Data

In this very special episode we interview not one but two marketing leaders from the John Lewis Partnership, tackling a unique shiny new object, too. Tune in to hear how Georgia Riley (Retail Media Propositions Strategy &amp; Development Manager) &amp; Jemma Haley (Proposition Strategy &amp; Development Lead - Retail Media) are building a business within a business with their retail media work within JLP. Data driven marketing tips, how to go beyond the data and use empathy and the right insights to drive success, and more about the retail media revolution.&nbsp;

Episode 293 / Georgia Riley (Retail Media Propositions Strategy & Development Manager) & Jemma Haley (Proposition Strategy & Development Lead - Retail Media) / John Lewis Partnership

How can marketers improve their understanding of customer demographics and increase the effectiveness of their qualitative data analysis? Tala's Victoria Lorenzana shares why using AI tools for customer feedback analysis is her shiny new object, explaining just how to do it.&nbsp;

Episode 294 / Victoria Lorenzana / Tala / Senior Product Marketing Manager

🎧 Why AI Talent Is the #1 Growth Challenge for Businesses (and How to Solve It)

AI tools are evolving fast—but if your company can’t hire or retain the right talent, you’re already falling behind. In this episode, we speak with Chris Morrow, founder of specialist AI recruitment firm DigiTalent, about how businesses can compete globally for top AI professionals and what’s holding many back.

You’ll learn:

Why the real AI bottleneck is people, not tech
What roles companies are hiring for (AI engineers, ML ops, data architects, and more)
How to position your business to attract top-tier talent without Silicon Valley budgets
Why AI adoption is a cultural and organisational transformation, not just a tech upgrade
What the UK needs to do to become a global AI leader and how to fix the talent pipeline
Chris also shares what companies must do to build trust, stay competitive, and create inclusive, high-performing teams in today’s global AI race.

Whether you're hiring, scaling, or just starting to implement AI, this episode offers grounded, strategic advice from the front lines of AI business growth.

AI is our Business.

UKAI is the Trade Association for AI businesses across the UK. Join us, ukai.co

1. Digitalent - Helping businesses identify the skills and talent they need to succeed in the AI age

Data driven marketing is just like sport for Nikita Kucheryavy - you need to train it, you need to have the right warm-up, and you have to develop good technique to get the most out of it. In this episode, he also shares the benefits of having pursued an international career within Mars Petcare, and tells us why he's picked retail media as a shiny new object.

Episode 295 / Nikita Kucheryavy / Mars Petcare / Digital Activation Head

Is using AI in social media content production and analysis cheating, or is it being smart and adding a human touch to make it authentic? Paola Rosciano, Social Media Manager at Remote, explains why AI in social media marketing is her shiny new object, as long as it's being used right. Find out how she sees AI tools changing the marketing landscape and listen to her top tips for better time management and getting more out of your data.&nbsp;

Episode 297 / Paola Rosciano / Remote / Social Media Manager

Marketing is changing: where we were trying to avoid bot traffic before, we're now increasingly having to optimise for AI and agentic systems instead. But, soon everyone's content will be similar, and it's where the human element will set us free, according to Katherine Freeley, Head of Media at Boehringer Ingelheim. Katherine comes back to the podcast five years since her last appearance, sharing why we should use AI to super charge our human capabilities and reflecting on how marketing has and will continue to change.&nbsp;

Episode 299 / Katherine Freeley / Boehringer Ingelheim / Head of Media

Marketing and warfare can be similar, according to our latest guest Filip De Groeve, a Keynote Speaker, Pharmacist by training and Marketing Leader throughout his career.

On the podcast, Filip shares his experience as former Marketing Director Benelux for Coloplast, his top data driven marketing tips, and why marketers need to find the story to connect with consumers.

Episode 296 / Filip De Groeve / Keynote Speaker & Ex-Marketing Director

Why are brands primarily advertising to young people when over 44% of purchasing power sits with GenX and Baby Boomers? Ageism is Christiana Courtright's shiny new object, and she explains why you're leaving serious money on the table by not targeting ads correctly and in an audience relevant way. Listen to our latest guest, Head of Digital Netherlands at Edelman, to get more top data driven marketing tips. 

Episode 298 / Christiana Courtright / Edelman / Head of Digital Netherlands

Emily Keller-Logan, Director of Global Marketing Strategy and Experience at Coursera, talks about how she uses AI agents to improve marketing effectiveness, while giving us her top data driven marketing tips. Focus on qualitative context to complement your data, and ensure it's answering relevant business questions. Hear all the details on the podcast. 

