How should marketers change their assumptions, strategies and campaigns as diversity in the U.S. population becomes increasingly mainstream? What are the behavioral characteristics and market preferences between first, second and third-generation Americans? 

In the second episode of The Why Behind The Buy, host Monique Martin and César Melgoza, founder and CEO of Geoscape, a multicultural business intelligence and marketing solutions provider, discuss the U.S. population’s growing majority-minority status, along with the growth in Hispanic and Asian population segments in particular.

Download more podcast episodes: https://soundcloud.com/claritas_finds_customers 

Read our blog post on this episode and get the transcript: https://claritas.com/resource-center 

Download The Growth Majority – Understanding the New American Mainstream: https://www2.claritas.com/l/306121/2018-12-03/4vv5q 

Learn about Claritas and find your best customers: https://claritas.com 

Learn more about Geoscape and multicultural marketing intelligence: 

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ 

Follow us on Twitter: https://twitter.com/Claritas2_0

The Why Behind The Buy

Marketing to a Majority-Minority Nation

Claritas helps companies find customers. Through our podcasts we hope to help you better understand consumers, why they buy, and how they prefer to interact with you.  We'll explore topics important to today's marketers so we can get you one step closer to your next customer.

Marketing to a Majority-Minority Nation

The Marketing Insider: A Claritas Podcast

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