became an expert in the art of negotiation. He now coaches others in the art of negotiation and runs a great podcast where you can learn his ways. 

Mark takes us through how to navigate the negotiation process from beginning to end. Then, discusses how to prep for your negotiation by doing proper research, deciding on your number, learning to listen, and finally, how to close the negotiation on a good note. 

If you need to negotiate when growing your business, then this week's episode is perfect for you. 

Check it out here on Builder Funnel Radio.

Episode 30 - The Art of Negotiation with Mark Raffan

In this week's episode, Spencer runs solo and talks to about social media. Social media can be somewhat of an enigma. There are so many different viable strategies you can implement to grow your business; it's hard to pick just one. 

In this week's episode, Spencer talks about which social channels are best for your construction business, how much you should be posting, and where you should be using hashtags. Spencer even has an excellent solution for those of you out there that don't have time to invest in social media.

Done For You Social Media: https://courses.builderfunnel.com/p/social-media

Episode 31 - Social Media Decoded with Spencer Powell

In this week's episode, Spencer hosts Michael Stone of Markupandprofit.com. Michael is a business coach in the construction industry, and he has over 58 years of experience. We don't mean to date you, Michael, but that's an impressive feat!

Michael shares some absolute GEMS in this episode that you cannot afford to miss. We mean that literally.  Michael talks us through his strategies for getting your Estimate Error factor to 2%, how to structure your payments to keep cash flow healthy, and how to price your jobs so that you maintain a consistent profit, even when things don't go to plan. 

Like we said, you can't afford to miss this episode.

Episode 32 - Estimating for Remodelers Decoded with Michael Stone

In this week's episode, the tables are turned. Ethan Beute from BombBomb is back in the studio, but this time Ethan takes the reigns to interview Spencer. Ethan and Spencer discuss how Builder Funnel Radio got started, and who should tune in. They discuss the mistakes companies often make with their marketing, how to read 50 books a year, and more. 


If you're an avid listener to our podcast and you want to get to know a little more about your host, Spencer Powell - then this episode is for you.

Check it out here on Builder Funnel Radio.

Episode 33 - Life Hacks & Builder Funnel Radio with Spencer Powell (Hosted by Ethan Beute)

In this week's episode, Spencer hosts Bobby Darnell of Construction Market Consultants. Bobby has over 30 years of experience in the construction industry and is a bonafide expert in the CRM set-up and sales process. 

Bobby helps companies implement CRM software processes, and helps refine company sales strategies. If your company relies on sales (which we imagine it does), then this episode is for you. 

Check it out and see how Bobby's tips can help you measure your companies success and growth and how implementing a CRM keeps your company moving forward.

Episode 34 - Why Your Construction Business Needs a CRM with Bobby Darnell

Digital marketing agency helping homebuilders and remodelers build marketing and sales systems that generate leads.

306 - Defining Leads vs. MQLs vs. SQLs for Remodelers

Builder Funnel Radio

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