Episode 300 / Emily Keller-Logan / Coursera / Director of Global Marketing Strategy and Experience

Mix Theory is our newest mix series where we showcase Kaoz Theory family & friends and their music.

Episode 002: Ceri

Follow Ceri
@ceri
Instagram: www.instagram.com/cerimusic/
TikTok: www.tiktok.com/@cerimusic

Follow Kaoz Theory:
@kaoztheory
Instagram: www.instagram.com/kaoztheorymusic/
Facebook: www.facebook.com/profile.php?id=61559562973651

Follow Kerri Chandler:
@kerri-chandler
Instagram: www.instagram.com/kerrichandler/
TikTok: www.tiktok.com/@kerrichandlerofficial
Facebook: www.facebook.com/KerriChandlerOfficial

MIX THEORY 002 - Ceri

What exactly is a Data Management Platform, and why is it so important? Miles Pritchard, Global director of marketer and agency solutions at Lotame, will explain what a DMP is and how they are being used by marketers and agencies. We'll also look ahead at some of the challenges that advertisers are facing, and how being able to collate data from multiple different sources can help deliver more targeted and effective advertising. DMPs are becoming a critical part of every marketer's technology stack, so tune in and listen to Miles explain the industry best practice and how to get started.

15. What is a Data Management Platform? Miles Pritchard from Lotame

This week's episodes is for data scientists, sure, but also for data science managers and executives at companies with data science teams. These folks all think very differently about the same question: what should a data science team be working on? And how should that decision be made? That's the subject of a talk that I (Katie) gave at Strata Data in early March, about how my co-department head and I select projects for our team to work on.

We have several goals in data science project selection at Civis Analytics (where I work), which can be summarized under "balance the best attributes of bottom-up and top-down decision-making." We achieve this balance, or at least get pretty close, using a process we've come to call the Idea Factory (after a great book about Bell Labs). This talk is about that process, how it works in the real world of a data science company and how we see it working in the data science programs of other companies.

Relevant links: https://conferences.oreilly.com/strata/strata-ca/public/schedule/detail/63905

How to pick projects for a professional data science team

If you're a data scientist at a firm that does a lot of software building, chances are good that you've seen or heard engineers sometimes talking about "agile software development." If you don't work at a software firm, agile practices might be newer to you. In either case, we wanted to go through a great series of blog posts about some of the practices from agile that are relevant for how data scientists work, in hopes of inspiring some transfer learning from software development to data science.

Relevant links:
https://www.locallyoptimistic.com/post/agile-analytics-p1/
https://www.locallyoptimistic.com/post/agile-analytics-p2/
https://www.locallyoptimistic.com/post/agile-analytics-p3/

Agile Development for Data Scientists, Part 1: The Good

There's just too much interesting stuff at the intersection of agile software development and data science for us to be able to cover it all in one episode, so this week we're picking up where we left off last time. We'll give a quick overview of agile for those who missed last week or still have some questions, and then cover some of the aspects of agile that don't work well out-of-the-box when applied to data analytics. Fortunately, though, there are some straightforward modifications to agile that make it work really nicely for data analytics!

Relevant links:
https://www.agilealliance.org/agile101/12-principles-behind-the-agile-manifesto/
https://www.locallyoptimistic.com/post/agile-analytics-p1/
https://www.locallyoptimistic.com/post/agile-analytics-p2/
https://www.locallyoptimistic.com/post/agile-analytics-p3/

Agile Development for Data Scientists, Part 2: Where Modifications Help

If you've been in data science for more than a year or two, chances are you've noticed changes in the field as it's grown and matured. And if you're newer to the field, you may feel like there's a disconnect between lots of different stories about what data scientists should know, or do, or expect from their job. This week, we cover two thought pieces, one that arose from interviews with 35(!) data scientists speaking about what their jobs actually are (and aren't), and one from the head of data science at AirBnb organizing core data science work into three main specialties.

Relevant links:
https://hbr.org/2018/08/what-data-scientists-really-do-according-to-35-data-scientists
https://www.linkedin.com/pulse/one-data-science-job-doesnt-fit-all-elena-grewal

The Three Types of Data Scientists, and What They Actually Do

The ClickZ Digital Marketing Podcast, presented and produced by Tim Flagg, published by ClickZ.
ClickZ, the original digital business intelligence company founded in 1997, provides best practice advice, trends and insight from leading analysts and practitioners to a global community of more than 100,000 digital marketing and e-commerce professionals. 

15. What is a Data Management Platform? Miles Pritchard from Lotame

The ClickZ Digital Marketing Podcast

Related tracks