IMAGING | RADIO 538 2020 - 2

Radio 538 - Keyzzzz 2020

www.brandy-jingles.com

Q Sounds Better With You 2020

Reaching over 350,000 weekly listeners, iRadio is the leading CHR station in 15 Irish counties and this month the station launched a new Wisebuddah station sound to celebrate the award of their new 10-year broadcasting licence from the BAI (Broadcasting Authority of Ireland). 
 
Their package, built around a brand-new sonic identity, is a mixture of custom iRadio IDs and re-sing IDs from Wisebuddah’s popular Fun Radio package. Wisebuddah also produced bespoke News and Sports compositions, along with toolkit elements for branding song intros and other station imaging. 

Mark Cunning, CEO, iRadio, said: “We loved working with Wisebuddah. Their ability to understand our goals and ambitions… even to smile and nod at some of the crazier stuff was really important throughout this project. To sit in the studio, be part of the creative process and to hear and see the project come to life was fascinating.”

Paul Duffy, iRadio’s Head of Station Sound, said: “We wanted a package that stood out in a busy market and set the standard. If you want the best, you’ve got to work with the best. For us, this is where the fun starts. We have a new set of toys and we’ll use them to evolve and innovate our audio based around this package.”
 
Dom Scott, Wisbuddah’s Business Relations Manager, added: ”This is the first package we’ve produced for iRadio and we had a great time working on it with them! CEO Mark Cunning and Imaging Director Paul Duffy had a clear vision for a unified and cutting-edge audio brand and the result is a unique station sound which matches iRadio’s ambitious plans for the future.” 

Head to the Wisebuddah website to hear this package and many more (including work for BBC Radio 1 (UK), Radio 538 (Netherlands) and Fun Radio (France)) at www.wisebuddah.com.

Wisebuddah IRADIO 2020 Montage

We launched a brand new national radio station on Thursday 1st October called Capital Dance, bringing the hottest beats from around the world together on 1 station available across the UK on DAB+ and world-wide on Global Player.

The legend, MistaJam, launched at 4pm... here's that moment, and a few bits of production I worked on plus Coco Cole's epic sign-off link all from launch day. Featuring VOs from KellyKellyKelly and Rio Attoh-Wood... Dream team!

Enjoy!

Capital Dance Launch Day Montage

Radio 538 - Keyzzzz 2020 V2

Broadcasting nationally throughout Portugal, RFM has this week launched a brand-new set of Wisebuddah jingles. The new package comprises ten high-energy, bespoke IDs designed to accompany the station’s existing Wisebuddah sounds.

Capturing the spirit of Portuguese Hot AC radio with punchy, progressive and convivial themes, the new IDs combine the station’s two main voiceovers with group sung vocals, which were recorded both in London and Lisbon. The package also once again uses the familiar 3-note sonic logo that has become a favourite with RFM listeners over the years. 

At the heart of its message, RFM seeks to play “Só Grandes Músicas” (Only Great Songs), and the new tracks that make up the new jingles package are therefore inspired by the most popular genres in contemporary music; with elements of Moombahton, DanceHall and Piano House (amongst many more) coursing through the music.   

Phil Tozer, Wisebuddah’s Managing Director, said: “Summer may be over, but RFM are keeping it hot going into Autumn! António gave us great licence to express ourselves, being highly receptive to the team’s varied ideas and giving us a blank canvas on the musical inspiration. It’s the kind of trust that comes with such a longstanding partnership, and the sounds just keep getting better!”

António Mendes, Director of Programming, RFM added: “We are very happy with the new jingle package Wisebuddah produced for us. For over a decade now, we’ve had great collaborations, and this new package was no different!”

Wisebuddah RFM Montage 2020

Some recent power intro highlights for the network

Imaging highlights 3.2 | Hits Radio Network Power Intros

IMAGING | RADIO 538 2020 - 3

German public broadcasting station, 1LIVE, have launched an extensive overhaul of their station sound and imaging, teaming up with London-based production company Wisebuddah for the first time.

Every day, nearly 3 million people listen to the Westdeutscher Rundfunk (WDR) station across North-Rhine Westphalia, tuning in for some of the most varied and progressive content on German radio. 

Reflecting this, Wisebuddah have produced a package that features over 35 distinct compositions, ranging from IDs to Show Openers and talkover Beds, along with a brand-new set of Information Elements and Sweepers. The new audio identity is then all brought together with the station’s brand-new sonic logo, which has been designed to underpin the uniqueness of the German station.

David Mannheim, Brand Manager, 1LIVE added: “For the “new 1LIVE” we were looking for an individual and unmistakable package that sounds urban, modern, warm, young, dynamic, but by no means cheap or stressful. In addition, the new sound package should pick up on current music trends and optimally adapt to the 1LIVE playlist. In the first meetings we explained to the Wisebuddah team our philosophy and conveyed what DNA 1LIVE carries. 

This balancing act - intense and dynamic, but not sounding stressful or annoying - was implemented very well by Wisebuddah. The final elements are very easy to drive and combine optimally with the range of content that 1LIVE displays daily in the program: events, comedies, topics from the sector, current news and listener interaction.”

Phil Tozer, Wisebuddah’s Managing Director, said: “David and the team asked us to create a wide-ranging package that really represented 1LIVE and its listeners and wanted us (like them) to be courageous and unconventional. From meetings in London, to great collaborative discussions and listening sessions, this was always at the forefront of our minds. 
It means we have created something that, from both a musical and a branding point of view, flows smoothly through and connects the stations programming, yet resonates on an individual level too; be that with a presenter’s personality or the next song on the 1LIVE playlist.

Check out the new Wisebuddah website featuring this package and many more (including work for BBC Radio 1 (UK), Radio 538 (Netherlands) and Fun Radio (France) at www.wisebuddah.com.

Wisebuddah 1LIVE 2020

🤑 definitely equals 😎

Sponsor credits on a radio station needs to sound just as good as the imaging, because it’s an opportunity to lose listeners. 

That’s where WIZZFX came in.

Partnering with Joe and the Hits Radio team, we created and delivered more sponsor credit music. 10 custom tracks featuring bespoke sound design and vocal post production. With names like Chasing You, Cobalt, Culture, Flavor of the Day, Juice, Lost World, North Feel, Tequila, Toronto, Typhoon.

And just like our previous delivery, each piece contains creative vocal production designed to be combined, mixed, shifted and edited to fit a variety of sponsor credit and show name lengths.

“When we work with WizzFX, they deliver. Taking our brief and blowing it out the water with genuinely world-class production and compositions. It compliments our existing station sound in a distinct way without detracting from the brand we’ve been building… can we make more soon please?” — Joe Thomas, Head of Production.

Radio 538 - Keyzzzz 2020 V2

Chris Hartgers